tag:blogger.com,1999:blog-38703611845335167572024-03-24T00:09:45.786-07:00Digital KeshavGrow your Business and Learn with Digital KeshavDigital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.comBlogger46125truetag:blogger.com,1999:blog-3870361184533516757.post-35264596328112458942022-12-05T04:45:00.007-08:002022-12-05T04:50:33.429-08:005 Reasons to Hire a Digital Strategy Consultant For Your Business<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhkEHfiBuYm7srkCLPrn2BSNEqXFpBOy8k1Li9TtSukDDXIaOVeB77fpLkpkQ5NUJhVQCyzdf_R2o38FW56L7PKvqXD_vpTsv0Fo0QAu0_dLO9DZYo5eAzIoupp58QdplWlTRehEL-MYYzZDnWfTE8UKHGcO2EjZc0g0vCp13v2Z4rLL_ra3Pzp4YA" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/a/AVvXsEhkEHfiBuYm7srkCLPrn2BSNEqXFpBOy8k1Li9TtSukDDXIaOVeB77fpLkpkQ5NUJhVQCyzdf_R2o38FW56L7PKvqXD_vpTsv0Fo0QAu0_dLO9DZYo5eAzIoupp58QdplWlTRehEL-MYYzZDnWfTE8UKHGcO2EjZc0g0vCp13v2Z4rLL_ra3Pzp4YA=w640-h320" width="640" /></a></div><br /><p></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">In the past, businesses have been able to take their time for planning and preparation. However, this is no longer the case due to the competitive digital landscape we now find ourselves in. Business owners now need to come up with several strategies, and implementations within a short span of time such as weeks or days. So it is highly imperative for businesses to keep themselves ahead in this accelerated pace. The best way to stay ahead of the competition is to have a carefully drafted digital strategy. A result-driven approach serves as the basis of any digital strategy and can be extremely beneficial for your company.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">So, having a comprehensive digital strategy is essential for any business. The best way to develop this is by working with an expert digital strategy consultant who can help you identify your goals and create a plan to achieve them. But for that, you need to identify what do you expect from your business? By expectations, we refer to the goals you have in your mind relating to your brand. In most cases, the primary objective for businesses is becoming profitable and achieving long-term growth. If this is the case, then defining your digital strategy is the most crucial aspect for attaining both goals. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">Apart from this, there are several other attributes that can be attainable if you choose a digital strategy consultant for your business. A right strategist can help you to</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">1. Stay Updated and Relevant</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">In order to stay ahead of the curve and maintain a top spot in your industry, you'll need to offer a unique product or service that can't be found elsewhere. However, that's not the only thing you'll have to do to stay ahead of the competition. You'll also need to make sure your website is up to par and utilizing the best SEO practices. And finally, you should consider hiring a consultant. A consultant will guide you with digital changes as they happen, helping you implement new technologies, and keeping you abreast of any new market developments so that you can incorporate them into your business direction.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">2. Increase Efficiency and Margins</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">As a small business owner, you’re no doubt working hard to bring in new customers, keep existing customers happy, and make sure the bills get paid. It’s a tough job, but somebody has to do it (unless you’re an employee of a larger company). One of the best ways to make sure your business is running smoothly is by bringing in a digital strategy consultant. If you're looking to improve your company's efficiency and margin, digital strategy consulting can help you achieve this goal. Consultants can help you take advantage of new technologies out there and improve your company's performance. With their help, you'll be able to target areas of improvement and see a significant boost in your company's overall efficiency. </span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">Three-quarters of businesses signify that their marketing campaigns are influencing their overall revenue.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">An expert consultant can offer your business much more than just access to the latest and greatest digital tools. They can also help you develop strategies for using those tools that are designed for maximum efficiency. This means that your data will be more accessible and polished, and you'll be able to avoid the risk of anything being lost or repeated. Plus, a consultant can also be useful for streamlining client communication. This way, you can build long-lasting relationships by providing customers with more value for their investment.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">3. Generate Higher ROI</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"> You're already taking the necessary steps to ensuring a high ROI by being mindful of the investments you make for your company. However, we understand that it's not always possible to make the best decision or find the right solution without help. This is where working with a digital strategy consultant comes in - they have the knowledge and experience needed to guide you towards making choices that will benefit your company in the long run. Furthermore, they're able to do all of the heavy lifting so that you can focus on other aspects of running your business. With their help, you'll be able to maximize your revenue and set your company on the path to success.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">4. Acquire Fruitful Partnerships</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;">No matter how old or established your business is, partnerships with other businesses and corporations are key for long-term growth potential. In fact, if you choose your partnerships carefully, you can completely transform your company objectives. This, in turn, can substantially upsurge your client base. In other words, a consultant will pave your way towards the right direction to become competitive in the digital world.</span></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><br /></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">5. Adopt Digital Transformation </p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><br /></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">By undergoing digital transformation, you'll be able to say goodbye to the old ways that are no longer working and cut down on costs for employees, products, and services. Having a consultant will help you to be more available and accessible for your customers so that you can provide them with the best possible experience and climb to the top of your industry. Your digital strategy will lay out a clear path for you and your team to follow so that you can become relevant in the digital age.</p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">Wrapping up</p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><br /></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">A digital strategy is important, but it isn't the be-all and end-all. The consultant you hire should have the experience and team to execute the strategy and produce results. Once the campaigns are launched, ask the consultant to collect data and provide insights about what worked and what could be improved. </p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><br /></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">With the current business landscape, many businesses are having to readjust their plans to meet customer expectations. This can be a lot for any company to handle on their own, which is where hiring an expert can be very beneficial. </p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><br /></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">The right digital strategy consultant will help ensure your company can adapt to rapidly changing markets, which is key to staying ahead of your competition. If you're thinking of taking the next steps, get in touch with our experienced professionals today.</p><div style="text-align: justify;"><br /></div>Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com0tag:blogger.com,1999:blog-3870361184533516757.post-14526568500968468282020-08-26T03:05:00.009-07:002020-09-05T03:42:47.401-07:00Facebook Ads vs Google Ads - Who Wins?<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixmvH-D8tzJRFPw03QpR73RsVVd76nEffEk5PKD7_OlBMqWC-X6bOo1KzOQ0RTryrF-AFyveBR0OkwuNpYzUPEvIfSrHHHhZaPpkI3SuhJvHuC34-X0_29q6JNy7iXLRaCjpd3Uc6pjOg/s1000/blog+banner+5.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook Ads vs Google Ads - Who Wins?" border="0" data-original-height="423" data-original-width="1000" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixmvH-D8tzJRFPw03QpR73RsVVd76nEffEk5PKD7_OlBMqWC-X6bOo1KzOQ0RTryrF-AFyveBR0OkwuNpYzUPEvIfSrHHHhZaPpkI3SuhJvHuC34-X0_29q6JNy7iXLRaCjpd3Uc6pjOg/w640-h271/blog+banner+5.png" title="Facebook Ads vs Google Ads - Who Wins?" width="640" /></a></div><br />Paid ads are a crucial part of digital marketing.<p></p><p>There are two major players for paid advertising. One is Facebook Ads and another one is Google Ads. And as a <b><a href="https://digitalkeshav.blogspot.com/p/about.html">digital marketing expert</a></b>, this question keeps getting in my mind over and over again.</p><p>Which is better?</p><p><b>Facebook Ads or Google Ads?</b></p><p>Some marketers say that they are getting good results from Facebook Ads. And some of them say they are performing well with Google Ads.</p><p>But who is the real game-changer?</p><p>Let's dive in this topic and explore both of them. I will explain the major differences between both, in this article. It will give you clarity about both ad platforms.</p><h3 style="text-align: left;">Facebook Ads:</h3><p>Facebook is a social media platform. So, people do not login Facebook to find any product or service. They login Facebook to consume content (images & videos) inside the platform. </p><p>We all know, Facebook has a lot of information about their users' gender, age, location, interests, demographics and so on.</p><p>When you start advertising on Facebook, people may or may not be interested in what you are offering. But you can easily reach your target audience for what you are offering your products or services.</p><p>Let me make you understand my point with an example:</p><p>Let's say I am offering my <a href="https://g.page/digitalkeshav1?gm"><b>Digital Marketing Services</b></a> for people looking for marketing consultation and online marketing services. People may be interested in it or maybe not. I have no way of knowing for this information.</p><p>As per my experience, I run Facebook ads for only those people who are most likely to be interested in service instead of showing it to everyone on Facebook.</p><p>I majorly selected age group of 25-40 and majorly focus on business owners. People who are interested in the topic of "<a href="https://digitalkeshav.blogspot.com/"><b>Digital Marketing</b></a>". It gets the good targeting right, but it still not intent-driven (where they are looking for me).</p><p>When I run Facebook Ads, here are the points what I experience:</p><p></p><ul style="text-align: left;"><li>Low CTR (Click Through Ratio)</li><li>Lots of Impressions</li><li>Low cost of impressions</li></ul><p></p><p>This is the hidden truth that people who are interested in what you are offering might be less but the cost is also low. It means you can filter out the highly interested people from a large group of potentially interested people.</p><p>If you are trying to reach an audience who doesn't know the existence of your product, then Facebook Ads are really good for you. Normally, people might not be searching for it proactively. It is also good for the branding and recall of your product and service.</p><p>Facebook Ads is the outbound marketing strategy where you are reaching out to people instead of people reaching out to you.</p><p>This is all about my experience with Facebook Ads. If you want more information, then read Facebook Ads guidelines.</p><p>Now let's compare it to Google Ads.</p><h3 style="text-align: left;">Google Ads:</h3><p>As you all know, Google is a search engine. People search on Google when they want something.</p><p>In Google Ads, you cannot get much information about who the audience is but you can get information about what they are searching for.</p><p>There is the better term of what they are searching for, that is called keywords.</p><p>So, they are making their intent very clear with the search keyword. We do not worry about their demographics and interests so much. But we have to do keyword research very carefully according to search competition, volume and maximum bid.</p><p>Since you are going to look at what people are searching through <a href="https://digitalkeshav.blogspot.com/2020/04/the-complete-guide-to-youtube-keyword.html"><b>keyword research</b></a> and you are going to show ads to them. So, age is not a barrier for potential customers.</p><p>(Please note - I am not talking about display or Youtube advertising, I am talking about search engine ads when I say Google Ads here.)</p><p>Let us take an example to understand:</p><p>Let's say people are searching for "best digital marketing agency"</p><p>The search intent is very clear.</p><p>People who search for the best <a href="https://digitalkeshav.blogspot.com/2020/05/top-digital-marketing-agencies.html"><b>digital marketing agency</b></a> are looking for a solution. I can run an ad for this and let Google tell them about my Best Digital Marketing Services Packages.</p><p>Here is the thing, what I get with Google Ads:</p><p><b>1. Higher CTC -</b> Why high CTC? Because only the people looking for me, are seeing my ads on Google.</p><p><b>2. High CPC - </b>Why high CPC? Because I am getting high-quality targeted traffic.</p><p>3. Higher cost per acquisition or cost per lead but higher quality.</p><p>Many people think that Google Ads are costly hence they don't want to use it. But it's my personal experience that Google gives better quality leads than Facebook.</p><p>You should not worry about the CPA, just think about ROI (Return on Investment)</p><p>In Digital Marketing terms we call ROI to ROAS (Return on Ad Spend).</p><p>And that's the difference between the two platforms.</p><p><b>Conclusion:</b></p><p>I wouldn't say that Google Ads are better and Facebook Ads are better. Both work effectively in their own ways. But if you need quality, firstly consider your business niche and then choose an ad platform. I generate more than 200 leads from Facebook and more than 500 leads from Google Ads.</p><p>Keep yourself updated with Digital Keshav on Instagram <a href="https://www.instagram.com/digitalkeshav1/">@digitalkeshav1</a>. </p>Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com0tag:blogger.com,1999:blog-3870361184533516757.post-86942520165464095872020-08-03T01:47:00.005-07:002020-08-30T06:03:43.521-07:00What is ORM? What is its role in SEO?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1X1RUNtJ1kD3EDAmK18yMjfmjBFTxyzGNlGsansgf3VoSabepmt5u08QV6pN3sluxN72u48r_N_8kO0f0NxGT6iGEdX34JKEUMg3HxC84pon48p1fWvMOsBsT5Ufj8Rjojz2MyHIF7Ao/s1600/blog+banner+4.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="423" data-original-width="1000" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1X1RUNtJ1kD3EDAmK18yMjfmjBFTxyzGNlGsansgf3VoSabepmt5u08QV6pN3sluxN72u48r_N_8kO0f0NxGT6iGEdX34JKEUMg3HxC84pon48p1fWvMOsBsT5Ufj8Rjojz2MyHIF7Ao/s640/blog+banner+4.png" width="640" /></a></div>
<br />
<br /><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">
You must have heard about SEO and ORM. For many years, professionals utilized the SEO practices to improve the ranking on the search engine. SEO became a never-ending battle in the late ’90s and is continuing to rank better. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
SEO has affected many online and offline businesses and has become one of the most prominent <a href="https://digitalkeshav.blogspot.com/2020/06/strategies-to-increase-blog-traffic.html" target="_blank">digital marketing methods</a>. But relying on SEO isn’t enough. It is required to maintain and deploy some other tactics such as ORM, that is, Online Reputation Management. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The combination of both aspects will not only improve your search ranking but also the brand image of the business.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before proceeding further, do you know what SEO and ORM are all about? If not, then I am sharing the answer below.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>What is SEO?</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXC_TKnOnF7-RdD7vCOVyYcBw8kHVxlW7zddir0As9qeO54I-HTB62eQZ4vxWtaPZJBnZgjEiykp2x0FeWiIfyDIXtieRLHEmv8NhDLqeamxr-FQjXGmsu6p3WHZ0N_xzCypjDlZAOsz0/s1600/what+is+seo.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="What is SEO? - Digital Keshav" border="0" data-original-height="338" data-original-width="338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXC_TKnOnF7-RdD7vCOVyYcBw8kHVxlW7zddir0As9qeO54I-HTB62eQZ4vxWtaPZJBnZgjEiykp2x0FeWiIfyDIXtieRLHEmv8NhDLqeamxr-FQjXGmsu6p3WHZ0N_xzCypjDlZAOsz0/s1600/what+is+seo.jpg" title="What is SEO? - Digital Keshav" /></a></div>
