Wednesday, January 15, 2020

HOW TO IMPROVE YOUR SEO AND SOCIAL PRESENCE WITH RICH SNIPPETS

Improve Your SEO And Social Presence With Rich Snippets
Ever wondered how some websites manage to get really customized, unique data into the snippets on the Google search engine? Rich snippets – such as star ratings, recipes, event details and more – are great for maximum rankings, and brand awareness.

HOW RICH SNIPPETS WORK


Rich snippets comply with microdata which is uniform across the popular search engines and social networks. This is made possible by a collaborative called Schema.org, which is sponsored by Google, Microsoft, Yahoo, and Yandex and Open Graph which is more social-focused.

Without getting into the technical side of how this works, the idea behind it is to make data more relevant and accessible for search engines and searchers by giving webmasters the opportunity to structure their data better.

Rich snippets need to be respected though, as with any type of SEO overdoing it could result in a penalty from Google. So make sure that you only add them when they should be used – like on posts that actually have reviews on them and exclude pages such as the Home page of your site.

THE SEARCH ENGINES PERSPECTIVE


By structuring your data more effectively, the search engines can now determine relevancy with more accuracy when matching up web pages to search queries. Being able to prove how relevant your website is to the search engines is a very important SEO aspect and microdata gives you the chance to communicate with GoogleBot and its friends properly. That being said, you should also apply the basic SEO strategies beforehand which serve a foundation, and only use micro-data to add more relevance and increase the potential rank.

HIGHER CTR


Having rich snippets is a known click-through rate booster, your web page will be more visible in the search results and stand out from the other competing pages if they have not optimized for it.

Higher CTR is also going to get noticed by Googlebot, and its indeed a ranking factor. So websites with optimal rich snippets are especially rewarded for their efforts.

SOCIAL SEO: MICRO DATA AND SOCIAL NETWORKS


Popular social networks are using microdata as well. Google+ uses authorship, Pinterest uses Schema.org and Open Graph tags, and Facebook also uses the Open Graph API.

If you start optimizing your microdata for social, it will have the same effects as the search engines meaning your posts will be easier to read by the social bots and ranked accordingly within the social networks. This data will also be seen by the search engines, and we know that every bit of spider food helps.

You can also set featured images to be displayed when your URL is shared so that you have consistent branding across your networks.

Including structured data can become a complicated process for the non-coders like myself, but luckily there are plugins for WordPress which make this much easier – which we’ll cover shortly.

WORDPRESS PLUGINS


If you are looking for the star rating markup to appear in the SERP’s for your site, then WP Social SEO can handle this. It goes beyond that by offering basic Open Graph functionality for your social networks as well.

Popular SEO plugins such as Yoast SEO and AllInOneSEO have been including basic Open Graph functionality in their feature lists but it's not something that is often talked about.

I usually use AllInOneSEO, you can find the social settings under the Features tab, then once you have activated, just click on Social Meta and you will be able to add your social media details. It's pretty straight forward to setup.

If you are looking for even more options and really want to take advantage of this optimization technique, then one of the best solutions is WP Social SEO PRO. This plugin is packed with features and allows you to easily integrate with Open Graph and supports microdata for reviews, events, videos, business...etc

That's it!

Let us know what measures are you going to display your unique rich snippets?

About the Author



Yassine is a digital marketer and co-founder of SEOAgency HQ. The author loves to help small businesses grow their online presence through education, and of course execution. “SEO may see hard to tackle, but once done, it unveils the real potential of any business,” says Yassine. 


Wednesday, December 25, 2019

What is Instagram Marketing? - Useful Tips For Organic Results

What is Instagram Marketing?

Instagram was launched in 2010 by Facebook. Instagram has taken the world by rage. It looks like everyone — and their dog — is on the platform.

You can increase your brand awareness with the help of this platform. Look at some points why Instagram is popular day by day.

1. Instagram has 1 billion monthly active users and 500 million stories are posted on  daily basis.

2. 60% of adults in the world are using Instagram. Out of it, 35% of adults are from the U.S. who are using Instagram.

3. However, 80% of app users are outside the U.S.

4. 25 million business profiles are active on Instagram.

5. 80% of Instagram users follow at least one business and 72% of users shown interest to buy the product from this platform.

In this article, you can learn about the power of Instagram marketing with useful tips for your business profile to get results. Let's start now.

What is Instagram Marketing?


