Digital Marketing Tips for Healthcare Businesses

Are you a doctor and looking for ways to get more customers for your Hospital and Clinic?

If yes, then this blog is for you and for all the professionals who are working in the healthcare industry and want to drive patients and help them.

In this article, you will get the best digital marketing tips and strategies that are helpful in the healthcare sector to approach and generate patients to help them.

Well, I understand how much difficulties you are facing in COVID19. So, read this article very carefully; these amazing tips will definitely work for you whether you are a doctor, a health coach, or running a hospital or a clinic.

Tip number 1 is - Social Presence

Social Presence is one of the biggest factors that you can engage directly with your audience through DMs or comments. You should increase your social presence to increase your customers on social media. So, start advertising your business on social media platforms like Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.

I personally recommend Facebook and Instagram platforms. These platforms help to build a loyal and trustworthy brand for your hospital and clinic. And you can get in touch with your audience.

To engage with your audience, you have to make video content, informative and awareness graphics, humour posts related to your industry. 

Remember that one thing, video content is always better than other content. So you should focus on video content and start to make informative videos like- How-tos, tips, precautions, preventives of a particular problem and make testimonial video content of your previous and existing customers.

All these sorts of videos can generate a good followers count and audience count for you.

Tip number 2 is - ORM

ORM is an acronym for online reputation management. I have seen doctors on platforms like Practo, Lybrate, etc. where they consult their patients directly and also get new customers. Till the time you are on such platforms, you will get new customers. But if you are so much dependent on these platforms, you cannot bring long-term results.

As per my suggestion, you should focus on the online reputation of your business. Simply, register your business on different platforms like Sulekha, Justdial, etc and ask your customers to put reviews on these platforms. This is the online reputation management of your business.

ORM includes managing your business reputation on every online platform where you have created your online business presence.

Tip number 3 is - Local SEO

Local SEO is the best strategy to bring new customers and most important local customers for you. So, don't waste the time, add your business in Google My Business and start local SEO with location-based keywords for your business. If you don't know how to add your business on Google map listing, click the link below and get step by step process how to do this:

"How To List Your Business On Google Map"

You can hire an SEO professional for Local SEO of your business, it is a really helpful tip to increase your customers by Google listing of your physical address.

These are the 3 major digital marketing tips for healthcare businesses, majorly for doctors, health coaches and clinics or hospitals.

Hope you like this blog! Subscribe this blog and keep connected with Digital Keshav.

Top 9 Digital Marketing Agencies in Amritsar

Digital marketing is not a new concept now. I remember, there was a time when very few people were aware of this idea but now digital marketing has become an integral part of every business. Digital marketing has influenced our day-to-day life including work, shopping, and other habits. It is a fact that when demand rises, the supply also rises. This fact is applicable to all types of businesses. When the demand for digital marketing services increased, digital marketing agencies also started to grow at an excellent pace.

Now the sector of digital marketing service providers has grown tremendously. Being a digital marketing consultant, I have seen the transformation of digital marketing techniques and strategies. Online marketing has become important more than ever to grow your business. Expertise, authority and trustworthiness (EAT)are the needs to build your online business reputation.

Businesses have started to take the marketing process seriously and targeting all the digital platforms where they can find their audience. This has given rise to digital marketing professionals and agencies all over the world. However, being a digital marketing agency is a challenging job. Many companies could not survive and many are still trying to establish themselves. On the other hand, many companies have become successful in establishing their name as digital marketing agencies.

Till 2015, Digital marketing agencies in Amritsar were not very much. But now the talented professionals have started a lot of companies in Amritsar. Some of the agencies are not full-fledged digital marketing agencies but they are providing digital marketing and other IT services. I have prepared a list of top digital marketing agencies in Amritsar that are recognized by their work and skilled professionals. 

Although the list is not prepared in order, yet I have tried to curate the list with the best digital agencies in Amritsar. These companies are digitally active and providing services in the most effective ways. The list of best digital marketing agencies in Amritsar is below - 

1. DigiLink Solution

DigiLink Solution is a well-renowned name when it comes to the digital marketing companies in Amritsar. The company has evolved as a full-service digital agency and have been the primary choice for the marketing of many businesses in Punjab. The company focuses on its clients’ goals and provides solutions depending upon their clients’ requirements. Customer satisfaction is the primary key to them.

Services –  SEO Services, Social Media Marketing, Digital Marketing, Google PPC, Content Writing, SEO Training.

Address – #99, 1st Floor, Court Rd, opp. KTM Showroom, Amritsar, Punjab 143001

Email – info@digilinksolution.com

Phone No – +91-9569953625

Website – www.digilinksolution.com

2. RankMeUp Services

As a team, RankMeUp is a full-fledged SEO company that implements exquisite methods to rank their clients’ websites on the top of the search engine results page (SERPs). The company focuses on providing online quality services by implementing the white hat SEO techniques that help their clients to achieve the high ranking on SERPs.

Services –  SEO, Content Writing

Address – 4th floor, SCO 105, B - Block, Ranjit Avenue, Amritsar, Punjab 143001, India

Email – contact@rankmeup.in

Phone No – +91-9317676766

Website – www.rankmeup.in

3. SmartWays School of Digital Marketing

As an IT company cum training centre, SSDM has emerged as one of the best digital marketing agencies in Amritsar. The company was founded in 2008 and is growing rapidly. SSDM has access to the latest tools and trends to offer ultimate training to every candidate and they offer online classes as well to the people who are not able to attend regular classes.