<br /></div>
<div style="text-align: justify;">
SEO, as you understand, involves the techniques and tactics to enhance the visibility of websites on search engines. It involves increasing the traffic and rank of the websites. It entails multiple factors that influence the search engines to move the websites on different positions or ranks. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>SEO </b>involves different keyphrases that rank for a single website or a page. These keyphrases are ranked through the algorithms that take multiple factors, into account, for ranking. Search engines like Google have more than 300 factors that are analyzed before placing any website in a particular position. </div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>What is ORM?</b></h3>
<div>
<b><br /></b></div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZbIZ2MiEwkLJyDQY-af9MtENkV1z1ReYK8Wzoqv5znNOA0VoRe_SJuhtScQX75H1K9weaYRnf60Mc0AdFxYpK8bClYWxDkfBW6OdfZQINocixqrC0z_CvIPEAmc36jSHagjrrlqKGac/s1600/blog+img.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="417" data-original-width="626" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZbIZ2MiEwkLJyDQY-af9MtENkV1z1ReYK8Wzoqv5znNOA0VoRe_SJuhtScQX75H1K9weaYRnf60Mc0AdFxYpK8bClYWxDkfBW6OdfZQINocixqrC0z_CvIPEAmc36jSHagjrrlqKGac/s320/blog+img.png" width="320" /></a></div>
<br /></div>
<div style="text-align: justify;">
ORM is a broader and more prominent term than SEO. You can say that SEO is a key part of many ORM campaigns. <a href="https://draft.blogger.com/"><span id="goog_1211851389"></span>Online reputation management<span id="goog_1211851390"></span></a> involves the visibility and image of a brand in front of the end-users.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
SEO majorly focuses on driving ranking on search engine results page (SERP), while ORM deals with the online reputation of a brand. It targets to build and manage the brand reputation or positive perception of a brand. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
ORM involves different websites that rank for fewer branded terms. For this, it combines various disciplines of digital marketing such as </div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">SEO</li>
<li style="text-align: justify;">Web Development</li>
<li style="text-align: justify;">Content Development</li>
<li style="text-align: justify;">Online Public Relations</li>
<li style="text-align: justify;">Web Analytics </li>
<li style="text-align: justify;">Social Media optimization and marketing</li>
</ul>
<br />
<div style="text-align: justify;">
ORM is a multi-channel approach that targets reputation building by some activities that include</div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">Building SEO and user friendly website </li>
<li style="text-align: justify;">Maintaining positive social media presence</li>
<li style="text-align: justify;">Managing online reviews and ratings on different websites</li>
<li style="text-align: justify;">Doing discussions in forums</li>
<li style="text-align: justify;">Sharing useful and informative content on different platforms</li>
<li style="text-align: justify;">Maintaining online PR</li>
<li style="text-align: justify;">Web analytics and so on.</li>
</ul>
<br />
<div style="text-align: justify;">
This multi-disciplinary approach of the ORM is what makes it different from SEO. </div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>Benefits of ORM Beyond Search Ranking</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
ORM has numerous benefits that are beyond search engine rankings. I would like to mention some of them.</div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;"><b>Trust -</b> If you have a good brand reputation, people would like to trust your brand more than others.</li>
<li style="text-align: justify;"><b>Word of mouth -</b> When you have five-star rating or reviews, people speak about you. They refer you to their known ones as well.</li>
<li style="text-align: justify;"><b>Profits -</b> Having a good reputation increases your chances of getting more business and profits.</li>
<li style="text-align: justify;"><b>Reach -</b> You can reach to the audience that you might not reach with search ranking.</li>
<li style="text-align: justify;"><b>Risk -</b> You have fewer chances of risk because people move with the crowd.</li>
<li style="text-align: justify;"><b>Employees -</b> Companies having a good online reputation gets talented employees to work for them.</li>
</ul>
<br />
<h3 style="text-align: justify;">
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="9917600542" style="display: block; text-align: center;"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<b>How SEO and ORM are Connected?</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh353SYTaFNKW-zjJbUXCV5FmxE-ZjILc0mvc-GOyqYdqcM9GRLhz0H-Bk7pWP7dSG1IjKFvMknuKjMB2D8_rGUICIHEhmwHQGTmeSUf9b6WF0l-QOXWfiCG9RLh75Rumz_QLerII-PdKg/s1600/How+SEO+and+ORM+are+connected.jpeg" style="margin-left: 1em; margin-right: 1em;"><img alt="How SEO and ORM are Connected? - Digital Keshav" border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh353SYTaFNKW-zjJbUXCV5FmxE-ZjILc0mvc-GOyqYdqcM9GRLhz0H-Bk7pWP7dSG1IjKFvMknuKjMB2D8_rGUICIHEhmwHQGTmeSUf9b6WF0l-QOXWfiCG9RLh75Rumz_QLerII-PdKg/s400/How+SEO+and+ORM+are+connected.jpeg" title="How SEO and ORM are Connected? - Digital Keshav" width="400" /></a></div>
<br /></div>
<div style="text-align: justify;">
Both SEO and ORM are aspects of digital marketing that go hand in hand. How? Let me tell you. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As specified above, SEO is a primary part of ORM. Therefore some of the off-page SEO activities are utilized in the ORM that is</div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">Business/local listings are targeted for link building but can be utilized in ORM in terms of ratings and reviews.</li>
<li style="text-align: justify;">Spammy link removal saves businesses from bad links and distance websites that are not good for business’ reputation.</li>
<li style="text-align: justify;">Brand mentioning helps you to <a href="https://digitalkeshav.blogspot.com/2019/01/5-ways-to-get-hq-backlinks-for-your.html" target="_blank">get a high-quality backlink</a> and also brand awareness.</li>
<li style="text-align: justify;">Press Releases also get backlinks and increase brand awareness.</li>
</ul>
<br />
<div style="text-align: justify;">
These are some of the SEO techniques that are utilized in good ORM strategy.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>How are SEO and ORM different?</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When it comes to the difference between these two, the major difference is that ORM utilizes SEO as its discipline. But when you dug deeper, you will get some other differences as well. Check out some of the differences below</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>Working</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
SEO focuses on improving the ranking or position of a website on the search engine on some targeted keyphrases. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
ORM works on building and maintaining brand reputation by creating a positive perception among people.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>Number of websites</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
SEO provides results to one website at a time. A single website ranks on different positions for different targeted keywords. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
ORM includes multiple websites where your brand is present or can be presented. It involves social media sites, business listings, etc.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>Focus</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
SEO revolves around search engines and professionals use SEO practices by considering search engine guidelines. Whereas, ORM works around brand reputation and changing the people’s perception of a brand.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
ORM strategies are defined according to the business activities and the clients a business has. </div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>Revenue</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Both of the <a href="https://digitalkeshav.blogspot.com/" target="_blank">digital marketing aspects</a> are used to generate leads and revenue for a business. SEO does it by generating organic traffic through search engines.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
On the other hand, ORM does it by improving the brand reputation and image in front of their audience.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>Goals</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While SEO is all about generating traffic and improving ranking, ORM is utilized to build trust and credibility among the audience.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>Online Reputation Management Techniques and Tactics</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I hope now you have a clear understanding of ORM and its relation with SEO. Now let’s talk about good and successful online reputation management techniques.</div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">Optimize your website not just for service or product keywords, but also for the branded keywords.</li>
<li style="text-align: justify;">Increase your online presence by building local listing profiles and optimize them to improve search ranking.</li>
<li style="text-align: justify;">Keep your eyes on the reviews that your users are doing for your business. Manage reviews positively no matter what type of review the user has done.</li>
<li style="text-align: justify;">Ensure that the backlinks your website has, are not talking about something negative related to your brand. Therefore, links should be relevant and authoritative.</li>
<li style="text-align: justify;">Don’t forget to monitor the brand mentions. Make sure that websites mentioning your brand, are not spoiling your brand reputation. If they do, remove those links.</li>
<li style="text-align: justify;"><a href="https://www.instagram.com/tv/CAMtwTMjoEO/" target="_blank">Survey your customers</a> regarding the improvement in your business products and services and analyze the insights.</li>
<li style="text-align: justify;">Share newsworthy content of your business through Press release websites. It will be beneficial for both brand awareness and link building.</li>
</ul>
<br />
<h3 style="text-align: justify;">
<b>ORM or SEO - Which one is for your business?</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcIALaeRgMuiYtaBcvlzin73b3M4SLbxypBrfSvWgMKWR3XfCPSHAsTE12ELO2S4T8pWMXaCwwh84-A615shtXv18X7WOaHmEyhv2pR8un4dkF2cyLBZhvL4W2fCDkPw2ypDzSvW-nN80/s1600/SEO+and+ORM+-+Which+one+is+for+your+business.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="ORM or SEO - Which one is for your business?" border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcIALaeRgMuiYtaBcvlzin73b3M4SLbxypBrfSvWgMKWR3XfCPSHAsTE12ELO2S4T8pWMXaCwwh84-A615shtXv18X7WOaHmEyhv2pR8un4dkF2cyLBZhvL4W2fCDkPw2ypDzSvW-nN80/s400/SEO+and+ORM+-+Which+one+is+for+your+business.jpg" title="ORM or SEO - Which one is for your business?" width="400" /></a></div>
<br /></div>
<div style="text-align: justify;">
The easiest way to decide which one is your business need, simply perform the following things</div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">Search your company on Google.</li>
<li style="text-align: justify;">Check on which position your website is appearing</li>
<li style="text-align: justify;">Look for the other websites where your business is present.</li>
<li style="text-align: justify;">Examine the information and inspect to find anything negative.</li>
<li style="text-align: justify;">You can do all the above things with your employees' names.</li>
</ul>
<br />
<div style="text-align: justify;">
If you encounter anything negative about your brand during the search, it’s time to improve your online reputation. Consider the fact, if you have found negative things by googling your company, your users are going to find them too. So, it's the time for you to go for ORM of your business.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you don’t find anything negative (which is great), focus on improving your SEO. You can also start the ORM to give more power to your business and to increase your brand awareness.<br />
<br /></div>
<div style="text-align: justify;">
Both of the strategies are profitable if implemented genuinely and professionally.</div>
<div style="text-align: justify;">
<b><br /></b></div>
<h3 style="text-align: justify;">
<b>Conclusion</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As you can see, both SEO and ORM are equally important for a business. Although both are different but are still connected. If you want a good online reputation, you need to implement a good SEO strategy. SEO makes people get to you and ORM ensures that they don’t leave you.</div>
<div style="text-align: justify;">
<br /></div>
</div>
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="9917600542" style="display: block; text-align: center;"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
Digital Keshavhttp://www.blogger.com/profile/11612740421850416043noreply@blogger.com0tag:blogger.com,1999:blog-3870361184533516757.post-67577791098385142462020-06-24T03:42:00.002-07:002020-08-30T05:57:12.205-07:008 Proven Strategies to Increase Blog Traffic<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj4JDaUs-JRDkQk6W1QKUlQFIe1Mn3ty9QI5HMRCGKU0qrUHs75V542OPWz56lSfvudcXBHzcKVgx1uH38e2SHiSDtIbxxSqw45Pu-GM1IC5hniX8W1pQGq2W1U7b8tgg4L9H5p5WHkkU/s1600/blog+banner+4.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="8 Proven Strategies to Increase Blog Traffic - Digital Keshav" border="0" data-original-height="423" data-original-width="1000" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj4JDaUs-JRDkQk6W1QKUlQFIe1Mn3ty9QI5HMRCGKU0qrUHs75V542OPWz56lSfvudcXBHzcKVgx1uH38e2SHiSDtIbxxSqw45Pu-GM1IC5hniX8W1pQGq2W1U7b8tgg4L9H5p5WHkkU/s640/blog+banner+4.png" title="8 Proven Strategies to Increase Blog Traffic - Digital Keshav" width="640" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you are a blogger like me, then you may have been facing the difficulty in getting traffic on your blog. Despite publishing the quality and relevant content, you may lack traffic. The reasons can be many but the most important question arises here is how to gain <a href="https://digitalkeshav.blogspot.com/2019/01/5-ways-to-get-hq-backlinks-for-your.html" target="_blank">blog traffic</a>. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can find a content pool of diverse strategies that may help you in gaining traffic. But before implementing any of these strategies, just ask yourself, “Are these strategies reliable and good enough to be implemented?”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If it is yes, then you can go for some. Experimenting is a good thing, but if you are provided with the tried and tested tactics, then implementing them won’t do any harm. Therefore, in this post, I am going to share some proven tactics and methods to increase your blog traffic.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>1. Go for the content that people are looking for</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIWPJUtbqOK7paimFZeiuLleEVGaS27lqtdlv_HpKtyuFAIUEWd4wUg-Kg5W3MPC6_IjFGrnxE61hi4P5g1UcSjhwFq4dv6H-hwlYa-n89IB0GQ_1oQNSeKmhedQmuT78SW84O2nqJ0wk/s1600/people+looking+for.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Go for the content that people are looking for - Digital Keshav" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIWPJUtbqOK7paimFZeiuLleEVGaS27lqtdlv_HpKtyuFAIUEWd4wUg-Kg5W3MPC6_IjFGrnxE61hi4P5g1UcSjhwFq4dv6H-hwlYa-n89IB0GQ_1oQNSeKmhedQmuT78SW84O2nqJ0wk/s400/people+looking+for.jpg" title="Go for the content that people are looking for - Digital Keshav" width="390" /></a></div>
<br />
<br /></div>
<div style="text-align: justify;">