As you are familiar with the Instagram platform, you have a great opportunity to do marketing on this platform. Instagram marketing is the way to connect with the target audience to promote your brand and market your offerings. It is similar to Facebook and Twitter in terms that  everyone has an account for newsfeed and stories. Users can interact by following other users or to be followed and have an option for private messaging, commenting, liking photos or videos.

Instagram allows users to upload photos or videos and have the best in-app filters and editing options. Recently, Instagram marketing has gained popularity as an exciting method for brands to showcase their expertise, recruit new representatives, engage consumers, and show products in a new light.

Currently, meme marketing is getting popularity on the Instagram platform. Many big brands create memes to increase engagement and create a healthy relationship with the user. If you want to know more about meme marketing, then read my previous blog "How To Use Memes in Digital Marketing". Read this full article and get more information and tips about memes marketing on social media platforms.

Useful Tips For Organic Results

Check out some useful tips that can help you to increase organic visitors and connects your brand with users on Instagram.

Use Relevant Hashtags

What is Instagram Marketing?
The hashtag is a useful way to categorize and organize images and videos to let users find your content more easily. It is a very simple technique to increase the visibility of your post on Instagram. If you want to find the people for your content or vice-versa, you need to use the hashtags properly. Here are some hashtags practices:-

1. Don't overdo it, many people think if they use multiple hashtags, they can get more interaction from the audience, but they are wrong. 5 - 10 targeted hashtags are far better than unusal and irrelevant hashtags.

2. Avoid overused tags, you should avoid the overused hashtags or generic hashtags like #love #instagram #good. These types of hashtags are totally useless for your content.

3. Don't create spam tags, you should use the relevant hashtags for your image, don't create the irrelevant hashtags.

Best Time To Post


A recent survey found that the best time to post on Instagram is between 7pm to 9pm and on weekends. So, start to upload your photos then!

People, generally, use social media platforms like facebook and instagram ager their working hours or in the evening. I am also following this strategy and post my content after the working hours. You can find me on Instagram with the name @digitalkeshav1.  You will find interesting posts related to the digital marketing niche.

Here is the list of the best times to post on Instagram.

  • Strive to non-working hours (lunch and evenings)
  • Weekends, if you’re a B2C company, probably not good for B2B.
  • Wednesdays and Thursdays show to be the best for engagement.
  • 3-4 pm is usually the worst time for engagement.

In the end, it'll take a little research on finding out what is the best time for you to work. Just, monitor your competitors' posts timing and then schedule your posts on the same time.

Add Call-To-Action


On the Instagram platform, smart marketers don't miss a chance to create a call to action for their users. Call-To-Action (CTAs) puts the user what you want them to do. Let's took an example to understand this:

On Instagram, users can only be seen in your posts, or download your posts and a messaging option for communication. A good CTA tells them what to do next, this can be slightly tricky to create a good CTA on Instagram. Instagram doesn't allow to insert a link in any post or comment, but it allows one link - the one in your bio. See this image:

What is Instagram Marketing?


Instead of a link, you can create call-to-action in a different way, these are:

  • Promo Code: Since you can’t place a link in the image, provide users all the other information they require. What can they buy, where can they buy it, and why should they shop it (what’s the benefit)?
  • Like Vs Comment Strategy: This strategy also runs great on Facebook and Twitter. Conduct a quick poll for your followers and let them vote by using either "Like" or "Comment." It's a simple way to increase the engagement of your profile and it doesn't take much effort. Smart marketers are using this technique to sell their products on Instagram and to generate interest of the followers towards their brands. 


Instagram Stories


Instagram stories are a gift for marketers. They can show several things to their customers with the help of Instagram stories. The story feature has various options to put on like NORMAL, BOOMERANG, HANDS-FREE, MUSIC, TYPE, and one of the best engagement options "LIVE."

Stories can help to show your brand personality, or apply a narrative to their products. If your Instagram account is verified, then you have an option to add a link in your story. This moves for big CTAs, where the user simply has to swipe up to go to your site. You should take advantage of the story to connect with your audiences by the providing different styles of content. Compare your prepared timeline images with more off-the-cuff Story content. This strategy keeps your users paying attention for longer, and hopefully sharing with their friends.

Conclusion


Instagram Marketing has a different way to market your products or services. These are paid or sponsored ads. You just create a facebook ad that is automatically shown on the Instagram business account if both are connected. But, In SEO secrets, the organic ranking is far better than paid marketing. So, above mentioned tips are useful for organic traffic of your Instagram content. Keep creating and sharing your creative posts on Instagram.