Services – Website Designing, SEO Services, PPC Services, Email Marketing, Digital Marketing, Affiliate Marketing, Various Marketing Courses(SEO, PPC, Email Marketing, Affiliate Marketing, Video Marketing Training)

Address –  SCO-88 3rd Floor Distt Shopping Center, Ranjit Avenue, Amritsar

Email – info@smartwaysmarketing.com

Phone No – +91-9878730549

Website – www.ss-dm.com

4. Digital Keshav

Digital Keshav is a blogger cum digital marketing consultant in Amritsar who is helping businesses to grow by strategizing their marketing plans. The company has a bunch of professionals who provide desired solutions by understanding the clients’ requirements and offer customized solutions that increase customers’ engagement and ultimately give a boost to the clients’ revenue.

Services – Local SEO Services, SEO Services, PPC Management, Social Media Marketing, Content Writing Services, Graphic Designing Services, Logo Design, Video Marketing, ORM

Address –  1602, Hukam Chand Colony, Prince Ave Azad Rd, Chheharta, Amritsar, Punjab 143105, India

Email – digitalkeshav343@gmail.com

Phone No – +91-9501545852

Website – digitalmarketingservicesinamritsar.business.site

5. Urban Tech Pro

Urban Tech Pro is an IT company that focuses on creating and designing things that enhance the user experience. The company focuses on quality, creativity, abilities and good relations. This company offers multiple IT services with an aim to deliver quality services.

Services – Social Marketing, Content Creation, Web Development, App Development, Logo Designing, Graphic Designing

Address – 8, Queens Road, Basement Safari bags, Adjoining Popular bakers, Punjab 143001, India

Email – info@urbantechpro.com

Phone No – +91-8907883000

Website – urbantechpro.com

6. Digikaps

As an emerging digital marketing agency, Digikaps focuses on thoughts and strategies. The company believes in innovation, creativity, digitization, customized designing to help clients in the best possible way. 

Services – Branding, Graphic Designing, SMM, ORM, Online ads, Events management, Web designing

Address – SCO-106, 7th floor, next to Old Passport Office, B - Block, Ranjit Avenue, Amritsar, Punjab 143001, India

Email – info@digikaps.com

Phone No – +91-9888738738

Website – digikaps.com

7. 4waydial Pvt. Ltd.

4waydial Pvt. Ltd. is a growing technology and marketing company that began the journey in 2013. The company provides desired outcomes by understanding the needs of their clients and turning their ideas into reality. The company provides top-notch IT services and end-to end solutions to its clients.

Services – Logo Designing, Web Designing, App Development, SEO, Graphic Designing, SMO, Google Ads, Video Marketing

Address – Office No 2-3, 1st Floor, Kapoor Arcade, M.M. Malviya Road, Amritsar, Punjab, India.

Email – info@4waydial.com

Phone No – +91-9888388439

Website – 4waydialplus.in

8. Maple Marketing Solutions

Maple Marketing Solutions is a full service marketing company providing customized and analyzed solutions to complex problems related to digital marketing. They have adapted to the latest trends and technology to provide effective and efficient results to their customers. 

Services – Email Marketing, Offline SEO, Social Media Marketing, Lead Generation and more.

Address – C Block Ranjit Avenue Amritsar Punjab 143001

Email – Ankit@maplemarketingsolutions.com

Phone No – +91 9780799860

Website – maplemarketingsolutions.com/

9. Market Groomers 

Market Groomers offer creative solutions and create strategies by analyzing the business and choosing the best that is suitable for a particular brand. The company offers both online and offline marketing solutions to generate revenue for their clients.

Services – Blog Writing, Digital Marketing, Content Marketing, Email Marketing, PPC and more.

Address – SCF-53, First Floor, Kabir Park Market, Opp.G.N.D.U, Amritsar

Email – marketgroomers@gmail.com

Phone No – +91 9041209133

Website – marketgroomers.com

These are the top 9 digital marketing agencies in Amritsar. Have you worked in any of these digital agencies? Share your experience in the comments.

How Will India Be After Corona - Full Case Study About Indian Economy

When will this struggle of coronavirus end and how the Indian economy will be after that? And what is going to be next?

Will the recession grow or not?

Hey, this is Digital Keshav, In this article, I would like to share a full case study about the recession of India's economy after coronavirus and which businesses will grow or become down. This is my favorite subject, and here I share with you, the right information after good research.

As you all know, the recession had already arrived in our country. In December 2019 report, GDP growth was down to 6-year low in Q1 of 2019-20 financial year. The GDP growth is measured by comparing the data of the economic curves. So before having knowledge about the businesses' growth, you have to know about the types of economic curves.

There are 3 types of economic curves:

1. V-Curve

When the market and the whole industry is down, the economy goes down. In such a scenario, when the market and industry suddenly start to rise and grow, then it impacts the economy and it is known as the V-curve. It can be defined as the bounce-back of the economy of any country. V-curve is a rebound of an economy in a strong way that easily grow up its economy.