Before creating any blog post, analyze and understand what people are looking for. I have seen many bloggers that only talk about their own achievements in their blogs. This may excite them, but not the readers. Recognize what people want to read. You can choose the trending topics by using tools such as BuzzSumo, Ahrefs or platforms like Quora, AnswerThePublic, etc.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Be picky in terms of the topic that you are going to present in front of your readers. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - Avoid posting latest news or random rants as much as you can, if you are an authentic blog. </b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Such content pieces can give huge traffic in the beginning but once the interest of the readers fades away, your content is no use.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Instead, go for the informative posts that can provide consistent traffic and can rank easily on search engines.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Go for the topics such as How-tos, tips with count (7 tips), guides, etc. This type of content can provide you with passive organic traffic.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>2. Write by keeping user’s search intent in mind</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2oGFe0UONkzT1W5KLM0wvimAIQ8BEPCQFMCkeo8I49aR_Kk-xR2mLRunik3pkpZBfALQgOq55dO-WbKHwyJN3HmsPIB1geaA44SLOpNlZVwBbqGsOjyIHQL073yaFZo9XU_uG319AHKs/s1600/user+intent.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Write by keeping user’s search intent in mind - Digital Keshav" border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2oGFe0UONkzT1W5KLM0wvimAIQ8BEPCQFMCkeo8I49aR_Kk-xR2mLRunik3pkpZBfALQgOq55dO-WbKHwyJN3HmsPIB1geaA44SLOpNlZVwBbqGsOjyIHQL073yaFZo9XU_uG319AHKs/s400/user+intent.jpg" title="Write by keeping user’s search intent in mind - Digital Keshav" width="400" /></a></div>
<br /></div>
<div style="text-align: justify;">
Whenever a user types a query in the search engine, he/she must have an intent behind it. Consider yourself as the end-user and find out the search intent. Now the question is how to understand the user’s search intent. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Well, simply go to Google and search for something. Google will provide you with all the best content pieces it has. For example, if a user types “<a href="https://digitalkeshav.blogspot.com/" target="_blank">digital marketing tips</a>”, he/she is basically looking for information related to digital marketing or advertising. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Now analyze the content of these top-ranking blogs and understand what they are providing that is fulfilling the user’s search intent. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - Choose and write on topics by keeping search intent in mind. This makes your content more relevant and you can rank easily on search engines.</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Remember, Google always prefers to rank and show the content that is relevant to the user’s search intent and that people want to see. </div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>3. Write in-depth content </b></h3>
<div>
<b><br /></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_nxvAsA3746oOChI-ouKThysTEE4P_TL5JUPNagDJhOlK5tpdEJ4hmNuKlz7ttXvRZaVAojaSI113H_Tll0dXNkQqF-CrnonpzqkYhYjvCwgWNMKZXAKTSKL-G2kgXPG2qw2sPP84acg/s1600/indepth+content.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Write in-depth content - Digital Keshav" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_nxvAsA3746oOChI-ouKThysTEE4P_TL5JUPNagDJhOlK5tpdEJ4hmNuKlz7ttXvRZaVAojaSI113H_Tll0dXNkQqF-CrnonpzqkYhYjvCwgWNMKZXAKTSKL-G2kgXPG2qw2sPP84acg/s400/indepth+content.jpg" title="Write in-depth content - Digital Keshav" width="400" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
After you are done with the research part, focus on writing the in-depth content. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - Creating a topic with detailed information and a good length can gain ranking and therefore can increase blog traffic.</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Target long-tail keywords in your blog post and make it as natural as you can. You may have noticed a blog ranking for multiple related terms. The reason is quite simple. Google understands the variations that users use while looking for something. For instance, different users may type different queries having the same search intent.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>User 1 - </b>How to treat dengue patients?</div>
<div style="text-align: justify;">
<b>User 2 -</b> Tips to treat dengue patients</div>
<div style="text-align: justify;">
<b>User 3 -</b> Treating patients of dengue</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Now, these are distinct queries having common search intent. The users are looking for ways to treat dengue patients. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In this scenario, you may see the same result in the SERP because Google identifies the variations and frequently ranks the same pages for multiple related terms.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So, my suggestion to you is to provide, as much as possible, detailed information to the readers. It will increase your chances of getting ranked in the SERP and you may gain blog traffic.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>4. Include Links in the posts</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZThK4BriFhjU8W6IEiI9W4EAxjPQKRXD5k8d5RL8s7h04DY7zlydfO49ZrRkPm4rNOT37IkZKtjRMsg91wOVSXxETZtSW3IqbM1vTHwUNZql-HQGtzWPPpOf-E2VDmSA2_B9OHE13dUM/s1600/links.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Include Links in the posts - Digital Keshav" border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZThK4BriFhjU8W6IEiI9W4EAxjPQKRXD5k8d5RL8s7h04DY7zlydfO49ZrRkPm4rNOT37IkZKtjRMsg91wOVSXxETZtSW3IqbM1vTHwUNZql-HQGtzWPPpOf-E2VDmSA2_B9OHE13dUM/s400/links.jpg" title="Include Links in the posts - Digital Keshav" width="400" /></a></div>
<br />
<br /></div>
<div style="text-align: justify;">
If you notice my previous blogs, I have done the internal and external linking of my blog posts. Internal links are links associated within a website in which you provide links to the other page of the same website. Whereas external links refer to providing the links to other authority websites. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If your website has some pages that are ranking in good positions, you can link them in other pages that need a boost. This refers to the internal linking. It will help in improving the performance of the pages in search engines.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - Check the positions of the pages on <a href="https://search.google.com/search-console/about" target="_blank">Google Search Console</a>. GSC provides all the pages of your website that are ranking on high positions.</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When you write a blog, you may pick some resources from other websites such as stats, reports, survey results, tools, etc. While doing so, you can add the link of the reference sources in your post to increase the visibility of your post.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>5. Focus on the Link Building</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9p5j_Ho5tyC_VCXHKKrfhjmqvov3LEx6KzNFhfVpCk7CzvZvSjvAblM4zQ7P8xfBTFsdsqu33B34Qev7e2LVfbG50gJTzOuUTwfAaJI50ekSysW-SIMNwuene-rLRTi6o9zxsM8YTV4U/s1600/link+building+digital+keshav.jpeg" imageanchor="1"><img alt="Focus on the Link Building - Digital Keshav" border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9p5j_Ho5tyC_VCXHKKrfhjmqvov3LEx6KzNFhfVpCk7CzvZvSjvAblM4zQ7P8xfBTFsdsqu33B34Qev7e2LVfbG50gJTzOuUTwfAaJI50ekSysW-SIMNwuene-rLRTi6o9zxsM8YTV4U/s400/link+building+digital+keshav.jpeg" title="Focus on the Link Building - Digital Keshav" width="400" /></a></div>
<br />
<br /></div>
<div style="text-align: justify;">
Being a <a href="https://www.instagram.com/digitalkeshav1/" target="_blank">digital marketer</a>, I have often heard that link building is dead. But this is just a myth. Quality backlinks always provide a share in generating organic traffic. You can use numerous link building strategies such as content reposting, broken link building, outreaching, etc. But my suggestion is to go for guest blogging. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There are a lot of websites that allow users to write and post on their websites and give links in return. The thing that matters are the relevancy and the quality of the content. You can either link your website’s blog or the website itself, depending upon the guidelines of the guest blogging website.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
All you have to do is to find the websites that allow guest submission and create content according to their guidelines.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - If you are struggling with the guest blogging sites, you can find them using advanced search methods.</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Advanced search allows you to find the guest posting websites in your niche. Some of the operators to do an advanced search are</div>
<div style="text-align: justify;">
</div>
<ul>
<li>[your_topic] “write for us”</li>
<li>[your_topic] “guest post”</li>
<li>[your_topic] “guest article”</li>
<li>[your_topic] “become an author”</li>
<li>[your_topic] inurl:contribute</li>
</ul>
<br />
<div style="text-align: justify;">
These are some of the operators. You can find more on Google. With this advanced search, Google will display websites that allow guest submissions.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>6. Promote content on Social Media</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYBGAKS6RQJSx-1R6iVvlkpZ7dgvgVtHA70pKCw_ixjNdwJx_4wSgbUPUil3be7B7DhHlLI2-8jOq8iJeGSKWO6bXZFp7qhYNcWW8YnYnHZjPuhkZnjF3BLmrLZEnfSIBu4BvHmQxT6yM/s1600/social+media.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Promote content on Social Media - Digital Keshav" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYBGAKS6RQJSx-1R6iVvlkpZ7dgvgVtHA70pKCw_ixjNdwJx_4wSgbUPUil3be7B7DhHlLI2-8jOq8iJeGSKWO6bXZFp7qhYNcWW8YnYnHZjPuhkZnjF3BLmrLZEnfSIBu4BvHmQxT6yM/s400/social+media.jpeg" title="Promote content on Social Media - Digital Keshav" width="400" /></a></div>
<br />
<br /></div>
<div style="text-align: justify;">
You can share the links of your published work on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As you know, graphics and videos are the best methods to increase your reach.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Post-eye-catchy and informative graphics or videos related to the posts that you want to promote. Engage with your users and communicate with them. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - Videos can increase your landing page conversions by 86%. Use videos in your blogs and on social media platforms as well.</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Promote your content on the different communities such as</div>
<div style="text-align: justify;">
</div>
<ul>
<li>Facebook Groups</li>
<li>Slack Communities</li>
<li>Forums</li>
<li>LinkedIn groups</li>
</ul>
<br />
<div style="text-align: justify;">
Each community or forum has its own set of rules and guidelines. Read their rules and post only, if they allow you to do so. Don’t spam rather become an active member by engaging with other members such as leaving comments, liking their posts, etc. Build relationships with them and you will get the chance to share your content.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>7. Target Question-Answer Websites</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkhFC28_MB7hnGLp70aQYLHtpbmpPUZO7TYWHk0oo1Eu5Iv0VKeZgY7JZElUZOIvf3-MGDI_pMPLX3UgJnqCCpJJ1vPF5GhbSH2UAzqprPW6OprNatRwLaE66gooShGJAFbRdwFQVuBZs/s1600/question+answer.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Target Question-Answer Websites - Digital Keshav" border="0" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkhFC28_MB7hnGLp70aQYLHtpbmpPUZO7TYWHk0oo1Eu5Iv0VKeZgY7JZElUZOIvf3-MGDI_pMPLX3UgJnqCCpJJ1vPF5GhbSH2UAzqprPW6OprNatRwLaE66gooShGJAFbRdwFQVuBZs/s400/question+answer.jpeg" title="Target Question-Answer Websites - Digital Keshav" width="400" /></a></div>
<br />
<br /></div>
<div style="text-align: justify;">
Question-Answer websites or discussion websites can bring a lot of traffic on your blog. You can target Quora, Disqus, Reddit and other websites like these, to increase traffic. As per my opinion, </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Quora is one of the best platforms to generate traffic and to showcase the expertise that you have. You can answer the questions in your niche. I have been active on <a href="https://www.quora.com/profile/Keshav-Devgan-2" target="_blank">Quora </a>and it has an audience of 300 million people. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Have you ever noticed that Quora appears on the first page of SERP? If not, then make a search on Google. Most of the time, while you make a search, you will find Quora on the first page of the SERPs.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - Quora ranks for millions of keywords in Google. Answer the questions that are new and in the trend of your niche. You will get views easily.</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Just like Quora, Reddit is a popular platform with 330 million members. But the difference lies in the guidelines of the websites. Reddit is one of the high traffic generating platforms but it is not an easy nut to crack.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Reddit doesn’t allow self-promotion at all. If you want to work on Reddit, you need to understand the culture of Redditors. If you don’t do so and directly do posting on any subreddit, your post will be marked as spam and the further attempts will result in a ban.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - Choose subreddit of your niche and then look out, if they allow links or not. Go through the top posts on Reddit and analyze their methods of posting.</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You need to be a pro when it comes to Reddit. </div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>8. Paid Promotion</b></h3>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdr2pdSYlIIBixmJBhz8KXRUjP5ZviWedm1QKEMoMLbgGiy6O2yrP34zbrYi0apyIBqlsRzu4jr-pKxza_QRe481dJQ2_FT52MfpzSzWLppiMWe6TIPLo1Qqio34_ywFUp7S5kg0efKh8/s1600/paid+promotion.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Paid Promotion - Digital Keshav" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdr2pdSYlIIBixmJBhz8KXRUjP5ZviWedm1QKEMoMLbgGiy6O2yrP34zbrYi0apyIBqlsRzu4jr-pKxza_QRe481dJQ2_FT52MfpzSzWLppiMWe6TIPLo1Qqio34_ywFUp7S5kg0efKh8/s400/paid+promotion.jpeg" title="Paid Promotion - Digital Keshav" width="400" /></a></div>
<br />
<br /></div>
<div style="text-align: justify;">
When I speak about paid promotions, many businesses may not like this. But it is the rapid method to generate traffic. You can do <a href="https://digitalkeshav.blogspot.com/2019/05/difference-between-seo-and-smm-which-is.html" target="_blank">social media marketing</a> or search engine marketing depending upon your business niche.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Tip - In most cases, social media marketing generates traffic at lesser prices as compared to Google Ads. Rest depends upon the business type, location and target audience.</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
No one can neglect the fact that paid marketing starts to give results from day one. Yes, it costs you but you can optimize your campaigns to save your money.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
Summing Up</h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
All the above-mentioned tactics are important and work. Although you can use it individually, yet combining them all will definitely do wonders for your website or blog.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When you rank on good positions, you get higher traffic on your website or blog. If you want to succeed and grow your traffic, use these tactics.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Try these methods and let me know, if I missed something, in the comment section!</div>
<div style="text-align: justify;">