Happy marketing!

Wednesday, December 4, 2019

What is White Label Reselling and what are its Benefits?

You must have heard of the term 'white label reselling' in recent times. But ever wondered, what it actually demonstrates? Let's dive into it and know how it can be beneficial for your business.

I will demonstrate the white label reselling by splitting the terms.  The term white label reselling consists of three terms, white, label and reselling. Label in business, basically, relates to a brand or a tag or a logo and a reseller is someone, who is selling a thing, which he bought from someone else. Now comes the part of white. White in this context indicates colorless or blank. So when you conclude the terms, it indicates a person who bought something and is reselling it to someone else with a blank tag or label. Nowadays, it has become one of the most popular techniques of generating business opportunities and it is an excellent way to get profitable for companies. This technique is not industry-specific. Many companies have invested in the white label reseller program.

White Label Reselling - What are its Benefits?


How White Label Reselling Works?


The white label reselling program is a B2B model that includes manufacturers and resellers.  It involves the products and services that one business may need and the other one is reselling. Under white label reselling, a manufacturer sells an unlabeled or unbranded product or service to a reseller, who is selling it to their clients. It decreases the overhead of a business in terms of infrastructural cost, technical and operational cost.

What are the White label opportunities available in the market?


White label reselling opportunities can be looked at by working as a white label in-sourcing company or the counterpart. I would like to mention some verticals in the marketing industry where you can choose and get help from white label business agencies.  Let's take a glance.

1. Online Brand Reputation (ORM) Agency


The online reputation of a business defines how trustworthy the business is. Companies are dependent on ratings and reviews if they need new customers because as per the post from Pew Research, 91% of adults prefer to use search engines to get information about a business and 74% of consumers say that positive reviews are helpful for them to trust a business. The rating and reviews are important factors for a local business. Therefore, by becoming a white label online reputation agency, you can help your reseller's client to meet the requirements with his brand name.

To fulfill the clients' requirements, you can either go for a reputation management tool or you can monitor and keep track of your clients' social media platforms, their reviews, rating, listings and keep promoting their services on social media platforms and all other platforms where their local audience is present.  Also, ensure to capture feedback from the consumers of the reseller's client.

2. SEO Agency


White label SEO reselling is very much popular. Companies are collaborating with white label service providers to help their clients to rank on the search engine. Not every company has the resources, time or knowledge of the professional SEO and that is the time when they opt to partner with a white label SEO reseller. As a white label agency, you can perform various activities. For instance, you can provide SEO auditing services, on-page, and off-page services, listings and many more.  SEO auditing involves analyzing the client website and collecting all the data and insights that need to be improved to get ranking. In On-page SEO activities, under the branding of other business, you can handle all their website issues and optimize it as per the SEO guidelines. Companies can save their time and effort by collaborating with other companies for their work.

3. Web Design and Hosting Agency


If you are a web design agency and doesn't provide web hosting services, then you can become a web hosting reseller by leveraging white label services. Web hosting is the foundation of a website and it helps you build a long-term relationship with your clients. Along with that, you can leverage a white label agency if your client wants to develop a customized website. It will save your time and efforts and your client will get quality services.

4. Content Creation Agency


High-quality content is a requirement for every business today. From social media posts and web content to blogs and guest posting, content quality is a big factor. By becoming a content creation white label agency, you can help your clients to build their blog or website content. Having a white label content writing partner, a reseller can deliver web content, blog content and all other types of content that his client needs and the client can share their expertise on blog and website without losing business focus.

5. Other Services


Every business needs to meet its goals. You can help your client in many other services by becoming a white label reseller. Some of the services are

i. Graphic Designing – For a business, brand identity is very important. Logos, letterheads, business cards, etc are some of the things that seem to be very small but these are necessary for brand building. By hiring a white label agency, you can provide professional logos, business cards, etc to your client.

ii. Ads and Campaigns – You can hire a white label agency to offer your campaigns and ad management services to your clients. White label agency can handle social media campaigns and Google ad campaigns that can help you in streamlining the lead generation process of your client.

iii. Other Digital Marketing Activities – When you use a white label digital marketing service, you can help your clients in the digital marketing of their products and services. Also, you can ask for the recommendations and digital marketing ideas from the white label agency and suggest your client build good relations.

iv. Products and Tools – If you have a client who needs a software tool to manage and track daily activities, you can hire a white label agency that can help you to meet your client requirements.
These are some of the verticals where you can choose a white label agency. But as a reseller, what will be the benefits that you will be having by this collaboration. Let me help you with that.