Coronavirus is sure to end after stage 5. As China is rebounding, all countries will have to rebound in the same way.


2. U-Curve

U curve means when the economy goes down for a while, and over time it has been down and down and down.

Sentiments of the market are not supporting and then after a while, it slowly rises back and suddenly gets up rapidly. This is known to be the U-curve of the economy. At this stage, the economy takes a very long time to rise or bounce back from the previous entanglements.

Multiple industries in India will take time to get back, which can lead our economy in u-curve.

3. L- Curve

In addition to v-shaped and u shaped economies, there is an L Shaped economy which is the alarming one. In this, the economy goes down and down and remains down. It is referred to as an L- shaped economy because the economy never goes up.

It took a long time for the industries and marketplace to come back. The economy is felt like kiln sat down. This situation may happen to those countries who are not able to fight against coronavirus.

According to Dun & Bradstreet's latest Economy Forecast, the GDP growth of India is expected to moderate further from our earlier estimate of 5 percent for FY20.

In such a situation, you can categorize the businesses into three types. One will be the winner, the second will be the loser and the third one will be in-betweener.

Winner Industries in this Pandemic

Let's understand this. Who is going to win?

1. E-Commerce Market Places: 

Yes, the e-commerce market place is about to be the winner. Due to this pandemic situation, Amazon has seen big portability and the businesses of e-commerce and Market Place has grown. At this moment, Amazon is looking to hire 100,000 employees to keep up with the demand in the phase of coronavirus.

A Chinese company called JD.COM, which is popular for their unmanned vehicle and unmanned Shop. Unmanned means where there is no man required. Their Unmanned warehouses are already based on technology. But they added a lot in their unmanned vehicles during this pandemic. They started offering their services by drone. They have given a lot of services in Wuhan by their unmanned vehicle.

2. Entertainment, Streaming & Gaming:

The pandemic has affected the entertainment and gaming industry positively. All these businesses have grown and consumers are utilizing their services/products more than before. These all are winners, for instance, Netflix, Amazon Prime Video, Disney, etc. 

3. Logistics & Delivery:

Besides the above, logistics and delivery businesses have also been in the rising stage. Ali Baba had his own ARM, which made 5 million transactions in China. It means they did 5 million delivery in a short span of time.

4. Video Conferencing:

Now, because all offices were closed due to this pandemic, Video conferencing grew very fast and is still growing. Webex, Skype, and Zoom are the platforms for conferences of people, digitally. People have stopped visiting hotels; conference halls and offices are shut down. People are working from home. This is a big reason that companies like Webex, Skype, and Zoom are able to grow their business.

5. Non-Cyclical Business:

Apart from this, those businesses are also growing that are in the part of the non-cyclical business. Non-cyclical means that there is no cycle when and how it will rise; It will grow on its own.

In other words, businesses in consumer essentials will always grow. Some of the basic non-cyclic business are:

• Toothpaste
• Soap
• Shampoo
• Grocery
• Cosmetics
• Alcohol

These all are a non-cyclical business or consumer essential business.

6. Pharmaceutical Business:

The demand for medicine is always in-elastic in any economy. Elastic means flexible and it always increases and decreases. But the pharmaceutical industry stays in-elastic in any country, for example, insulin. The customer with diabetes will always take it. Whether a recession occurs or not, but it will not impact on this business.

Loser Industries in this Pandemic

At the same time, there are many losers in Corona's time. Businesses who are in a complete loss, are shutting down their services for a while.

Many of the businesses are shutting down their services to cope up with the current situation. Here I am sharing the list of businesses that are facing major losses due to coronavirus.

In-Betweener Industries

In this pandemic, some in-betweeners are growing moderately such as banking, health care, education, and manufacturing sectors. These are all in-betweeners. They will either rise or fall.

Let us understand the situation of in-betweeners. Before this, you should understand and know about the post-crisis. After the coronavirus eradication, the question that will arise is "Can you be the part of faster adoption of new technology & new process?".

Are you able to adopt the new technology and new process for your business? The answers depend on how fast you can grow your business or you will struggle in an existing way.

Now, take a look at the second part:

How will be the economy of India after eradication?

Basically, the economy always depends on consumption. Consumption has fallen and it will continue to fall. 

Well, as per my research, India should take the long-term geopolitical advantage. Like, In America, elections are on the way, And if Trump again wins this election, then India can take long-term geopolitical advantage from this.

As we know, Trump has always referred coronavirus to the Chinese virus, due to its origin from China. Not just that, America is giving different statements against China and there is a blame game going between both countries. It can be profitable for developing countries like India in terms of business.

In the current scenario, the geographical and political relations of these two countries are deteriorating. If Trump again rules America, then there is a probability that American companies might not take services from China. Then India will have a long term opportunity. This is the geopolitical advantage that a country may take in such a situation.

India should also focus on the reduction of the expenses in this Pandemic. Every year, the income tax rebate is given which is always more than the previous year. India will face a reduction in the income from income tax will reduce in 2020. Chances will more be reduced in 2020. Many businesses are drowning right now. Due to more expenditure in this pandemic, the economy will go through a terrible change.

I do not understand what should I name this huge economic recession that is going to come. As far as I have studied about it, the only way to save the economy is high consumption.