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/11612740421850416043noreply@blogger.com1tag:blogger.com,1999:blog-3870361184533516757.post-73192585289260425972020-06-01T00:53:00.003-07:002020-08-30T05:57:58.560-07:00Digital Marketing Tips for Healthcare Businesses<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTqTEk1HHyeqTha22EvUYpSYIA7-WnU8s60sL3obVnuafPxebj127nAUsY-5VIuzjV7Qn5LNmxpRz6G5uCNPZScQb8JMCdc4fIv2DQWzmJktAmkf8ElDpCRD8_6LaewUnGSfXUeU6J56w/s1600/blog+banner+3.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img alt="Digital Marketing Tips for Healthcare Businesses" border="0" data-original-height="423" data-original-width="1000" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTqTEk1HHyeqTha22EvUYpSYIA7-WnU8s60sL3obVnuafPxebj127nAUsY-5VIuzjV7Qn5LNmxpRz6G5uCNPZScQb8JMCdc4fIv2DQWzmJktAmkf8ElDpCRD8_6LaewUnGSfXUeU6J56w/s640/blog+banner+3.png" title="Digital Marketing Tips for Healthcare Businesses" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Are you a doctor and looking for ways to get more customers for your Hospital and Clinic?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If yes, then this blog is for you and for all the professionals who are working in the healthcare industry and want to drive patients and help them.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In this article, you will get the best <a href="https://digitalkeshav.blogspot.com/" target="_blank">digital marketing tips</a> and strategies that are helpful in the healthcare sector to approach and generate patients to help them.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Well, I understand how much difficulties you are facing in COVID19. So, read this article very carefully; these amazing tips will definitely work for you whether you are a doctor, a <a href="https://myhealthcoachs.blogspot.com/" target="_blank">health coach</a>, or running a hospital or a clinic.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<u>Tip number 1 is - Social Presence</u></h3>
<div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgutawdUBtgjPmlNwpHzdla9BKVT52dMLTGUqhgNxsRFi7aNGJdbA3Le7qu0krSL3rFX-E7c3EePxxFrX__eWui-CLigV4_f4ZIORqJ9p560DHZLyV-trvNfJ4qMjHMwJ8hEuySRq_StEs/s1600/apple-applications-apps-cell-phone-607812.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img alt="Social Presence - Digital Keshav" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgutawdUBtgjPmlNwpHzdla9BKVT52dMLTGUqhgNxsRFi7aNGJdbA3Le7qu0krSL3rFX-E7c3EePxxFrX__eWui-CLigV4_f4ZIORqJ9p560DHZLyV-trvNfJ4qMjHMwJ8hEuySRq_StEs/s320/apple-applications-apps-cell-phone-607812.jpg" title="Social Presence - Digital Keshav" width="320" /></a></div>
<u><br /></u></div>
</div>
<div>
<br />
<div style="text-align: justify;">
Social Presence is one of the biggest factors that you can engage directly with your audience through DMs or comments. You should increase your social presence to increase your customers on social media. So, start advertising your business on social media platforms like Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
</div>
<div>
<div style="text-align: justify;">
I personally recommend Facebook and Instagram platforms. These platforms help to build a loyal and trustworthy brand for your hospital and clinic. And you can get in touch with your audience.</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
To engage with your audience, you have to make video content, informative and awareness graphics, humour posts related to your industry. </div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
Remember that one thing, video content is always better than other content. So you should focus on video content and start to make informative videos like- How-tos, tips, precautions, preventives of a particular problem and make testimonial video content of your previous and existing customers.</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
All these sorts of videos can generate a good followers count and audience count for you.</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<h3 style="text-align: justify;">
<u>Tip number 2 is - ORM</u></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCulX3qJTWnKTzfQSreqKqWq3vhr4lENKO2VyzEUPr4zwpm83-bE0a80mZRtuKuOqGYHx0RGbGZS6qCPZzZB5NI6otwDdoGc4YMe29XCeE0MtQPPGPb5BcQrU27NG0Y1euRv9c14JhZbM/s1600/Posts.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img alt="ORM - Digital Keshav" border="0" data-original-height="1067" data-original-width="1600" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCulX3qJTWnKTzfQSreqKqWq3vhr4lENKO2VyzEUPr4zwpm83-bE0a80mZRtuKuOqGYHx0RGbGZS6qCPZzZB5NI6otwDdoGc4YMe29XCeE0MtQPPGPb5BcQrU27NG0Y1euRv9c14JhZbM/s320/Posts.jpg" title="ORM - Digital Keshav" width="320" /></a></div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
ORM is an acronym for online reputation management. I have seen doctors on platforms like Practo, Lybrate, etc. where they consult their patients directly and also get new customers. Till the time you are on such platforms, you will get new customers. But if you are so much dependent on these platforms, you cannot bring long-term results.</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
As per my suggestion, you should focus on the online reputation of your business. Simply, register your business on different platforms like Sulekha, Justdial, etc and ask your customers to put reviews on these platforms. This is the online reputation management of your business.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
ORM includes managing your business reputation on every online platform where you have created your online business presence.<br />
<br /></div>
</div>
<h3 style="text-align: justify;">
<u>Tip number 3 is - Local SEO</u></h3>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi89HAU09jUlvzovEpEVCQnHL5i98sgNyscqruhFJIISTKzLUnaLfOoKBN2hsCdfntXO4pblGDW9XmZSj9eGnw_gzHBwaQMKIG4nt6ZtdICSV05PmlgChQt5RK48z4wXnqiVK9mbmI3rNg/s1600/2219.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img alt="Local SEO - Digital Keshav" border="0" data-original-height="800" data-original-width="1600" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi89HAU09jUlvzovEpEVCQnHL5i98sgNyscqruhFJIISTKzLUnaLfOoKBN2hsCdfntXO4pblGDW9XmZSj9eGnw_gzHBwaQMKIG4nt6ZtdICSV05PmlgChQt5RK48z4wXnqiVK9mbmI3rNg/s320/2219.jpg" title="Local SEO - Digital Keshav" width="320" /></a><br />
<div style="text-align: justify;">
Local SEO is the best strategy to bring new customers and most important local customers for you. So, don't waste the time, add your business in Google My Business and start local SEO with location-based keywords for your business. If you don't know how to add your business on Google map listing, click the link below and get step by step process how to do this:</div>
</div>
<div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
"<a href="https://digitalkeshav.blogspot.com/2018/12/how-to-list-your-business-on-google-map.html" rel="nofollow" target="_blank">How To List Your Business On Google Map</a>"</div>
</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
You can hire an SEO professional for Local SEO of your business, it is a really helpful tip to increase your customers by Google listing of your physical address.</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
These are the 3 major digital marketing tips for healthcare businesses, majorly for doctors, health coaches and clinics or hospitals.</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
Hope you like this blog! Subscribe this blog and keep connected with Digital Keshav.<br />
<br />
<br /></div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com0India20.593684 78.96288-8.6041045000000018 37.654286 49.7914725 120.271474tag:blogger.com,1999:blog-3870361184533516757.post-51794376052867817392020-05-17T02:59:00.002-07:002020-08-30T05:58:45.436-07:00Top 9 Digital Marketing Agencies in Amritsar<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdofBJwsu5qBA2_p37x7qkwwOyLKtn2ONX738toehR3sn35GMF9ZvDpx79mNuHeeLVZfXSj1DZqfjDo3EssXV2AxoVEByaAo_cJ8efLjuNlU4htwT2wBUgxGD8XZ9qHYmtQ043DVxrsUo/s1600/BLOG+BANNER+2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="423" data-original-width="1000" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdofBJwsu5qBA2_p37x7qkwwOyLKtn2ONX738toehR3sn35GMF9ZvDpx79mNuHeeLVZfXSj1DZqfjDo3EssXV2AxoVEByaAo_cJ8efLjuNlU4htwT2wBUgxGD8XZ9qHYmtQ043DVxrsUo/s640/BLOG+BANNER+2.png" width="640" /></a></div>
<br />
<br />
Digital marketing is not a new concept now. I remember, there was a time when very few people were aware of this idea but now digital marketing has become an integral part of every business. Digital marketing has influenced our day-to-day life including work, shopping, and other habits. It is a fact that when demand rises, the supply also rises. This fact is applicable to all types of businesses. When the demand for digital marketing services increased, <b><a href="https://digitalmarketingservicesinamritsar.business.site/" target="_blank">digital marketing agencies</a></b> also started to grow at an excellent pace.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Now the sector of digital marketing service providers has grown tremendously. Being a digital marketing consultant, I have seen the transformation of digital marketing techniques and strategies. Online marketing has become important more than ever to grow your business. Expertise, authority and trustworthiness (EAT)are the needs to build your online business reputation.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Businesses have started to take the marketing process seriously and targeting all the digital platforms where they can find their audience. This has given rise to digital marketing professionals and agencies all over the world. However, being a digital marketing agency is a challenging job. Many companies could not survive and many are still trying to establish themselves. On the other hand, many companies have become successful in establishing their name as digital marketing agencies.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Till 2015, Digital marketing agencies in Amritsar were not very much. But now the talented professionals have started a lot of companies in Amritsar. Some of the agencies are not full-fledged digital marketing agencies but they are providing digital marketing and other IT services. I have prepared a list of top <a href="https://g.page/digitalkeshav1?gm" target="_blank">digital marketing agencies in Amritsar</a> that are recognized by their work and skilled professionals. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Although the list is not prepared in order, yet I have tried to curate the list with the best digital agencies in Amritsar. These companies are digitally active and providing services in the most effective ways. The list of best digital marketing agencies in Amritsar is below - </div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>1. DigiLink Solution</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
DigiLink Solution is a well-renowned name when it comes to the digital marketing companies in Amritsar. The company has evolved as a full-service digital agency and have been the primary choice for the marketing of many businesses in Punjab. The company focuses on its clients’ goals and provides solutions depending upon their clients’ requirements. Customer satisfaction is the primary key to them.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services – </b> SEO Services, Social Media Marketing, Digital Marketing, Google PPC, Content Writing, SEO Training.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Address – </b>#99, 1st Floor, Court Rd, opp. KTM Showroom, Amritsar, Punjab 143001</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Email –</b> info@digilinksolution.com</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Phone No –</b> +91-9569953625</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website – </b>www.digilinksolution.com</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>2. RankMeUp Services</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As a team, RankMeUp is a full-fledged SEO company that implements exquisite methods to rank their clients’ websites on the top of the search engine results page (SERPs). The company focuses on providing online quality services by implementing the white hat SEO techniques that help their clients to achieve the high ranking on SERPs.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services –</b> SEO, Content Writing</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Address – </b>4th floor, SCO 105, B - Block, Ranjit Avenue, Amritsar, Punjab 143001, India</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Email –</b> contact@rankmeup.in</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Phone No – </b>+91-9317676766</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website </b><b>–</b> www.rankmeup.in</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>3. SmartWays School of Digital Marketing</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As an IT company cum training centre, SSDM has emerged as one of the best digital marketing agencies in Amritsar. The company was founded in 2008 and is growing rapidly. SSDM has access to the latest tools and trends to offer ultimate training to every candidate and they offer online classes as well to the people who are not able to attend regular classes.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services –</b> Website Designing, SEO Services, PPC Services, Email Marketing, Digital Marketing, Affiliate Marketing, Various Marketing Courses(SEO, PPC, Email Marketing, Affiliate Marketing, Video Marketing Training)</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Address – </b> SCO-88 3rd Floor Distt Shopping Center, Ranjit Avenue, Amritsar</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Email –</b> info@smartwaysmarketing.com</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Phone No –</b> +91-9878730549</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website </b><b>–</b> www.ss-dm.com</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>4. Digital Keshav</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<a href="https://www.instagram.com/digitalkeshav1/">Digital Keshav</a> is a blogger cum digital marketing consultant in Amritsar who is helping businesses to grow by strategizing their marketing plans. The company has a bunch of professionals who provide desired solutions by understanding the clients’ requirements and offer customized solutions that increase customers’ engagement and ultimately give a boost to the clients’ revenue.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services –</b> Local SEO Services, SEO Services, PPC Management, Social Media Marketing, Content Writing Services, Graphic Designing Services, Logo Design, Video Marketing, ORM</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Address – </b> 1602, Hukam Chand Colony, Prince Ave Azad Rd, Chheharta, Amritsar, Punjab 143105, India</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Email –</b> digitalkeshav343@gmail.com</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Phone No –</b> +91-9501545852</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website –</b> digitalmarketingservicesinamritsar.business.site</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>5. Urban Tech Pro</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Urban Tech Pro is an IT company that focuses on creating and designing things that enhance the user experience. The company focuses on quality, creativity, abilities and good relations. This company offers multiple IT services with an aim to deliver quality services.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services –</b> Social Marketing, Content Creation, Web Development, App Development, Logo Designing, Graphic Designing</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Address – </b>8, Queens Road, Basement Safari bags, Adjoining Popular bakers, Punjab 143001, India</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Email –</b> info@urbantechpro.com</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Phone No – </b>+91-8907883000</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website </b><b>–</b> urbantechpro.com</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>6. Digikaps</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As an emerging digital marketing agency, Digikaps focuses on thoughts and strategies. The company believes in innovation, creativity, digitization, customized designing to help clients in the best possible way. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services –</b> Branding, Graphic Designing, SMM, ORM, Online ads, Events management, Web designing</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Address –</b> SCO-106, 7th floor, next to Old Passport Office, B - Block, Ranjit Avenue, Amritsar, Punjab 143001, India</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Email –</b> info@digikaps.com</div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
<b>Phone No –</b> +91-9888738738</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website –</b> digikaps.com</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>7. 4waydial Pvt. Ltd.</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
4waydial Pvt. Ltd. is a growing technology and marketing company that began the journey in 2013. The company provides desired outcomes by understanding the needs of their clients and turning their ideas into reality. The company provides top-notch IT services and end-to end solutions to its clients.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services –</b> Logo Designing, Web Designing, App Development, SEO, Graphic Designing, SMO, Google Ads, Video Marketing</div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
<b>Address – </b>Office No 2-3, 1st Floor, Kapoor Arcade, M.M. Malviya Road, Amritsar, Punjab, India.</div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