Why companies are opting for white label reselling?


1. You can focus on your business activities 

Sometimes, while working with you, your client needs something that falls outside of your domain and you cannot risk losing your client. You can use white label services at that time. It will not only save your client but also you can focus on your business activities and need not worry much about the client's work.

2. You can get more clients for your business

You can increase your client count by becoming a reseller. If you are providing services through a manufacturer (white label provider), you are not restricting your business in a particular domain and thus you can get more business clients for you.

3. No requirement of deep knowledge and skills

When you are a reseller, all you need to do is to provide your client requirements to the manufacturers, that is, you do not need to have the complete knowledge or skill set of the domain where your client is asking you to work on.

4. Profit and Growth

Collaborating with white label agencies is an excellent way of generating profit for your business. You get the requirements from your client and pass it to the white label agency and in return, you get the revenue for your business.

Conclusion


In a nutshell, White label reselling is a win-win situation for both the manufacturer and the reseller. It results in growth and success for all sides. If you are a reseller, it will not only save your time and efforts but also generate revenue and delivering quality that your client needs. On the contrary, a manufacturer can also get business, revenue, and growth.

Monday, November 18, 2019

How To Use Memes in Digital Marketing?

Do you want to engage people on social media? Do you want creative and attractive funny posts that are relevant to your brand? Do you know about memes' marketing strategy?

In this article, You'll get your answers on how businesses can use memes marketing strategy to engage and connect with people.

How To Use Memes in Digital Marketing?


Before starting this, let us know about what are memes?

What is Meme?


A meme is an image, gif or other visual activity that shows the behavior, style, idea that spread from person to person within a culture. The main goal of making a meme is to represent the aim of conveying a particular phenomenon. Most big brands are using memes to market their products or services. 

Types of Memes


Memes have different types to represent the emotions or behaviors that are helpful to connect and engage your audience on social media.

  • The Classics
  • The Trenders
  • The one-hit wonder
  • The social media
  • The Series
  • The Niche
  • The Obscurity
  • The Slapstick Humour
  • The Comics
  • The Nonsensical
  • The Fanbase
  • The Wholesome
  • The Puntastic
  • The Education
  • The Locality

If you want to get more information about types of memes, you can read the article on "Types of Memes" written by Rashid khan on The Daily Star website.

Marketing with Memes - How To Gain Attraction with them?


As we discussed, memes are native on all social media platforms. These memes are funny, entertaining, and easy to share on the internet. Nowadays, marketing with memes is a happening trend that's quickly becoming popular on the internet.

This practice has led to the birth of a new term i.e. "Meme-Jacking". It means when online marketers hijack popular memes to market their products or service, it's called meme-jacking.

Meme-jacking is becoming more popular because it's an excellent way to share the refreshing content that has the potential to go viral. Think about it, who doesn't like a good meme?



Tips For Using Memes in Digital Marketing To Increase Engagement


There is no set of rules to be followed in memes marketing, it's not a rocket science. But you need to keep few things in your mind when you are creating memes for marketing. Here are some tips that can help you to get started.

1. Make Sure Memes Are Relevant With your Brand Voice


While creating memes for your brand, the brand voice is the first step. It can be a complex task to make a meme with your brand voice. It totally depends on your experiments and creative skills in marketing. Memes usually leverage social commentary, Satire, high-quality funny and insightful graphics with text. But it can also be rude or offensive. Being a creative digital marketer, you can experiment in the situation of the memes that help to promote your brand on social media platforms.

Let's see an example to clear out how you can experiment on the memes with your brand voice:


In this picture, you can see that Digital Keshav has used the funny image of a cartoon to represent the information of keywords that looks creative and attractive. Digital Keshav has written the post and shared the link that is relevant to the meme. This is a perfect example of how you can use memes marketing with your brand voice.

Memes are loved by people of every age, especially the younger ones, and with the proper usage, you can expand your reach significantly.

2. Know Your Audience First: 


Every company has a different marketing strategy to sell their products on social media platforms. Every industry has its audiences on different social media platforms. In memes marketing, you have to understand your audience and create the memes accordingly.


Well, memes are popular in the younger audience as they tend to spend more time on social media platforms and the internet than other types of audiences. If your brand targets the older audience, it may be difficult to represent the memes. But fret not, using text and images that are more familiar to the older audience such as classical movies, movie dialogues, etc. can help you in reaching the older ones and it may find your success.