Consumption | Consumption | Consumption

Let's understand the meaning of consumption. The consumption comes from personal disposable income. The more the consumption, the more people spend the money, only then the economy goes on. If you want to know more information about personal disposable income, you can read this article: "Disposable Personal Income | Definition, Calculation, & Example"

Whenever this type of tragedy comes, people always save their money due to which personal disposable income does not increase and the economic growth rate is reduced.

Areas of Improvement

• Export
• Foreign Investment
• Consumption

India needs to improve in the above three sectors to minimize their expense and maximize the liquidity in the marketplace. 

These three areas will play a major role to grow the economy. Always remember: plan for the best and prepare for the worst.

How Coronavirus Has Affected The Marketing Industry

The most breaking news of 2020 is the development of coronavirus. It is also known as COVID-19, which has impacted more than 80 countries worldwide. WHO announced the coronavirus is an epidemic. In this article, I'll share how marketing industry has been affected by the epidemic named coronavirus.

The outpouring of e-commerce

In South Korea, the supermarket chain, Lotte, is taking full advantage and seeing an increase in their online sales and transactions by consumers. Despite reporting an 11% drop in offline sales during the first week of January, their online sales reported a 51.4% surge between 27th January and 3rd February 2020. Such an increase in online sales gives a clear indication of how the buying behavior of consumers is shifting away from physical stores to e-commerce platforms.

Major retailers like Starbucks, Uniqlo, Nike, and Apple have temporarily shuttered their stores in some parts of China, while small and medium-sized retailers are being hit particularly hard as foot traffic dwindles. It may happen in the U.S. in areas that have been particularly negatively affected by the coronavirus. The harmful coronavirus is damaging the logistics businesses as its outbreak creates serious supply chain issues. Therefore companies like Apple and Microsoft warning of supply chain problems and limiting the number of goods that can be purchased by online buyers.

…particularly Online Grocery…

Housebound customers in China are turning to online groceries for their daily food supply. Chinese online retailer JD.com reported that its online grocery sales grew up to 215% year over year to 15,000 tons during a 10-day period between late January and early February. McDonald’s says on its website that they are implemented contactless pickup and delivery of Big Macs, fries and other menu items across China as the outbreak has unfolded. Now,  Customers order remotely – on mobile phones or by computers in-store and employees seal the meals in bags and put them in a special spot for pickup without human contact.

Keep an eye out for trends 

The virus may also accelerate a trend that was happening anyway, coronavirus impacts the trending. Now, Executive meetings and virtual events over hangouts will increase. Understanding and analyzing the current trends of customers' behavior allows for companies to focus on targeted content, increasing the reach to the customers, which in return increases their online sales. With most of the world using Google as the desired search results platform for their query, companies should pay close attention to the specific keywords that are currently “trending” and push the content that utilizes the keywords. The most trending search is all about coronavirus, impacts, causes, treatment, etc. For beginners, outsourcing such practices to digital marketing agencies will help them gain further insights and help leverage expert knowledge.

Data cultivation of new age

With the increase of online shopping, e-commerce companies should make full use of this opportunity of gathering large numbers of customer data, and analyze behavior and preferences, to provide a more personalized experience for online shoppers. All the Companies should leverage upon gathering large data to make better strategic decisions, along with improving the control of operational processes. In return, it would allow e-commerce businesses to provide more personalized customer experience and push out promotional content to customers with better targeting.

Ready to go on digital?

In this current epidemic, the companies should serve as a wake-up call that has not yet invested in digital technologies nor have online platforms for consumers to access. It is crucial for companies to start their journey from offline to online marketing to be better prepared to deal with any scenarios.

What is Instagram Marketing? - Useful Tips For Organic Results

Instagram was launched in 2010 by Facebook. Instagram has taken the world by rage. It looks like everyone — and their dog — is on the platform.

You can increase your brand awareness with the help of this platform. Look at some points why Instagram is popular day by day.

1. Instagram has 1 billion monthly active users and 500 million stories are posted on  daily basis.

2. 60% of adults in the world are using Instagram. Out of it, 35% of adults are from the U.S. who are using Instagram.

3. However, 80% of app users are outside the U.S.

4. 25 million business profiles are active on Instagram.

5. 80% of Instagram users follow at least one business and 72% of users shown interest to buy the product from this platform.

In this article, you can learn about the power of Instagram marketing with useful tips for your business profile to get results. Let's start now.

What is Instagram Marketing?

As you are familiar with the Instagram platform, you have a great opportunity to do marketing on this platform. Instagram marketing is the way to connect with the target audience to promote your brand and market your offerings. It is similar to Facebook and Twitter in terms that  everyone has an account for newsfeed and stories. Users can interact by following other users or to be followed and have an option for private messaging, commenting, liking photos or videos.

Instagram allows users to upload photos or videos and have the best in-app filters and editing options. Recently, Instagram marketing has gained popularity as an exciting method for brands to showcase their expertise, recruit new representatives, engage consumers, and show products in a new light.

Currently, meme marketing is getting popularity on the Instagram platform. Many big brands create memes to increase engagement and create a healthy relationship with the user. If you want to know more about meme marketing, then read my previous blog "How To Use Memes in Digital Marketing". Read this full article and get more information and tips about memes marketing on social media platforms.