<b>Email –</b> info@4waydial.com</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Phone No –</b> +91-9888388439</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website – </b>4waydialplus.in</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>8. Maple Marketing Solutions</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Maple Marketing Solutions is a full service marketing company providing customized and analyzed solutions to complex problems related to digital marketing. They have adapted to the latest trends and technology to provide effective and efficient results to their customers. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services –</b> Email Marketing, Offline SEO, Social Media Marketing, Lead Generation and more.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Address – </b>C Block Ranjit Avenue Amritsar Punjab 143001</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Email –</b> Ankit@maplemarketingsolutions.com</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Phone No –</b> +91 9780799860</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website –</b> maplemarketingsolutions.com/</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>9. Market Groomers </b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Market Groomers offer creative solutions and create strategies by analyzing the business and choosing the best that is suitable for a particular brand. The company offers both online and offline marketing solutions to generate revenue for their clients.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Services –</b> Blog Writing, Digital Marketing, Content Marketing, Email Marketing, PPC and more.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Address – </b>SCF-53, First Floor, Kabir Park Market, Opp.G.N.D.U, Amritsar</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Email – </b>marketgroomers@gmail.com</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Phone No –</b> +91 9041209133</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Website –</b> marketgroomers.com</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
These are the <b>top 9 digital marketing agencies in Amritsar</b>. Have you worked in any of these digital agencies? Share your experience in the comments.</div>
<div style="text-align: justify;">
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/11612740421850416043noreply@blogger.com0Amritsar, Punjab, India31.6339793 74.872264231.5258238 74.7109027 31.7421348 75.0336257tag:blogger.com,1999:blog-3870361184533516757.post-1171094071612214082020-05-02T04:30:00.001-07:002020-05-08T02:06:41.636-07:00How Psychology helps to increase Sales in Marketing?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: left;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUwmzCFWPVCeEKlNoRSpkwGRbCfyC9gZYDLYzzuoqzRyjiqHuflYR26Gb5a6qdfxL5MyZxOrae8pWX6myeo3zAFNNC4n6wyplDuvm3RzXmmqI9SZGs3OEqRo4XQ0lt-UlP1TW1AgLEft4/s1600/blog+banner.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="423" data-original-width="1000" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUwmzCFWPVCeEKlNoRSpkwGRbCfyC9gZYDLYzzuoqzRyjiqHuflYR26Gb5a6qdfxL5MyZxOrae8pWX6myeo3zAFNNC4n6wyplDuvm3RzXmmqI9SZGs3OEqRo4XQ0lt-UlP1TW1AgLEft4/s640/blog+banner.png" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
Advertisers have covered a long way to leverage psychological strategies to make consumers understand their products. From television to social media platforms and from bus stops to multiplexes, people encounter nearly 5,000 advertisements every day.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Yes, you got it right! This is the number of advertising messages that people see in a day. Now you are perhaps thinking about the competition in the field of advertising. Yes, there is a huge competition in this field. The question is “How can you make people notice your advertisement?”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The answer lies in advertising strategies. Advertisers have examined that they can harness psychology and have gone a long way to find out what attracts people and how <a href="https://digitalkeshav.blogspot.com/2019/09/digital-marketing-tips-how-to-boost.html">they can make them buy</a> their products.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you are unaware of these factors, let me tell you how you can make people buy your products, through psychology.</div>
<div style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<b>Role of Psychology in Advertising</b></h2>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As a marketer, you may have expertise in marketing only, not in psychology. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You might be thinking that psychology and advertising are two different areas then how can they relate with each other?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Well, psychology and advertising are converging areas. I will tell you how.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Psychology refers to understanding human behaviour on a certain thing such as how they behave or react in a particular situation and why they behave so.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While advertising refers to influencing consumer behaviour to make purchase decisions. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
No matter what type of advertising you are doing, be it traditional or <a href="https://digitalkeshav.blogspot.com/2019/09/digital-marketing-trends-2020-things.html">digital advertising</a>, you should target thinking or feeling or both approaches in your advertisement.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before going for the psychology of advertising, understand how consumers process, understand and respond to the information.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>CPM vs HEM </b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
These are the two approaches or models to monitor consumer behaviour - the Consumer Processing Model and the Hedonic, Experiential Model.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4zu8Jp_cl0pg5PAw4qSGZsZKvxuZGMCQw9uLWS-TLFZo1T1ToRvvKxBclo8rndZRuaDUAtuQpEnAZ5oi5p7PCxzNdSDfliZ9GKTph45qaP-7Qnh1H6uIiAqWNWIXkLpJ-Xs4LDw8ZRm4/s1600/blog+img+2+copy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="316" data-original-width="626" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4zu8Jp_cl0pg5PAw4qSGZsZKvxuZGMCQw9uLWS-TLFZo1T1ToRvvKxBclo8rndZRuaDUAtuQpEnAZ5oi5p7PCxzNdSDfliZ9GKTph45qaP-7Qnh1H6uIiAqWNWIXkLpJ-Xs4LDw8ZRm4/s320/blog+img+2+copy.png" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br /></div>
<div style="text-align: justify;">
CPM helps in analysing the thinking process while HEM targets feelings. You will probably pick a model that is appropriate for your products and audience. Consider these models as the scales to measure the thinking ability and feelings of a consumer. You can choose any of the approaches in your advertising.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>1. Thinking</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In the thinking approach of advertisement, a consumer can use logic and the valid reasons to buy the products by evaluating the benefits and characteristics of the products. You can utilize the thinking approach in your advertisement only if</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I. You want to showcase the features, benefits and other information related to the product.</div>
<div style="text-align: justify;">
Ii. Your product is portrayed as a solution to a serious problem such as health-related products.</div>
<div style="text-align: justify;">
Iii. This approach lines up with your brand and target audience.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For example, when the operating system of your phone asks for an update to a new version, you receive a list of specific features, benefits and information related to the newer version. There is not any other fluff in that list. Similarly, the thinking approach or CPM approach works.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>2. Feeling</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The feeling or HEM approach uses emotions to analyse consumer behaviour. Feelings or emotions such as sadness, humour, fear, fantasy, fun etc, are the primary factors in feeling approaches to win new consumers.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As per the <a href="https://www.nielsen.com/content/dam/nielsenglobal/eu/docs/pdf/whats-next-emotions-give-a-lift-to-advertising-jan-2016.pdf">report of Neilson</a> in 2016, the advertisements that had an emotional approach got a 23% hike in their sales. You should utilize the feeling approach if</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I. Your advertising needs some type of emotion in it.</div>
<div style="text-align: justify;">
Ii. It matches your brand voice and target consumers.</div>
<div style="text-align: justify;">
Iii. You need to create a focus on a situation.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For instance, companies or big brands generally create specific advertisements when they celebrate the anniversaries of their brands. These sorts of ads don’t focus on any products but they celebrate it by giving some items to consumers in the form of gifts. It leverages the brand voice and consumers feel happy by getting gifts.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>Persuasion Techniques Using Emotion</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you are ready to target the feeling approach for your product advertisement, you should have the knowledge and understanding of the emotions to be used in the ad, that leaves a good impression on your target audience.<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<br /></div>
<div style="text-align: justify;">
I would like to share some of the emotions that advertisers use in their advertisements to attract consumers.<br />
<br /></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc8oI4V28YBgSAxCx4-4FXwqOtTqp4u0iprSgJeiUr_vgliMjcUQ3tpRhVvJqGsGhz_Adn-1oufOXAd3fKOeZ8W8BXTPezMovanKchTeDmJ1O4Cv45qu3FACt0vCOQj8MdQ4TloKGZh0I/s1600/blog+img+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="316" data-original-width="626" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc8oI4V28YBgSAxCx4-4FXwqOtTqp4u0iprSgJeiUr_vgliMjcUQ3tpRhVvJqGsGhz_Adn-1oufOXAd3fKOeZ8W8BXTPezMovanKchTeDmJ1O4Cv45qu3FACt0vCOQj8MdQ4TloKGZh0I/s320/blog+img+3.png" width="320" /></a></div>
<br /></div>
<h4 style="text-align: justify;">
<b>1. Humour</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Every brand nowadays is trying to be funny and make advertisements that are full of humour. For me, humour is how brands having ordinary products can make their consumers feel like their products are the best ones.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you utilize humour in your ads, it will become memorable for the people out there. Humour makes people remember your product and brand. Not only you will entertain people but also increase your brand awareness and visibility.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can engage your consumers and they will remember your brand and product through your ads.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The company that is embodying humour in marketing effectively is “Dollar Shave Club”.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>2. Fear</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Fear is an emotion that can create trouble for you if not used effectively. It is a tricky emotion that should be used wisely in an ad. In this approach, the advertisers use fear as the persuasion technique and show the problem-solving nature of the product to change consumer behaviour. </div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>3. Excitement</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The <a href="https://blog.hubspot.com/marketing/psychology-of-excitement">usage of excitement feeling</a> in the advertisement is suitable if you are launching something or offering something exciting to your audience. For example, your brand is offering discounts or a sale. This can lead consumers to make a purchase decision and buy your products.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>4. Sadness</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Sadness evokes empathy or compassion in a human. Making people sad can bring their attention to your products. It sounds unpleasant but it can be effective in creating awareness of social matters.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Different emotions persuade consumers in different ways. It is important to use the emotion that is suitable as per your brand, product and leads to your goal.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
Consumer Information Process</h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Consumer information process involves different steps that happen before the customers make the purchase decision. It is important to understand how the audience is processing the information you are offering.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Below are the important steps that occur prior to customer purchases.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRFqkzwtZALX5UHYvRvpT9YynSae-HKNwlh0dDFVpP8gGswKEzXIGllq10SKNpBRUlk3YaNukmdROZwlzfeCE_33MrtSnDERBEN9r9eQWe75GQs2FG-YSUOUGYjCHwvAl6u-FlimKsps4/s1600/blog+pic+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="800" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRFqkzwtZALX5UHYvRvpT9YynSae-HKNwlh0dDFVpP8gGswKEzXIGllq10SKNpBRUlk3YaNukmdROZwlzfeCE_33MrtSnDERBEN9r9eQWe75GQs2FG-YSUOUGYjCHwvAl6u-FlimKsps4/s320/blog+pic+4.png" width="320" /></a></div>
</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>1. Exposure</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The first thing that happens when people see your ad is the exposure to information.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This step is derived from the brand awareness concept. When a viewer is seeing your ad for the first time, he may not remember it. That is the reason you should add a repetitive factor so that your advertisement is visible and exposed to your audience.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The basic concept of exposure is to expose your product or brand in front of the viewers.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>2. Attention</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The next step in consumer information processing is getting attention from your viewers. After being exposed, the main target is to grab attention. Although you cannot control your viewers and there are fewer chances that they will see your ad but you have to lure attention from the individuals. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There are different methods of enhancing customer attention. For instance, you can use colour psychology principles to attract people. You can use motion or movement in your ad to capture the individuals’ attention. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When you grab a person’s attention, he/she will definitely like to know more about your products, brand and services.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>3. Comprehension</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Comprehension is the third and quite important step in consumer information processing. Consumers should be able to understand or comprehend what you are selling. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Because on the basis of the comprehension, consumers will make the purchase decision. So, ensure that your underlying message is comprehensible and is not over-shining your product. </div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>4. Agreement</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you are lucky enough to grab the attention of the consumers, proceed to the step of the agreement. Put a credible message that lines up with your consumers’ needs and the agreement will be done. To know more about it, you can <a href="https://www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/#bd40fea320c2">read this article</a>.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>5. Retention and Recovery</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Making your ad stand out in the competition is the primary target in this step. For this, consider the ad that you saw that was outstanding. Try to learn the reason why it was outstanding.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
After learning the reason, create an ad that helps your product to stand out in the crowd so that consumers don’t have to think about your competition on the purchase time.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can check out the work that your competitors are doing and ensure your ad is better from theirs.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>6. Decision</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In this step, consumers make decisions based on the previous steps. Consumers will make decisions by considering various factors such as competition, pricing, need, benefits, etc. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