3. Make Original Memes


This is a difficult task to create the original one. It can be more challenging to make original memes for your branding. Everyone is already sharing memes on the internet. So, if you want to create awareness of your brand, you need to create an original meme instead of just re-posting the latest memes.

Let us take an example to look out how you make an original meme to connect people with your brand:


In this picture, you can see the UA School of Music congratulate Jen Wilson for winning in a competition with a creative meme that represents the situation and relevant to their school activity.

4. Keep An Eye On Trends


This tip is not only effective in memes marketing but its impacts on all the marketing activities. Having knowledge of trending memes must be the first priority in your marketing techniques. You should be knowledgeable regarding the updations, viral news, and other trends of all the big companies. It's not just a one-time process; it's an ongoing process to keep an eye on what's the new trend viral on the internet?

If you can create a meme based on the popular trend at the right time, your meme is more likely to go viral. It is my personal opinion because I have made this experiment personally and got excellent results within a very short span. Let us take an example:


As you can see in this picture, Digital Keshav is posting the content on the trending topic and merge into their niche. If you want to learn more about this, you can see all the facebook posts of Digital Keshav.

Conclusion


Memes are increasingly growing and getting popularity on the internet. Marketing with memes can be a great way for your brands' awareness without coming across as too salesy.

Memes related content is becoming more popular than other posts. People enjoy the funny memes and share easily on their feeds, with their friends that provide the engagement on your memes posts. This is an effective way to connect with your customers easily and increase your brand visibility.

Thinking out of the box is the best way to creating memes. Be creative with memes!

Sunday, November 3, 2019

Google BERT Update – New Search System Introduced by Google

Google BERT Update – New Search System Introduced by Google


Google has rolled out a new search algorithm named BERT. This is the biggest change in Google’s search system since its last RankBrain update that was introduced almost five years ago. The internet is flooded with lots of rumors since the company confirmed the new search algorithm. The SEO community has different assumptions regarding this update however the changes in the search system will be seen shortly. BERT rolled out this week and soon the communities will see the impact of it on the search queries. Before discussing its influence on websites, let’s figure out what this update is.

What is Google BERT?



BERT, that stands for Bidirectional Encoder Representations from Transformers, is the latest update rolled out by Google. It is an open-source neural network-based bidirectional and pre-trained deep learning algorithm that relates to Natural Language Processing (NLP). The algorithm is presently targeting English queries only and will be updated for other languages with time. The concept of BERT can be considered as a language model that was prefaced by Google in 2018 in a paper that was published by the researchers at the Google Artificial Intelligence Language. It is not targeting the search queries but also the featured snippets.

As per Google, BERT provides state-of-the-art results by understanding the distinctions and context of the words in searches. BERT understands the intent behind the search queries and delivers the results accordingly. It helps Google to understand queries that are conversational and more human-like. Let’s understand this concept with an example:

Suppose you searched for a query, “I need to travel to USA for FIFA cup”. In this particular query, the word ‘to’ and ‘for’ and their relation with other words are also important. In the previous approach, Google used to ignore such words and delivered results related to ‘FIFA world cup’ or’ USA’s performance in FIFA’. As you can see in the below image,


After the update of BERT, Google understands the full context of words and provides more accurate and related results. It is good for longer and conversational queries, where the prepositions are significant in the search. It will enhance the user experience by letting people search in natural way and delivering relevant results.

What will be the impact of BERT?


BERT will impact on 10% of the search queries. This simply refers to one in ten search queries. BERT is designed to focus on the user’s intent of the search and thus Google is going to look for the content that is relevant to the user’s search query.

Can SEOs optimize for BERT?


SEOs are looking for ways to optimize their sites according to the BERT algorithm. According to Google, BERT is a lot like RankBrain in terms of the machine learning algorithm. However, it is not the replacement or updation of RankBrain; it will be used in conjunction with all other algorithms. 

SEOs can’t really optimize their websites for BERT. There is some misinformation that websites can rank better by targeting long-tail keywords in their content. But this is not the complete reality. All they have to do is to write content for their users. The algorithm is for Google to get a better understanding of the search queries and delivering relevant results.

In a nutshell


Google is taking many steps that can help the user to use the search engine in the easiest way. But it may bring more competition in terms of ranking. To avoid the negative impact of any Google algorithm, the websites should focus on writing the content from users’ perspective. It cannot be said that BERT will not affect ranking but there is no specific way to optimize sites for BERT except that you should have your user in mind.