Useful Tips For Organic Results

Check out some useful tips that can help you to increase organic visitors and connects your brand with users on Instagram.

Use Relevant Hashtags

The hashtag is a useful way to categorize and organize images and videos to let users find your content more easily. It is a very simple technique to increase the visibility of your post on Instagram. If you want to find the people for your content or vice-versa, you need to use the hashtags properly. Here are some hashtags practices:-

1. Don't overdo it, many people think if they use multiple hashtags, they can get more interaction from the audience, but they are wrong. 5 - 10 targeted hashtags are far better than unusal and irrelevant hashtags.

2. Avoid overused tags, you should avoid the overused hashtags or generic hashtags like #love #instagram #good. These types of hashtags are totally useless for your content.

3. Don't create spam tags, you should use the relevant hashtags for your image, don't create the irrelevant hashtags.

Best Time To Post

A recent survey found that the best time to post on Instagram is between 7pm to 9pm and on weekends. So, start to upload your photos then!

People, generally, use social media platforms like facebook and instagram ager their working hours or in the evening. I am also following this strategy and post my content after the working hours. You can find me on Instagram with the name @digitalkeshav1.  You will find interesting posts related to the digital marketing niche.

Here is the list of the best times to post on Instagram.

• Strive to non-working hours (lunch and evenings)
• Weekends, if you’re a B2C company, probably not good for B2B.
• Wednesdays and Thursdays show to be the best for engagement.
• 3-4 pm is usually the worst time for engagement.

In the end, it'll take a little research on finding out what is the best time for you to work. Just, monitor your competitors' posts timing and then schedule your posts on the same time.

Add Call-To-Action

On the Instagram platform, smart marketers don't miss a chance to create a call to action for their users. Call-To-Action (CTAs) puts the user what you want them to do. Let's took an example to understand this:

On Instagram, users can only be seen in your posts, or download your posts and a messaging option for communication. A good CTA tells them what to do next, this can be slightly tricky to create a good CTA on Instagram. Instagram doesn't allow to insert a link in any post or comment, but it allows one link - the one in your bio. See this image:

Instead of a link, you can create call-to-action in a different way, these are:

• Promo Code: Since you can’t place a link in the image, provide users with all the other information they require. What can they buy, where can they buy it, and why should they shop it (what’s the benefit)?
• Like Vs Comment Strategy: This strategy also runs great on Facebook and Twitter. Conduct a quick poll for your followers and let them vote by using either "Like" or "Comment." It's a simple way to increase the engagement of your profile and it doesn't take much effort. Smart marketers are using this technique to sell their products on Instagram and to generate interest of the followers towards their brands. 

Instagram Stories

Instagram stories are a gift for marketers. They can show several things to their customers with the help of Instagram stories. The story feature has various options to put on like NORMAL, BOOMERANG, HANDS-FREE, MUSIC, TYPE, and one of the best engagement options "LIVE."

Stories can help to show your brand personality, or apply a narrative to their products. If your Instagram account is verified, then you have an option to add a link in your story. This moves for big CTAs, where the user simply has to swipe up to go to your site. You should take advantage of the story to connect with your audiences by the providing different styles of content. Compare your prepared timeline images with more off-the-cuff Story content. This strategy keeps your users paying attention for longer, and hopefully sharing with their friends.

Conclusion

Instagram Marketing has a different way to market your products or services. These are paid or sponsored ads. You just create a facebook ad that is automatically shown on the Instagram business account if both are connected. But, In SEO secrets, the organic ranking is far better than paid marketing. So, above mentioned tips are useful for organic traffic of your Instagram content. Keep creating and sharing your creative posts on Instagram.

Happy marketing!

What is White Label Reselling and What are its Benefits?

You must have heard of the term 'white label reselling' in recent times. But ever wondered, what it actually demonstrates? Let's dive into it and know how it can be beneficial for your business.

I will demonstrate the white label reselling by splitting the terms.  The term white label reselling consists of three terms, white, label and reselling. Label in business, basically, relates to a brand or a tag or a logo and a reseller is someone, who is selling a thing, which he bought from someone else. Now comes the part of white. White in this context indicates colorless or blank. So when you conclude the terms, it indicates a person who bought something and is reselling it to someone else with a blank tag or label. Nowadays, it has become one of the most popular techniques of generating business opportunities and it is an excellent way to get profitable for companies. This technique is not industry-specific. Many companies have invested in the white label reseller program.

How White Label Reselling Works?

The white label reselling program is a B2B model that includes manufacturers and resellers.  It involves the products and services that one business may need and the other one is reselling. Under white label reselling, a manufacturer sells an unlabeled or unbranded product or service to a reseller, who is selling it to their clients. It decreases the overhead of a business in terms of infrastructural cost, technical and operational cost.

What are the White label opportunities available in the market?

White label reselling opportunities can be looked at by working as a white label in-sourcing company or the counterpart. I would like to mention some verticals in the marketing industry where you can choose and get help from white label business agencies.  Let's take a glance.