To make the process easier, you can add a call to action to push your customer towards the purchase. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Remember the consumer evaluates multiple factors before buying any product. Ensure that you stay ahead from your competitors in those factors. Put yourself in the shoes of the consumers and try to understand their concerns.</div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>7. Action</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This is the last step in the consumer information process. It consists of the goal, that is, to make customers buy your product. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If your consumers are completing the goal that means your ads are working. You are providing the information according to your consumers’ needs.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
For any reasons, if your <a href="https://digitalkeshav.blogspot.com/2019/01/types-of-keywords-match-for-ppc-ads-and.html">ads are not working</a>, you need to focus and analyse the problems deeply.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
These are the steps that can help you understand your consumers’ behaviour. I have shared the basics with you and hopefully, you have understood it. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Utilizing psychology in your business advertising will be fruitful if done correctly. It will not only make people remember your brand but also help you to capture a high audience.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Work on it and see the magic yourself!</div>
<div style="text-align: justify;">
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/11612740421850416043noreply@blogger.com0tag:blogger.com,1999:blog-3870361184533516757.post-31277280291763379602020-04-20T03:54:00.001-07:002020-08-30T05:59:59.728-07:00How To Get Google Adsense Approval<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIm7DZhA6HmXr0-DaaWOx8k7LxvqzdyBrSmKWFNjtrcbtrwEncOwddgcwOFc6QZAqWPb8WTNQJ10J0vHGCdY2D4s5ZP9MoDvyzqGT_2j69XZsQ_pMb4Khyphenhyphen4LplYTzuNfID4ceuMR6oa-Y/s1600/HOW+TO+GET.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How to Get Google Adsense Approval" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIm7DZhA6HmXr0-DaaWOx8k7LxvqzdyBrSmKWFNjtrcbtrwEncOwddgcwOFc6QZAqWPb8WTNQJ10J0vHGCdY2D4s5ZP9MoDvyzqGT_2j69XZsQ_pMb4Khyphenhyphen4LplYTzuNfID4ceuMR6oa-Y/s1600/HOW+TO+GET.jpg" title="How to Get Google Adsense Approval" /></a></div>
<br />
<br />
As a blogger, I understand that no one will deny the way to make money online. Google Adsense is one of the best approaches that you can utilize to do so. You can monetize your website or blog with Adsense.<br />
<br />
All you need to do is to follow some rules and guidelines, in accordance with the <a href="https://support.google.com/adsense/answer/23921?hl=en" target="_blank">Google Adsense policies</a> and you can get the account approval easily.<br />
<br />
To make this procedure uncomplicated, I would like to share a few tips and tricks that can help you in getting <b>Google Adsense</b> approval.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc7q4W6Uyo0CGpxeLThwuB-RqwJJB68RjWAcriYLawcF_FohZRYwu71Xm9Biadm5uAKFnb7k7pSGvNpcNVOC5CedyDu2-lrOdoNolrcVVFEC7gmZsFAkixjGPIFmcHzL-HF7CcItyFgFA/s1600/portrait-attractive-brunette-female-30s-winning-lots-money-dollar-currency-using-her-smartphone-being-joyful-white_171337-1052.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How to Get Google Adsense Approval" border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc7q4W6Uyo0CGpxeLThwuB-RqwJJB68RjWAcriYLawcF_FohZRYwu71Xm9Biadm5uAKFnb7k7pSGvNpcNVOC5CedyDu2-lrOdoNolrcVVFEC7gmZsFAkixjGPIFmcHzL-HF7CcItyFgFA/s400/portrait-attractive-brunette-female-30s-winning-lots-money-dollar-currency-using-her-smartphone-being-joyful-white_171337-1052.jpg" title="How to Get Google Adsense Approval" width="400" /></a></div>
<br />
<br />
<h3 style="text-align: left;">
1. Creating Genuine Content</h3>
<div>
<br /></div>
Content is the primary key to reach the audience. Create high-quality content that is relevant, unique, valuable and engaging. Make sure there is no plagiarism on your website. Also, look for good content ideas that can generate traffic.<br />
<br />
<h3 style="text-align: left;">
2. Write Sufficient Content</h3>
<div>
<br /></div>
<div>
Blog count doesn’t matter in Adsense if you have quality, but the length of the blog can play a big role. Create unique and fresh content having 1000+ words. Don’t just focus on the length but also the quality. But if you have a new blog or website then ensure it has 15 to 20 posts published on it, before applying for a Google Adsense account. </div>
<div>
<br /></div>
<h3>
3. Create Necessary Pages</h3>
<div>
<br /></div>
<div>
<div>
In order to get an approval of Google Adsense, a website or blog should have some necessary pages. These pages are</div>
<div>
<ul style="text-align: left;">
<li>About us</li>
<li>Privacy Policy</li>
<li>Contact us</li>
</ul>
</div>
<div>
All these pages should have accurate information about your business. If your website or blog doesn’t have any of the pages, you will not get an approval of Google Adsense.</div>
<div>
<br /></div>
<div>
If you don’t have a privacy policy page, <a href="https://www.privacypolicygenerator.info/" target="_blank">you can generate it online</a> or you can copy it from other websites having a similar business.</div>
</div>
<div>
<br /></div>
<h3 style="text-align: left;">
4. Set SSL Certification on Blog</h3>
<div>
<br /></div>
<div>
<div>
Before applying for Google Adsense, set up an SSL certificate on your blog or website. SSL shows that your website is secure on the internet. </div>
<div>
<br /></div>
<div>
If you want a free SSL certificate, you can get it from the <a href="https://www.cloudflare.com/en-in/" target="_blank">Cloudflare</a>.</div>
</div>
<div>
<br /></div>
<h3 style="text-align: left;">
5. Add your website to Google Webmaster Tools</h3>
<div>
<br /></div>
<div>
<div>
Add your website (property) to Google webmaster tools such as on Google search console. </div>
<div>
<br /></div>
<div>
Ensure to submit and index all the pages and blogs on Google search console and check and analyze it for errors or penalties, randomly.</div>
</div>
<div>
<br /></div>
<h3 style="text-align: left;">
6. Create SEO Friendly Content</h3>
<div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNssseI4zIHRO48uwWThV8FLrrN2ac7LIsPbrSLHMc2BBPh0p104KSBJMbQuZVPVK2ufsVOktFwNM11s1MF6OgzYPXYOALMeh8c978O_B7sumT11Zbyj_KqmGFHigvCGuNEeyKh0AI2As/s1600/content-concept-laptop-screen_53876-13531.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNssseI4zIHRO48uwWThV8FLrrN2ac7LIsPbrSLHMc2BBPh0p104KSBJMbQuZVPVK2ufsVOktFwNM11s1MF6OgzYPXYOALMeh8c978O_B7sumT11Zbyj_KqmGFHigvCGuNEeyKh0AI2As/s200/content-concept-laptop-screen_53876-13531.jpg" width="200" /></a></div>
<div>
<br /></div>
<div>
<div>
Optimize your blog content by adding meta desc and title of the posts and also add specific tags for each post. This practice is not only good for Adsense approval but also, to rank on top of the search results.</div>
<div>
<br /></div>
<div>
Google cannot review thousands of websites manually for the Adsense process and may use the crawlers to check your blog. In this scenario, creating optimized content is beneficial for you.</div>
</div>
<h3 style="text-align: left;">
<br />7. Design User Friendly Blog</h3>
<div>
<br /></div>
<div>
<div>
<a href="https://digitalkeshav.blogspot.com/2018/11/5-things-to-make-user-friendly-website.html" target="_blank">Design a blog or website</a> that has a user friendly interface so that your users don’t find any difficulty in accessing information.</div>
<div>
<br /></div>
<div>
Make it responsive and professional to improve and enhance your user experience.</div>
</div>
<div>
<br /></div>
<h4 style="text-align: left;">
Apply for Google Adsense</h4>
<div>
<br /></div>
<div>
<div>
After maintaining your blog or website with all the above-specified rules, you can apply for the Google Adsense account.<br />
<br /></div>
<div>
<ul style="text-align: left;">
<li>Simply go to the signup page for the Google Adsense account and enter your website and contact details. </li>
<li>Enter accurate information such as the name, address and business information.</li>
</ul>
</div>
<div>
<br />
After completing the signup process, you will get an Adsense code. You need to put this code into your website or blog. It can take up to 14 days for approval.</div>
<div>
<br /></div>
<div>
After the Adsense approval, you will get an email like the below mentioned one.</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRtyl6AG7HXcUPSu5hDTJ60k0OJZ1HnH3312cqjr9UFzCfgn2fd0gW6LarOAg1-wauI02C9yRAvnof0ShwajhUC8nl7GsoOEcc0anDFOb1L1hPf4hLXa3zfhA-cjnVzG7i_-nh8Dnarqw/s1600/screenshot+of+Google+adsense+account+pproval.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRtyl6AG7HXcUPSu5hDTJ60k0OJZ1HnH3312cqjr9UFzCfgn2fd0gW6LarOAg1-wauI02C9yRAvnof0ShwajhUC8nl7GsoOEcc0anDFOb1L1hPf4hLXa3zfhA-cjnVzG7i_-nh8Dnarqw/s400/screenshot+of+Google+adsense+account+pproval.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Yes, this is my Adsense account approval mail. It was a moment for me that I get Google Adsense approval in a first attempt.</div>
<div>
<br /></div>
<div>
After the confirmation, you will start to see ads on your website or blog and can earn money from it. </div>
</div>
<div>
<br /></div>
<div>
If you have any question about Google Adsense approval, you may <a href="https://digitalkeshav.blogspot.com/p/contact.html" target="_blank">contact me</a> or dm me on <a href="https://www.instagram.com/digitalkeshav1/" target="_blank">Instagram</a>.</div>
<div>
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com3Amritsar, Punjab, India31.6339793 74.872264231.5258238 74.7109027 31.7421348 75.0336257tag:blogger.com,1999:blog-3870361184533516757.post-34659714205498331842020-04-08T03:27:00.001-07:002020-08-30T06:01:11.435-07:00The Complete Guide to YouTube Keyword Research and Planning<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJKkiWhZObUOe-HPpUBPue6q5U2ST4UIENYc-WoxNgxUbCKpCK9lI3lokiM3mBtzMV6ALRa7mm8K56GznU9vrkIBk71tZfluVKY5fxEXOFcr4ZEDFMPQRrSe-e7OiaIBibE7ACVIi94DI/s1600/WhatsApp+Image+2020-04-04+at+17.21.17.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="315" data-original-width="560" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJKkiWhZObUOe-HPpUBPue6q5U2ST4UIENYc-WoxNgxUbCKpCK9lI3lokiM3mBtzMV6ALRa7mm8K56GznU9vrkIBk71tZfluVKY5fxEXOFcr4ZEDFMPQRrSe-e7OiaIBibE7ACVIi94DI/s640/WhatsApp+Image+2020-04-04+at+17.21.17.jpeg" width="640" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When we create content, the first thing we do is to optimize it so that people can find our content, right? The same thing goes with YouTube. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
YouTube doesn’t need any introduction. As per the <a href="https://sparktoro.com/blog/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more/">reports from JumpShot</a>, YouTube is the second most used social media platform. Not just that, it is the world’s second biggest search engine after Google. <a href="https://www.androidauthority.com/youtube-stats-1016070/">5 billion</a> videos are watched daily and it covers almost a third part of the internet users, globally and if you are still not using video as a marketing tool, you are losing your business.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The numbers specified above clearly states that YouTube is a paradise of marketers. <a href="https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics">According to a study in 2018</a>, videos generate 1200% more shares than graphics and text. The reason is the human brain which is bewitched by the movement. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
When you consider these facts, one thing is comprehensible and that is YouTube is the right platform for the brands who are looking to create awareness and interact with their audience.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As I specified, YouTube is the second highest used search engine, creating an engaging and valuable video is not enough. You need to go for SEO. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Yes, you guessed it right! On YouTube, SEO plays a major role to increase your organic impressions, views, and subscribers just like on Google. To ensure that your videos reach your target audience, you need to do two important things - SEO of the video and the keyword research for the video.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
To rank your video on YouTube, you need to perform the following steps - </div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>1. Video Keyword Research</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Whenever we talk about SEO, be it a website or a video, keyword research is the primary step. YouTube keyword research lets you figure out what people are looking for and how you can serve them or in other terms, it helps you to understand the people’s search intent and what sort of videos you can create for them.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoIv9x01OIbwXy8NaKE6aaAXgxgXD04QnaD2tXZvRDFZRaLZMYNj1XBcwKQzG_W68bZZxe1pzhDhk4O3vUJesmzWfeq81SBlFen9CueJGnCO-EiJc6tjSW11NEP-7FqiHRrWVuilla8gw/s1600/xyge5him-YouTube-Video-Keyword-Research.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="402" data-original-width="907" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoIv9x01OIbwXy8NaKE6aaAXgxgXD04QnaD2tXZvRDFZRaLZMYNj1XBcwKQzG_W68bZZxe1pzhDhk4O3vUJesmzWfeq81SBlFen9CueJGnCO-EiJc6tjSW11NEP-7FqiHRrWVuilla8gw/s320/xyge5him-YouTube-Video-Keyword-Research.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
To initialize this, you can use any of the YouTube keyword research tools that I will cover in this blog. You should have a general idea of the keywords related to your business or service. Just put the general keyword and get the relevant keywords with the average traffic on them. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can perform the <a href="https://digitalkeshav.blogspot.com/2019/01/keywords-density-proximity-and.html">keyword research on YouTube</a> itself with the help of YouTube autocomplete. All you have to do is to type a keyword idea on YouTube and you will receive a list of suggested results in the dropdown. This will help you to generate keyword ideas.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can also perform competitive research. You can analyze your competitors’ videos or videos that are ranking on the top positions. Check out the keywords that have been used in the meta title and desc of the videos. After generating keyword ideas, you can use a YouTube keyword research tool to find the search volume of these keywords and can choose the other keywords that are relevant to your business. </div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>2. Create engaging and retaining videos</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You should create videos that can retain and engage users. Always remember, your goal should be to retain the audience because a video with a high retention rate is much preferred by YouTube than others. No matter your video has a great meta title and desc with good ranking, but if your video retention rate is low, you can face a drop in the ranking.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPbItKceAYg04-YQb4YAPrIEOvbC-2iO8G5Vx-8c6-CzD4ckKB4CBxQPF0xf9hxig4ksMDYrboL_btcf_cKjLD2w2932Q9IibBys733oW5Y5QSXLP3QlTCqrF0Wf_FF84A04JfRuZeDvo/s1600/xyc.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="207" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPbItKceAYg04-YQb4YAPrIEOvbC-2iO8G5Vx-8c6-CzD4ckKB4CBxQPF0xf9hxig4ksMDYrboL_btcf_cKjLD2w2932Q9IibBys733oW5Y5QSXLP3QlTCqrF0Wf_FF84A04JfRuZeDvo/s1600/xyc.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Always focus on creating content that is useful, encouraging and valuable to people who are watching it. This can help your videos to rank well because interesting and valuable videos will have high retention and engagement rates. YouTube analyzes the performance of a video through these rates.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Retention rate refers to how much time people are spending on your video and engagement rate refers to how people react to your videos. Engagement includes the likes, dislikes, views, comments, and subscribers count. You can increase these rates by creating quality video content.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>3. Appealing Video Title and Thumbnail works well</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Whenever searching for a video, you may have noticed that the videos on the top positions have appealing thumbnails and interesting and relevant titles. These types of videos attract the attention of the viewers. It not only increases their CTR (click-through rate) but also impacts on their ranking. Just like engagement and retention rates, CTR is also important in terms of ranking.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgMj763dnNocsescrE1vRgNQjRX_8Rgi22luXEVEEj2H-ZfjkDkaoGFgAoScB_7VmhPZeodaq9kiMT0WPtxbQhWLcSlycnoSFOzOEE3OZ93sL9n2rPqdXQ6la36j9GMMRfngv2R0Vqns/s1600/test.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="320" data-original-width="595" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUgMj763dnNocsescrE1vRgNQjRX_8Rgi22luXEVEEj2H-ZfjkDkaoGFgAoScB_7VmhPZeodaq9kiMT0WPtxbQhWLcSlycnoSFOzOEE3OZ93sL9n2rPqdXQ6la36j9GMMRfngv2R0Vqns/s320/test.png" width="320" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Suppose you have a video that is ranking well on YouTube but viewers are still not clicking it. Then what will be the problem here? The problem lies in the title or thumbnail of your video. It not only decreases your CTR but also the rank and YouTube is smart enough to understand these factors and it can demote your video. To avoid such things, use an appealing thumbnail and interesting and bold title that is relevant to your video. Always use your target keyword in the title of your video.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>4. Video optimization</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you have created user friendly video content, then video optimization is the most important step that can improve your video’s ranking. Nowadays, YouTube can put subtitles in your videos by transcribing your video content, automatically. Therefore, putting subtitles in your video can have an impact on ranking. You can <a href="https://digitalkeshav.blogspot.com/2018/12/how-to-optimize-keywords-for-search.html">use your targeted keywords</a> in the subtitles, a couple of times. Don’t try to stuff keywords in the video content; just put them in a natural way. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Not just the video content, you should optimize the video title and description with the targeted keywords. You can optimize your video’s meta title and desc by using the following guidelines</div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">Target your primary keyword in the title.</li>
