Monday, November 18, 2019

How To Use Memes in Digital Marketing?

Social media has become a platform that is used by people and where you can reach your potential customers easily. To increase your customer reach on social media, you need to not only engage your existing users but to attract new ones.

But I have seen people struggling to engage the existing users and this is the reason, they are not able to attract the new users. Do you want to engage people on social media? Do you want to now how to engage the existing users and find new ones? The answer lies in the social media trends.

Currently, creative and attractive funny posts (memes) that are relevant to a brand are on the top. Do you know about memes and the memes' marketing strategy?

In this article, You'll get your answers on what memes are and how businesses can use memes marketing strategy to engage and connect with people.

How To Use Memes in Digital Marketing?

Before starting this, let me tell you about the memes and their types.

What is Meme?

A meme is an image, gif or other visual activity that shows the behavior, style, idea that spread from person to person within a culture. The main goal of making a meme is to represent the aim of conveying a particular phenomenon. Most big brands are using memes to market their products or services. 

Types of Memes

Memes have different types to represent the emotions or behaviors that are helpful to connect and engage your audience on social media.

  • The Classics
  • The Trenders
  • The one-hit wonder
  • The social media
  • The Series
  • The Niche
  • The Obscurity
  • The Slapstick Humour
  • The Comics
  • The Nonsensical
  • The Fanbase
  • The Wholesome
  • The Puntastic
  • The Education
  • The Locality

If you want to get more information about types of memes, you can read the article on "Types of Memes" written by Rashid khan on The Daily Star website.

Marketing with Memes - How To Gain Attraction with them?

As we discussed, memes are native on all social media platforms. These memes are funny, entertaining, and easy to share on the internet. Nowadays, marketing with memes is a happening trend that's quickly becoming popular on the internet.

This practice has led to the birth of a new term i.e. "Meme-Jacking". It means when online marketers hijack popular memes to market their products or service, it's called meme-jacking.

Meme-jacking is becoming more popular because it's an excellent way to share the refreshing content that has the potential to go viral. Think about it, who doesn't like a good meme?

Tips For Using Memes in Digital Marketing To Increase Engagement

There is no set of rules to be followed in memes marketing, it's not a rocket science. But you need to keep few things in your mind when you are creating memes for marketing. Here are some tips that can help you to get started.

1. Make Sure Memes Are Relevant With your Brand Voice

While creating memes for your brand, the brand voice is the first step. It can be a complex task to make a meme with your brand voice. It totally depends on your experiments and creative skills in marketing. Memes usually leverage social commentary, Satire, high-quality funny and insightful graphics with text. But it can also be rude or offensive. Being a creative digital marketer, you can experiment in the situation of the memes that help to promote your brand on social media platforms.

Let's see an example to clear out how you can experiment on the memes with your brand voice:

In this picture, you can see that Digital Keshav has used the funny image of a cartoon to represent the information of keywords that looks creative and attractive. Digital Keshav has written the post and shared the link that is relevant to the meme. This is a perfect example of how you can use memes marketing with your brand voice.

Memes are loved by people of every age, especially the younger ones, and with the proper usage, you can expand your reach significantly.

2. Know Your Audience First: 

Every company has a different marketing strategy to sell their products on social media platforms. Every industry has its audiences on different social media platforms. In memes marketing, you have to understand your audience and create the memes accordingly.

Well, memes are popular in the younger audience as they tend to spend more time on social media platforms and the internet than other types of audiences. If your brand targets the older audience, it may be difficult to represent the memes. But fret not, using text and images that are more familiar to the older audience such as classical movies, movie dialogues, etc. can help you in reaching the older ones and it may find your success.

3. Make Original Memes

This is a difficult task to create the original one. It can be more challenging to make original memes for your branding. Everyone is already sharing memes on the internet. So, if you want to create awareness of your brand, you need to create an original meme instead of just re-posting the latest memes.

Let us take an example to look out how you make an original meme to connect people with your brand:

In this picture, you can see the UA School of Music congratulate Jen Wilson for winning in a competition with a creative meme that represents the situation and relevant to their school activity.

4. Keep An Eye On Trends

This tip is not only effective in memes marketing but its impacts on all the marketing activities. Having knowledge of trending memes must be the first priority in your marketing techniques. You should be knowledgeable regarding the updations, viral news, and other trends of all the big companies. It's not just a one-time process; it's an ongoing process to keep an eye on what's the new trend viral on the internet?

If you can create a meme based on the popular trend at the right time, your meme is more likely to go viral. It is my personal opinion because I have made this experiment personally and got excellent results within a very short span. Let us take an example:

As you can see in this picture, Digital Keshav is posting the content on the trending topic and merge into their niche. If you want to learn more about this, you can see all the facebook posts of Digital Keshav.


Memes are increasingly growing and getting popularity on the internet. Marketing with memes can be a great way for your brands' awareness without coming across as too salesy.

Memes related content is becoming more popular than other posts. People enjoy the funny memes and share easily on their feeds, with their friends that provide the engagement on your memes posts. This is an effective way to connect with your customers easily and increase your brand visibility.

Thinking out of the box is the best way to creating memes. Be creative with memes!


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