1. Online Brand Reputation (ORM) Agency

The online reputation of a business defines how trustworthy the business is. Companies are dependent on ratings and reviews if they need new customers because as per the post from Pew Research, 91% of adults prefer to use search engines to get information about a business and 74% of consumers say that positive reviews are helpful for them to trust a business. The rating and reviews are important factors for a local business. Therefore, by becoming a white label online reputation agency, you can help your reseller's client to meet the requirements with his brand name.

To fulfill the clients' requirements, you can either go for a reputation management tool or you can monitor and keep track of your clients' social media platforms, their reviews, rating, listings and keep promoting their services on social media platforms and all other platforms where their local audience is present.  Also, ensure to capture feedback from the consumers of the reseller's client.

2. SEO Agency

White label SEO reselling is very much popular. Companies are collaborating with white label service providers to help their clients to rank on the search engine. Not every company has the resources, time or knowledge of the professional SEO and that is the time when they opt to partner with a white label SEO reseller. As a white label agency, you can perform various activities. For instance, you can provide SEO auditing services, on-page, and off-page services, listings and many more.  SEO auditing involves analyzing the client website and collecting all the data and insights that need to be improved to get ranking. In On-page SEO activities, under the branding of other business, you can handle all their website issues and optimize it as per the SEO guidelines. Companies can save their time and effort by collaborating with other companies for their work.

3. Web Design and Hosting Agency

If you are a web design agency and doesn't provide web hosting services, then you can become a web hosting reseller by leveraging white label services. Web hosting is the foundation of a website and it helps you build a long-term relationship with your clients. Along with that, you can leverage a white label agency if your client wants to develop a customized website. It will save your time and efforts and your client will get quality services.

4. Content Creation Agency

High-quality content is a requirement for every business today. From social media posts and web content to blogs and guest posting, content quality is a big factor. By becoming a content creation white label agency, you can help your clients to build their blog or website content. Having a white label content writing partner, a reseller can deliver web content, blog content and all other types of content that his client needs and the client can share their expertise on blog and website without losing business focus.

5. Other Services

Every business needs to meet its goals. You can help your client in many other services by becoming a white label reseller. Some of the services are

i. Graphic Designing – For a business, brand identity is very important. Logos, letterheads, business cards, etc are some of the things that seem to be very small but these are necessary for brand building. By hiring a white label agency, you can provide professional logos, business cards, etc to your client.

ii. Ads and Campaigns – You can hire a white label agency to offer your campaigns and ad management services to your clients. White label agency can handle social media campaigns and Google ad campaigns that can help you in streamlining the lead generation process of your client.

iii. Other Digital Marketing Activities – When you use a white label digital marketing service, you can help your clients in the digital marketing of their products and services. Also, you can ask for the recommendations and digital marketing ideas from the white label agency and suggest your client build good relations.

iv. Products and Tools – If you have a client who needs a software tool to manage and track daily activities, you can hire a white label agency that can help you to meet your client requirements.
These are some of the verticals where you can choose a white label agency. But as a reseller, what will be the benefits that you will be having by this collaboration. Let me help you with that.

Why companies are opting for white label reselling?

1. You can focus on your business activities 

Sometimes, while working with you, your client needs something that falls outside of your domain and you cannot risk losing your client. You can use white label services at that time. It will not only save your client but also you can focus on your business activities and need not worry much about the client's work.

2. You can get more clients for your business

You can increase your client count by becoming a reseller. If you are providing services through a manufacturer (white label provider), you are not restricting your business in a particular domain and thus you can get more business clients for you.

3. No requirement of deep knowledge and skills

When you are a reseller, all you need to do is to provide your client requirements to the manufacturers, that is, you do not need to have the complete knowledge or skill set of the domain where your client is asking you to work on.

4. Profit and Growth

Collaborating with white label agencies is an excellent way of generating profit for your business. You get the requirements from your client and pass it to the white label agency and in return, you get the revenue for your business.

Conclusion

In a nutshell, White label reselling is a win-win situation for both the manufacturer and the reseller. It results in growth and success for all sides. If you are a reseller, it will not only save your time and efforts but also generate revenue and delivering quality that your client needs. On the contrary, a manufacturer can also get business, revenue, and growth.

How To Use Memes in Digital Marketing?

Social media has become a platform that is used by people and where you can reach your potential customers easily. To increase your customer reach on social media, you need to not only engage your existing users but to attract new ones.

But I have seen people struggling to engage the existing users and this is the reason, they are not able to attract the new users. Do you want to engage people on social media? Do you want to now how to engage the existing users and find new ones? The answer lies in the social media trends.

Currently, creative and attractive funny posts (memes) that are relevant to a brand are on the top. Do you know about memes and the memes' marketing strategy?

In this article, You'll get your answers on what memes are and how businesses can use memes marketing strategy to engage and connect with people.

Before starting this, let me tell you about the memes and their types.

What is Meme?

A meme is an image, gif or other visual activity that shows the behavior, style, idea that spread from person to person within a culture. The main goal of making a meme is to represent the aim of conveying a particular phenomenon. Most big brands are using memes to market their products or services. 

Types of Memes

Memes have different types to represent the emotions or behaviors that are helpful to connect and engage your audience on social media.

• The Classics
• The Trenders
• The one-hit wonder
• The social media
• The Series
• The Niche
• The Obscurity
• The Slapstick Humour
• The Comics
• The Nonsensical
• The Fanbase
• The Wholesome
• The Puntastic
• The Education
• The Locality

If you want to get more information about types of memes, you can read the article on "Types of Memes" written by Rashid khan on The Daily Star website.