<li style="text-align: justify;">Create a relevant description of 250 words or more.</li>
<li style="text-align: justify;">Add your primary keyword in the first 25 words of your video’s description.</li>
<li style="text-align: justify;">Don’t just focus on the length but also the relevancy and quality of the content.</li>
<li style="text-align: justify;">If possible, start the content with the primary keyword</li>
<li style="text-align: justify;">Use your 2-3 targeted keywords in the content 3-4 times.</li>
<li style="text-align: justify;">Add the relevant and target keywords in the meta tags section of the video</li>
</ul>
<br />
<div style="text-align: justify;">
Using these guidelines, you can optimize your video and serve the people with amazing content.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-zlbJweN8eaG-HceR-rcZ4-kMSyIA53cKwZiGy7-v690_I1ycDguv5Jpyrs4OUtZwqhyphenhyphenwVessdf0U2KZ1NcJrHeHDWdhNiSlHlZcuAUZ9b1yoArGS3JnIxsQsEruclbK4_ZLGHPZAEhw/s1600/hyu.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="178" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-zlbJweN8eaG-HceR-rcZ4-kMSyIA53cKwZiGy7-v690_I1ycDguv5Jpyrs4OUtZwqhyphenhyphenwVessdf0U2KZ1NcJrHeHDWdhNiSlHlZcuAUZ9b1yoArGS3JnIxsQsEruclbK4_ZLGHPZAEhw/s1600/hyu.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>5. Video Promotion</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Video promotion is one of the best ways to increase the views and likes on your videos. You can promote your videos on various platforms and channels such as other social media platforms like Facebook, LinkedIn, Instagram, etc. You can add your video to your website.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can promote your video on YouTube, itself or other video promotion websites. Remember, the aim is to generate the audience and engagement for your videos.</div>
<div style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<b>Best YouTube Keyword Researching Tools (Paid and Free)</b></h2>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As you know, SEO is all about keywords. Without proper keyword research, you cannot get anywhere. To get the relevant keywords for your video, you can use keyword researching tools. As I specified above, here I am sharing the list of some tools for YouTube keywords that include both paid and free tools. </div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>1. TubeBuddy</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<a href="https://www.tubebuddy.com/">TubeBuddy</a> is considered to be the easiest YouTube keyword research tool. It is a Chrome extension with free and premium versions. This extension displays a sidebar to the YouTube window where it shows the keywords insights. It provides information such as the competition, traffic volume, and the keyword score. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqtaNxTs8xWqprfVv-wtkyf46Fbd60G51FpbVLZth9En1BvZFFUukfOeJgjops5wme_zyUegPrhhVASOVs4Eh7z29BqAQ3D0ZZMZirRnGICVWSb4DOdiXHodPO4sgQ2ZNcw3JEWxvrrx4/s1600/tubebuddy-300x190_ee06ff2fbb4499065a766120486fb8e2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="190" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqtaNxTs8xWqprfVv-wtkyf46Fbd60G51FpbVLZth9En1BvZFFUukfOeJgjops5wme_zyUegPrhhVASOVs4Eh7z29BqAQ3D0ZZMZirRnGICVWSb4DOdiXHodPO4sgQ2ZNcw3JEWxvrrx4/s1600/tubebuddy-300x190_ee06ff2fbb4499065a766120486fb8e2.jpg" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The keyword score is calculated out of 100. It provides you the complete information related to a particular keyword such as the views on a keyword, searches per month, subscribers count, etc. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS1p1y1CKvQ0AzUcaKvPSGh4YuUBh3a1n7U4xl1vq11tzueRM34W-Y3EbA3KYKbtqj7ZgmefDHQr5lv2jE6KiY7qzlkl40rqwJddf5CyKdXJ_QePbHG_fAGSrroiNznydUW6I_ZlPOka8/s1600/keyword-stats.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="300" data-original-width="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS1p1y1CKvQ0AzUcaKvPSGh4YuUBh3a1n7U4xl1vq11tzueRM34W-Y3EbA3KYKbtqj7ZgmefDHQr5lv2jE6KiY7qzlkl40rqwJddf5CyKdXJ_QePbHG_fAGSrroiNznydUW6I_ZlPOka8/s1600/keyword-stats.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Not just that, you will be provided with a list of relevant and quality keywords that you can utilize in your video. This tool is effective for long-tail keywords that you can use to optimize your video.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9F5c9abuTYOkSwlBx3Zei1p2ctzo3yKZVnj3DHewHIYQ2pUZrzWGcSq6xqzpRPCiaGe6P0tkspUtmZuiJVDkd4_hNHgZiZYLqVS7HW7A_Hh_yZFVTQX2cj6cvVdr53qWQR1z3lmDD9GA/s1600/tubebuddy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="155" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9F5c9abuTYOkSwlBx3Zei1p2ctzo3yKZVnj3DHewHIYQ2pUZrzWGcSq6xqzpRPCiaGe6P0tkspUtmZuiJVDkd4_hNHgZiZYLqVS7HW7A_Hh_yZFVTQX2cj6cvVdr53qWQR1z3lmDD9GA/s1600/tubebuddy.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
It also serves as a rank tracker which can track your YouTube organic search ranking and your competitors’ ranking too. You can schedule the report download with TubeBuddy.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>2. vidIQ</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
vidIQ is similar to TubeBuddy in terms of functionalities but with some differences. <a href="https://vidiq.com/">vidIQ</a> is also a Chrome extension with a freemium version. It also displays a side tab in YouTube's user interface that includes the metrics about the keywords and the video. It provides information such as search volume, competition, tag suggestions from top videos, relevant queries, keyword score, the status of keywords, etc. </div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhks_f9f8w8hm6YqigofOEcYq3wfnAh84gxQqgIw5Sd16PLtZJt5OnGn7CF_NbB8yKd8DSO2vMWF6RICfAr_QAWkReWU_BkRXa1Pg7iHs6E6XmTGk1D-a7722y2KM94sXZ2aJXcnco5c5A/s1600/vidiq1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="225" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhks_f9f8w8hm6YqigofOEcYq3wfnAh84gxQqgIw5Sd16PLtZJt5OnGn7CF_NbB8yKd8DSO2vMWF6RICfAr_QAWkReWU_BkRXa1Pg7iHs6E6XmTGk1D-a7722y2KM94sXZ2aJXcnco5c5A/s1600/vidiq1.jpg" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
After installing this extension, you get the competition score and the tags of a video whenever you click a video. Not just that, when you upload a new video, this extension provides the relevant tags that are used by other people for similar videos.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjP2-F1A_SaYbl7SavTt-rQniscQdoUusg0K4q4KTDu8LMhXk3zSk88H0D6VdA42RZdvH0gpsg_l9RJ4UM4FEOiY4fbhyphenhyphenFgh0YyzKTvjwaPwBYFVqEUyX13gYYKqYN0iLPR0pOMBEXMTo/s1600/vidiq2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="90" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjP2-F1A_SaYbl7SavTt-rQniscQdoUusg0K4q4KTDu8LMhXk3zSk88H0D6VdA42RZdvH0gpsg_l9RJ4UM4FEOiY4fbhyphenhyphenFgh0YyzKTvjwaPwBYFVqEUyX13gYYKqYN0iLPR0pOMBEXMTo/s1600/vidiq2.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The main difference between the vidIQ and TubeBuddy is that when you check your competitor’s channel, you can find out the trending videos of them. </div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8uHUJoqYofp3ezL0IK0fN6JT2R8kNfd6ffFzDTQVAc4DNaiZYBvFqblZ6RR52JwHKPzlHLSPcaEmLnrQTrFMd-tYLzHIsnRqs4-aiEUR7kuOkf94h-yT2zIyPfVjW7_j-k5D14ZIQe4w/s1600/vidiq3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="113" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8uHUJoqYofp3ezL0IK0fN6JT2R8kNfd6ffFzDTQVAc4DNaiZYBvFqblZ6RR52JwHKPzlHLSPcaEmLnrQTrFMd-tYLzHIsnRqs4-aiEUR7kuOkf94h-yT2zIyPfVjW7_j-k5D14ZIQe4w/s1600/vidiq3.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This information helps in searching video content that is trending and you can use it to make your videos.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>3. Google Trends</b></h3>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe3hqRHxJaT8WYCFQXXSyo9kaHHF4MLyuiqLd215kyRKlPSlVUojfHXc8Ix9WpLoMSLGpchXR05pF0slsa12c7cjkmr_1VLbSj8CtuE1Y37_NoLwJaOCsqT4ebPkTwJM66pekfDxWRae8/s1600/got.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="209" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe3hqRHxJaT8WYCFQXXSyo9kaHHF4MLyuiqLd215kyRKlPSlVUojfHXc8Ix9WpLoMSLGpchXR05pF0slsa12c7cjkmr_1VLbSj8CtuE1Y37_NoLwJaOCsqT4ebPkTwJM66pekfDxWRae8/s1600/got.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google Trends is one of the free YouTube keyword research tools. As it is the property of Google, the results are quite accurate and reliable. It provides you a complete analysis of the keywords. You can check the YouTube keywords on Google Trends by simply changing the search settings to YouTube.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIs3qi9-CeqqvKZvGfNGeLXxY0LdRSSEn-P50VYExKTu-wvh1preMjgdpGBAOi09-mQ7f7kvojpvEVapI-7s98skRHjJrvOwgHT2su8DvpKPmwuYET2Qv9kLhy2NbHmeROZIxoQyCFoRI/s1600/gt.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="222" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIs3qi9-CeqqvKZvGfNGeLXxY0LdRSSEn-P50VYExKTu-wvh1preMjgdpGBAOi09-mQ7f7kvojpvEVapI-7s98skRHjJrvOwgHT2su8DvpKPmwuYET2Qv9kLhy2NbHmeROZIxoQyCFoRI/s1600/gt.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<a href="https://trends.google.com/trends">Google Trends</a> let you find and analyze keywords based on filters such as demographics, data range, etc. It provides you with complete information about user behavior and interests. You can check the suggestion and add relevant keywords to your video content.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>4. Morning Fame</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Morning Fame is a premium tool that has its own interface and platform. It is not an extension or add-on. This tool package starts from USD 10 per month depending upon the pricing strategy. </div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEOXlbdddyGeUTVz0ocMrrxmQT6V2BnlBFQgnL3q8cEbSQf_FAor1nAagbM5DoBGAWF5eIl3evCXpGGzsbyriQZycRW2mjg5AatYeOSjhj-ZuZPD6jHFfNyZiY1oBQYjNqnsUEHkUFslk/s1600/download.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="164" data-original-width="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEOXlbdddyGeUTVz0ocMrrxmQT6V2BnlBFQgnL3q8cEbSQf_FAor1nAagbM5DoBGAWF5eIl3evCXpGGzsbyriQZycRW2mjg5AatYeOSjhj-ZuZPD6jHFfNyZiY1oBQYjNqnsUEHkUFslk/s1600/download.jpg" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The pricing varies as per the duration (monthly or annually). You can perform keyword research in two ways</div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">Search by entering a general keyword or keyword idea</li>
<li style="text-align: justify;">Search by entering competitors’ video URL.</li>
</ul>
<br />
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitw94j2zCbHLITXLHKJc2C_hnogx_R5DZVbkIIIDUPz2-AgT_fYIvfOsa29qhxM17YmKHleN6J9zUhdgZp1FAR_zFcWNbEkwCGx_85IkH2LS7EA8WNrI155tSHRhoQtPMlf5FBRhanJwk/s1600/morning.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="190" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitw94j2zCbHLITXLHKJc2C_hnogx_R5DZVbkIIIDUPz2-AgT_fYIvfOsa29qhxM17YmKHleN6J9zUhdgZp1FAR_zFcWNbEkwCGx_85IkH2LS7EA8WNrI155tSHRhoQtPMlf5FBRhanJwk/s1600/morning.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before it, you have to choose a topic related to your business niche. It will extract the data and will show the relevant keywords. To get insights about a particular keyword, all you have to do is click on the keyword and it will show the information such as search volume, competition, etc. This tool offers a very unique feature that includes “good keyword choices for smaller channels” and “good keyword choices for larger channels”.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Similar to vidIQ, <a href="https://morningfa.me/">Morning Fame</a> provides you tag suggestions whenever you upload a new video. These suggestions are based on the trending videos, relevancy, and competitors.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>5. Ahrefs Keyword Explorer</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Ahrefs is known to many SEOs as it is an SEO analysis tool offering keyword research and auditing. You can explore and search YouTube keywords by setting the targeted platform to YouTube.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_1CznGfnjJA7P1jz4BiEyz9-Cdhq0YSJGfcej0s1kJqpJ_6IO-AAQR50ubXWkv_R-iapf-evO8O8urEprWV-UsmkGJMpJlrfwH7x3h4Zcbn31s-MIcQjWYD3xeuVFyHvoceMRTz9Zb5c/s1600/ahrefs.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="177" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_1CznGfnjJA7P1jz4BiEyz9-Cdhq0YSJGfcej0s1kJqpJ_6IO-AAQR50ubXWkv_R-iapf-evO8O8urEprWV-UsmkGJMpJlrfwH7x3h4Zcbn31s-MIcQjWYD3xeuVFyHvoceMRTz9Zb5c/s1600/ahrefs.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
You can get detailed information such as the local and global search volume, clicks, etc. You can export the list of related keywords provided by <a href="https://ahrefs.com/keywords-explorer">Ahrefs</a>, in .csv format. It allows you to add filters and categorize keywords such as </div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;">Phrase match keywords</li>
<li style="text-align: justify;">New keywords</li>
<li style="text-align: justify;">Queries</li>
<li style="text-align: justify;">Exact keywords</li>
<li style="text-align: justify;">All Keywords</li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPKEQkCyo1qjee51CaX7v3hP9KQJK1GRDe1z55GAtdvCwjfHej4Egs8X-27kQSp-INSEczHENdkrsbsWA_gy575m-W_RCHx-WPIG2pnxJdrCj6lyEBAJrbB__Qfu8GkMjtDPE6zDbUV6M/s1600/ahrefs2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="116" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPKEQkCyo1qjee51CaX7v3hP9KQJK1GRDe1z55GAtdvCwjfHej4Egs8X-27kQSp-INSEczHENdkrsbsWA_gy575m-W_RCHx-WPIG2pnxJdrCj6lyEBAJrbB__Qfu8GkMjtDPE6zDbUV6M/s1600/ahrefs2.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you have the list of keywords and want to check the SEO metrics, then you can discover SEO metrics of 10,000 keywords by uploading a file or simply pasting the keywords.</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrJVIKfsAJZXHzJPNl-ms_ebcP-LoYHRBiIGBhshGA_QruoDxtq1Hla2yPo16KTlsfahCYVETmgaTXTrWdU8cWHnT6E4xUofEJ5tKN0CNzFkbSpOz4jBBfm4puGuk9B2lG1IhpEL1819g/s1600/ahrefs+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="133" data-original-width="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrJVIKfsAJZXHzJPNl-ms_ebcP-LoYHRBiIGBhshGA_QruoDxtq1Hla2yPo16KTlsfahCYVETmgaTXTrWdU8cWHnT6E4xUofEJ5tKN0CNzFkbSpOz4jBBfm4puGuk9B2lG1IhpEL1819g/s1600/ahrefs+2.png" /></a></div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>Final thoughts on YouTube keyword research</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