Marketing with Memes - How To Gain Attraction with them?

As we discussed, memes are native on all social media platforms. These memes are funny, entertaining, and easy to share on the internet. Nowadays, marketing with memes is a happening trend that's quickly becoming popular on the internet.

This practice has led to the birth of a new term i.e. "Meme-Jacking". It means when online marketers hijack popular memes to market their products or service, it's called meme-jacking.

Meme-jacking is becoming more popular because it's an excellent way to share the refreshing content that has the potential to go viral. Think about it, who doesn't like a good meme?

Tips For Using Memes in Digital Marketing To Increase Engagement

There is no set of rules to be followed in memes marketing, it's not a rocket science. But you need to keep few things in your mind when you are creating memes for marketing. Here are some tips that can help you to get started.

1. Make Sure Memes Are Relevant With your Brand Voice

While creating memes for your brand, the brand voice is the first step. It can be a complex task to make a meme with your brand voice. It totally depends on your experiments and creative skills in marketing. Memes usually leverage social commentary, Satire, high-quality funny and insightful graphics with text. But it can also be rude or offensive. Being a creative digital marketer, you can experiment in the situation of the memes that help to promote your brand on social media platforms.

Let's see an example to clear out how you can experiment on the memes with your brand voice:

In this picture, you can see that Digital Keshav has used the funny image of a cartoon to represent the information of keywords that looks creative and attractive. Digital Keshav has written the post and shared the link that is relevant to the meme. This is a perfect example of how you can use memes marketing with your brand voice.

Memes are loved by people of every age, especially the younger ones, and with the proper usage, you can expand your reach significantly.

2. Know Your Audience First: 

Every company has a different marketing strategy to sell their products on social media platforms. Every industry has its audiences on different social media platforms. In memes marketing, you have to understand your audience and create the memes accordingly.

Well, memes are popular in the younger audience as they tend to spend more time on social media platforms and the internet than other types of audiences. If your brand targets the older audience, it may be difficult to represent the memes. But fret not, using text and images that are more familiar to the older audience such as classical movies, movie dialogues, etc. can help you in reaching the older ones and it may find your success.

3. Make Original Memes

This is a difficult task to create the original one. It can be more challenging to make original memes for your branding. Everyone is already sharing memes on the internet. So, if you want to create awareness of your brand, you need to create an original meme instead of just re-posting the latest memes.

Let us take an example to look out how you make an original meme to connect people with your brand:

In this picture, you can see the UA School of Music congratulate Jen Wilson for winning in a competition with a creative meme that represents the situation and relevant to their school activity.

4. Keep An Eye On Trends

This tip is not only effective in memes marketing but its impacts on all the marketing activities. Having knowledge of trending memes must be the first priority in your marketing techniques. You should be knowledgeable regarding the updations, viral news, and other trends of all the big companies. It's not just a one-time process; it's an ongoing process to keep an eye on what's the new trend viral on the internet?

If you can create a meme based on the popular trend at the right time, your meme is more likely to go viral. It is my personal opinion because I have made this experiment personally and got excellent results within a very short span. Let us take an example:

As you can see in this picture, Digital Keshav is posting the content on the trending topic and merge into their niche. If you want to learn more about this, you can see all the facebook posts of Digital Keshav.

Conclusion

Memes are increasingly growing and getting popularity on the internet. Marketing with memes can be a great way for your brands' awareness without coming across as too salesy.

Memes related content is becoming more popular than other posts. People enjoy the funny memes and share easily on their feeds, with their friends that provide the engagement on your memes posts. This is an effective way to connect with your customers easily and increase your brand visibility.

Thinking out of the box is the best way to creating memes. Be creative with memes!

Digital Marketing Tips - How to Boost Your Sales With Them?

To a few, digital marketing is just another fancy word. To other people, it is the backbone of their whole business. Many people think marketing through online way must be a costly attempt that takes a huge number of dollars and several hours to perceive any success. However, this is not the case. There are various free digital marketing tips and tools that most business visionaries are missing. 

Here are some tips on digital marketing:- 

Using blog commenting to build links 

Blog commenting has turned into a training synonymous with spammers and shabby online advertisers. That’s why most business visionaries don't take benefit of this mind-blowing opportunity. 

If ignore this negative implication, blog comments are an incredible method to advance your business and construct an influential connection profile. So, how might you utilize the intensity of blog commenting to showcase your substance in a valid, common, and non-malicious way? 

The first and most significant thing is finding the correct blogs and articles to comment on. The most ideal approach to do this is essential to utilize websites you normally read or sites that appear in your online networking feed. This training guarantees that you are presenting on destinations pertinent to your specialty. This digital marketing trick additionally builds the validness of your remarks or comments since you are a real user and most likely have increased genuine traffic from the stuff you are commenting on. 

Now, when you comment on your preferred web blogs all the time and are hoping to extend your range, there are different approaches to different articles or blogs. For example:-

Suppose you are running an online fashion store for ladies. You could enter any of the accompanying reaction into Google: 

Ladies' athletic wear "remarks" 

Ladies' athletic style "leave an answer" 

Ladies' athletic garments "leave a comment" 

Try not to overlook press releases 

A press release can create a heap of perspectives and offers for your business. When you have a number of individuals, particularly journalists, checking on your stuff, there are more chances, your work will be picked by good publications. This can be a significant segment of getting your business to circulate around the web. 

Press releases can also help your link building campaigns in a major manner, yet you must be purposeful about the content. If a blogger or journalist sees your press release and chooses to cover your content or try to include it as a piece of a noteworthy story, the keyword you'd use would be vital. But make sure your content is loaded up with keywords you need to rank for. 

In this way, if a journalist or blogger takes a quote from your work, you'll have the option to develop connects to help support your rankings. The most significant thing to remember when running a press release is your message. If you have any incongruence in your messaging, any incorrect information, or errors in your press release, it can be more negative for your business and you. 

Google Hangouts 

Google Hangouts is by a long shot one of the preferred digital marketing tools. In the event that you have any level of power inside your specialty, running standard Google home bases is perhaps the quickest approach to draw in your group of audiences and improve your sales. At the point when people get the chance to associate with you in a crude and unedited form, they tend to connect with you on a deeper level. 

This will fabricate commitment with your audience, changing them from casual readers to raving fans. Utilizing a Google Hangout to host a webinar is also an extraordinary method to boost sales, particularly when you are releasing a product. 
But, be cautious. If you are utilizing hangouts only for hosting webinars exclusively to promote products, clients will leave, and you will damage your online reputation. You have to offer enormous worthwhile hosting webinars before you mention a new product. 

Hopefully, the above-mentioned digital marketing tips would be helpful to boost your business sales. These tactics are simple to implement for beginners and for small to large business holders who are not from the technology background.

Top 5 Questions To Ask Before Hiring Any Digital Marketing Agency

Digital marketing services are an essential step for any business to grow and rise. Many companies have set up in-house digital marketing teams to handle their online activities. But hiring in-house digital marketing teams can have their own pros and cons for every organization. The major one lies in terms of cost. 

Hiring an in-house team can increase your operational cost, infrastructural and technical cost. You may have to hire multiple people for different roles such as content writers, SEOs, PPC experts and so on. Managing an in-house team can increase burden sometimes and businesses may lose their focus towards their goals.

To avoid such a scenario, many businesses are outsourcing their work to the experienced and professional digital marketing agencies who can bring benefits to their business in terms of revenue. Outsourcing your work to a digital marketing agency ensures that you will get excellent results and high ROI for your company. 

There are many digital marketing companies, that are providing the same quality of work with different packages. But you should go for the one that matches your business requirements and goals.

In this article, you will learn what things you should ask before hiring any digital marketing agency and find the one that fits your needs.

Below are some of the questions with which you can observe whether a digital marketing company is a good fit for you or not.

1. How the agency understands the client's requirements?

This is a basic yet dominant question that the client should ask himself. As a client, you should be observant enough to analyze whether the digital marketing agency is understanding your requirements or not. 

It includes the observation of the details like how they approach and work with their clients and their digital marketing techniques and solutions they are offering to you for your problems. At this point, you will get the idea of their working experience with clients and how they organize their work.

By observing these details, you will get to know the information about their process and tactics in digital marketing and their way of operation. If you are satisfied with their answer, you should go to the next question. 

2. What are their packages and what will be the right fit for you?

You can't decide the right choice for you without knowing the package of the agency. This is an important question to ask any digital marketing company. Make sure the agency matches your expectations and budget. You should ask each agency to provide the packages and additional costs and also ensure that there is no hidden cost.

Mainly, companies provide different packages based on the client's requirements. Many of the companies offer two types of pricing models - monthly or project wise packages. That is completely your decision and you can choose the suitable package for you. You can select 5 to 10 service providers and then compare the agencies on the basis of the factors that include - services, costs, knowledge, reputation, experience, and your requirements.

3. Can they show you the portfolio of their work?

Make sure the company has some successful examples and is able to provide the evidence of their good relationship in the form of testimonials, portfolios and case studies.

You can check online reviews, the profile of their clients, what services they offer to their previous clients, and how much time they completed clients' requirements. If possible, interact with their previous clients to understand their work ethics and skills.

Digital marketing agency normally leaves out the evidence of their work. So, you shouldn't forget this question before hiring any digital marketing agency.

4. Who are the team members that will be working for you?

This is another important question to ask the digital marketing company. You should get in touch with the team of digital marketing who is going to handle your campaigns, website marketing, social media, and other services. 

Make sure the team has experienced members in the respective field. For example, if your main goal is to improve the ranking of your website, then you would be keen to know someone with solid experience in the SEO field to work on your website.

Another thing you should notice is how much-experienced team the agency has, how the work will be assigned and how they will divide the work among the employees? If possible, try to test the knowledge of some expert team members by interacting with them and asking solutions for some exemplary problems.

5. Why a particular agency is the right fit for you?

You should ask this question and give them a chance to describe why they are a good fit for your work. 

Digital marketing is a long term and fruitful process. If you are outsourcing it to a digital marketing firm, it's better to find an agency that can operate on a long term basis and build a good relationship. Take your time and then decide -Is it the right fit for you or not?