To rank well on YouTube, you need to target the keywords that are relevant, have decent search volume and optimize your video content with the keywords. Quality content always plays a crucial role but content becomes searchable if it is properly optimized.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I hope the tools optimization techniques and tools specified in this blog post can add value to your YouTube videos and you can increase your viewers and likes. If you are looking for more information related to digital marketing, you can explore <a href="https://www.facebook.com/digitalkeshav1/" target="_blank">Digital Keshav</a>.</div>
</div>
Digital Keshavhttp://www.blogger.com/profile/11612740421850416043noreply@blogger.com0tag:blogger.com,1999:blog-3870361184533516757.post-72051562085466086992020-04-01T08:48:00.001-07:002020-04-02T00:03:28.453-07:00How Will India Be After Corona - Full Case Study About Indian Economy <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggxH_6_deRUA-gW6WXR9yFsaDXtcNzYYJzyrzzgwZT2bB-nG0XC1z8AhHLlJEMsPKQgdAKog1KYquhHKXkvu8mmRvYsxNwlMr7AzOUmt_ykF53iu0SAzvCHoZsHoEj5D92QI2Eer5F3yA/s1600/How+Will+India+Be+After+Corona.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How Will India Be After Corona - Full Case Study About Indian Economy " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggxH_6_deRUA-gW6WXR9yFsaDXtcNzYYJzyrzzgwZT2bB-nG0XC1z8AhHLlJEMsPKQgdAKog1KYquhHKXkvu8mmRvYsxNwlMr7AzOUmt_ykF53iu0SAzvCHoZsHoEj5D92QI2Eer5F3yA/s1600/How+Will+India+Be+After+Corona.jpg" title="How Will India Be After Corona - Full Case Study About Indian Economy " /></a></div>
<br />
When will this struggle of coronavirus end and how the Indian economy will be after that? And what is going to be next?<br />
<br />
Will the recession grow or not?<br />
<br />
Hey, this is <a href="https://digitalkeshav.blogspot.com/" target="_blank">Digital Keshav</a>, In this article, I would like to share a full case study about the recession of India's economy after coronavirus and which businesses will grow or become down. This is my favorite subject, and here I share with you, the right information after good research.<br />
<br />
As you all know, the recession had already arrived in our country. In December 2019 report, <a href="https://www.thehindu.com/business/Economy/indias-gdp-growth-slows-to-5-in-april-june/article29301252.ece" target="_blank">GDP growth was down to 6-year low in Q1</a> of 2019-20 financial year. The GDP growth is measured by comparing the data of the economic curves. So before having knowledge about the businesses' growth, you have to know about the types of economic curves.<br />
<br />
There are 3 types of economic curves:<br />
<br />
<b>1. V-Curve</b><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioBsxxDg53VQOlZMVFSMNCdiw6W9q9GDFkTKakgneo33nepWfHY_ZsXgPy6QI_qktkF0fNZl4XEnggfr55d2prISrh_28clq4HM5SRtVU8kJbRhwhLDWXQDONjqZjDFa5cuK4SHIY4He4/s1600/v+curve.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="V CURVE - INDIAN ECONOMY" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioBsxxDg53VQOlZMVFSMNCdiw6W9q9GDFkTKakgneo33nepWfHY_ZsXgPy6QI_qktkF0fNZl4XEnggfr55d2prISrh_28clq4HM5SRtVU8kJbRhwhLDWXQDONjqZjDFa5cuK4SHIY4He4/s200/v+curve.png" title="V CURVE - INDIAN ECONOMY" width="192" /></a></div>
<div>
<br /></div>
When the market and the whole industry is down, the economy goes down. In such a scenario, when the market and industry suddenly start to rise and grow, then it impacts the economy and it is known as the V-curve. It can be defined as the bounce-back of the economy of any country. V-curve is a rebound of an economy in a strong way that easily grow up its economy.<br />
<br />
Coronavirus is sure to end after stage 5. As China is rebounding, all countries will have to rebound in the same way.<br />
<br />
<br />
<b>2. U-Curve</b><br />
<div style="text-align: right;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj26LC_qmcaU3KUeZ5kOmz_7Y9c4nwv4nvrndzU0wytlyv48qkpjynwZo8iwOFWL8tNcPjaPLgOYHgevACwrv4W-IwhJ_70GZfKy5NXaceRlf6Dxiu0UOXoZFzoZvXHwHLmGugYIu2Z9S4/s1600/u+curve.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="U CURVE - INDIAN ECONOMY" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj26LC_qmcaU3KUeZ5kOmz_7Y9c4nwv4nvrndzU0wytlyv48qkpjynwZo8iwOFWL8tNcPjaPLgOYHgevACwrv4W-IwhJ_70GZfKy5NXaceRlf6Dxiu0UOXoZFzoZvXHwHLmGugYIu2Z9S4/s200/u+curve.png" title="U CURVE - INDIAN ECONOMY" width="152" /></a></div>
<b><br /></b>
U curve means when the economy goes down for a while, and over time it has been down and down and down.<br />
<br />
Sentiments of the market are not supporting and then after a while, it slowly rises back and suddenly gets up rapidly. This is known to be the U-curve of the economy. At this stage, the economy takes a very long time to rise or bounce back from the previous entanglements.<br />
<br />
Multiple industries in India will take time to get back, which can lead our economy in u-curve.<br />
<div>
<br /></div>
<div>
<br /></div>
<div>
<b>3. L- Curve</b><br />
<b><br /></b></div>
<div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY2dE89cv9neXjz41BNhUOUSWQ-CGVZB3A9xaRBNdKCjIMRey8EKRxlsT7Hn2LqPAr5JdUl6lqS9xMqUhgMekc935lgzWoP0OyFnsAPCXZSTxPLA2CikVC1jRb2eIDry67kLXrozhJ-jE/s1600/l+curve.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="L CURVE - INDIAN ECONOMY" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY2dE89cv9neXjz41BNhUOUSWQ-CGVZB3A9xaRBNdKCjIMRey8EKRxlsT7Hn2LqPAr5JdUl6lqS9xMqUhgMekc935lgzWoP0OyFnsAPCXZSTxPLA2CikVC1jRb2eIDry67kLXrozhJ-jE/s200/l+curve.png" title="L CURVE - INDIAN ECONOMY" width="165" /></a>In addition to v-shaped and u shaped economies, there is an L Shaped economy which is the alarming one. In this, the economy goes down and down and remains down. It is referred to as an L- shaped economy because the economy never goes up.<br />
<br />
It took a long time for the industries and marketplace to come back. The economy is felt like kiln sat down. This situation may happen to those countries who are not able to fight against coronavirus.<br />
<br />
According to <a href="https://economictimes.indiatimes.com/news/economy/indicators/coronavirus-to-impact-indias-economic-growth-severely-db/articleshow/74825429.cms?from=mdr" target="_blank">Dun & Bradstreet's latest Economy Forecast</a>, the GDP growth of India is expected to moderate further from our earlier estimate of 5 percent for FY20.<br />
<br />
In such a situation, you can categorize the businesses into three types. One will be the winner, the second will be the loser and the third one will be in-betweener.</div>
<div>
<br />
<div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
</div>
</div>
<h3 style="text-align: left;">
Winner Industries in this Pandemic</h3>
<div>
<div>
<br />
Let's understand this. Who is going to win?</div>
</div>
<div>
<br /></div>
<div>
1.<b> E-Commerce Market Places: </b><br />
<br />
Yes, the e-commerce market place is about to be the winner. Due to this pandemic situation, Amazon has seen big portability and the businesses of e-commerce and Market Place has grown. At this moment, <a href="https://techcrunch.com/2020/03/16/amazon-is-looking-to-hire-100000-employees-to-keep-up-with-demand/">Amazon is looking to hire</a> 100,000 employees to keep up with the demand in the phase of coronavirus.<br />
<br />
A Chinese company called JD.COM, which is popular for their unmanned vehicle and unmanned Shop. Unmanned means where there is no man required. Their Unmanned warehouses are already based on technology. But they added a lot in their unmanned vehicles during this pandemic. They started offering their services by drone. They have given a lot of services in <b>Wuhan </b>by their unmanned vehicle.</div>
<div>
<div>
<br /></div>
<div>
2. <b>Entertainment, Streaming & Gaming:</b><br />
<br />
The pandemic has affected the entertainment and gaming industry positively. All these businesses have grown and consumers are utilizing their services/products more than before. These all are winners, for instance, Netflix, Amazon Prime Video, Disney, etc. </div>
<div>
<br /></div>
<div>
3.<b> Logistics & Delivery</b>:<br />
<br />
Besides the above, logistics and delivery businesses have also been in the rising stage. Ali Baba had his own ARM, which made 5 million transactions in China. It means they did 5 million delivery in a short span of time.</div>
<div>
<br /></div>
<div>
4. <b>Video Conferencing:</b><br />
<br />
Now, because all offices were closed due to this pandemic, Video conferencing grew very fast and is still growing. Webex, Skype, and Zoom are the platforms for conferences of people, digitally. People have stopped visiting hotels; conference halls and offices are shut down. People are working from home. This is a big reason that companies like Webex, Skype, and Zoom are able to grow their business.</div>
<div>
<br /></div>
<div>
5. <b>Non-Cyclical Business:</b><br />
<br />
Apart from this, those businesses are also growing that are in the part of the non-cyclical business. Non-cyclical means that there is no cycle when and how it will rise; It will grow on its own.<br />
<br />
In other words, businesses in consumer essentials will always grow. Some of the basic non-cyclic business are:<br />
<br />
<ul style="text-align: left;">
<li>Toothpaste</li>
<li>Soap</li>
<li>Shampoo</li>
<li>Grocery</li>
<li>Cosmetics</li>
<li>Alcohol</li>
</ul>
<br />
These all are a non-cyclical business or consumer essential business.</div>
<div>
<br /></div>
<div>
6. <b>Pharmaceutical Business:</b><br />
<br />
The demand for medicine is always in-elastic in any economy. Elastic means flexible and it always increases and decreases. But the pharmaceutical industry stays in-elastic in any country, for example, insulin. The customer with diabetes will always take it. Whether a recession occurs or not, but it will not impact on this business.</div>
<div>
<br /></div>
</div>
<div>
<h3 style="text-align: left;">
Loser Industries in this Pandemic</h3>
</div>
<div>
<br />
At the same time, there are many losers in Corona's time. Businesses who are in a complete loss, are shutting down their services for a while.<br />
<br />
Many of the businesses are shutting down their services to cope up with the current situation. Here I am sharing the list of businesses that are facing major losses due to coronavirus.</div>
<div>
<div>
<br /></div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYxbzQclYqd5MMQ9a0lzywiq6hJXvdjXKrrD-h21_YnwMLibES7HaxDQrxjenvAjiDU5amrGHqwQATSmDuIks2EXOEQ9SnWZzQViUfEJ1p3TkfbKZApGrsTh7bX-q0emh3xBnqpjRdcus/s1600/LOSER+INDUSTRIES+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Loser Industries in Coronavirus" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYxbzQclYqd5MMQ9a0lzywiq6hJXvdjXKrrD-h21_YnwMLibES7HaxDQrxjenvAjiDU5amrGHqwQATSmDuIks2EXOEQ9SnWZzQViUfEJ1p3TkfbKZApGrsTh7bX-q0emh3xBnqpjRdcus/s1600/LOSER+INDUSTRIES+%25281%2529.jpg" title="Loser Industries in Coronavirus" /></a></div>
<br /></div>
</div>
<div>
<h3 style="text-align: left;">
In-Betweener Industries</h3>
</div>
<div>
<br />
In this pandemic, some in-betweeners are growing moderately such as banking, health care, education, and manufacturing sectors. These are all in-betweeners. They will either rise or fall.<br />
<br />
Let us understand the situation of in-betweeners. Before this, you should understand and know about the post-crisis. After the coronavirus eradication, the question that will arise is "<b>Can you be the part of faster adoption of new technology & new process?</b>".<br />
<br />
Are you able to adopt the new technology and new process for your business? The answers depend on how fast you can grow your business or you will struggle in an existing way.<br />
<br />
<b>Now, take a look at the second part:</b><br />
<br />
<h4 style="text-align: left;">
How will be the economy of India after eradication?</h4>
<h4 style="text-align: left;">
<span style="font-weight: 400;"><br /></span></h4>
<h4 style="text-align: left;">
<span style="font-weight: 400;">Basically, the economy always depends on consumption. Consumption has fallen and it will continue to fall. </span></h4>
<h4 style="text-align: left;">
<span style="font-weight: 400;"><br /></span></h4>
<h4 style="text-align: left;">
<span style="font-weight: 400;">Well, as per my research, India should take the </span>long-term geopolitical advantage<span style="font-weight: 400;">. Like, In America, elections are on the way, And if Trump again wins this election, then India can take long-term geopolitical advantage from this.</span></h4>
<h4 style="text-align: left;">
<span style="font-weight: 400;"><br /></span></h4>
<h4 style="text-align: left;">
<span style="font-weight: 400;">As we know, <a href="https://www.washingtonpost.com/nation/2020/03/20/coronavirus-trump-chinese-virus/" target="_blank">Trump has always referred coronavirus to the Chinese virus</a>, due to its origin from China. Not just that, America is giving different statements against China and there is a blame game going between both countries. It can be profitable for developing countries like India in terms of business.</span></h4>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir15N92peUzGtSl8yE3zHA-livh3Vl9_tXpmqkm7ZhbDIFASZ-MMHpo6fqoCOkEKXxwtU0j_fDBFcd6MzIOZfRInYy0roO-uFDzqN77TKaYb_scQuZsGa-7guQS8s3fG3S3FYdVxx0drQ/s1600/trump+trade+war.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Trump Announcement for Businesses" border="0" data-original-height="439" data-original-width="1134" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir15N92peUzGtSl8yE3zHA-livh3Vl9_tXpmqkm7ZhbDIFASZ-MMHpo6fqoCOkEKXxwtU0j_fDBFcd6MzIOZfRInYy0roO-uFDzqN77TKaYb_scQuZsGa-7guQS8s3fG3S3FYdVxx0drQ/s400/trump+trade+war.png" title="Trump Announcement for Businesses" width="400" /></a></div>
<br />
<div>
In the current scenario, the geographical and political relations of these two countries are deteriorating. If Trump again rules America, then there is a probability that <a href="https://www.washingtonpost.com/business/economy/trumps-trade-deal-with-china-wont-give-many-us-companies-relief-as-most-tariffs-will-remain/2020/01/14/8c3a46b6-362e-11ea-bb7b-265f4554af6d_story.html">American companies might not take services from China</a>. Then India will have a long term opportunity. This is the geopolitical advantage that a country may take in such a situation.<br />
<br />
India should also focus on the reduction of the expenses in this Pandemic. Every year, the income tax rebate is given which is always more than the previous year. India will face a reduction in the income from income tax will reduce in 2020. Chances will more be reduced in 2020. Many businesses are drowning right now. Due to more expenditure in this pandemic, the economy will go through a terrible change.<br />
<br />
I do not understand what should I name this <b>huge economic recession</b> that is going to come. As far as I have studied about it, the only way to save the economy is high consumption.</div>
<div>
<br /></div>
<h4 style="text-align: left;">
Consumption | Consumption | Consumption</h4>
<div>
<div>
<br /></div>
<div>
Let's understand the meaning of consumption. The consumption comes from personal disposable income. The more the consumption, the more people spend the money, only then the economy goes on. If you want to know more information about personal disposable income, you can read this article: "<a href="https://www.patriotsoftware.com/blog/accounting/what-is-disposable-personal-income/">Disposable Personal Income | Definition, Calculation, & Example</a>"<br />
<br />
Whenever this type of tragedy comes, people always save their money due to which personal disposable income does not increase and the economic growth rate is reduced.</div>
</div>
<div>
<br /></div>
<h4 style="text-align: left;">
Areas of Improvement</h4>
<h4 style="text-align: left;">
<ul style="text-align: left;">
<li><span style="font-weight: normal;">Export</span></li>
<li><span style="font-weight: normal;">Foreign Investment</span></li>
<li><span style="font-weight: normal;">Consumption</span></li>
</ul>
</h4>
<h4 style="text-align: left;">
<span style="font-weight: normal;">India needs to improve in the above three sectors to minimize their expense and maximize the liquidity in the marketplace. </span></h4>
<h4 style="text-align: left;">
<span style="font-weight: normal;"><br /></span></h4>
<h4 style="text-align: left;">
<span style="font-weight: normal;">These three areas will play a major role to grow the economy. Always remember: plan for the best and prepare for the worst.</span></h4>
</div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com2tag:blogger.com,1999:blog-3870361184533516757.post-90236089721974573322020-03-11T11:01:00.000-07:002020-03-12T09:15:08.075-07:00How Coronavirus Has Affected The Marketing Industry<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7XlSj1Ooo0UrTRhcWJvZm1byGU3BnWFYIPS_56fYbGjCo6Ul1sQJIT07bsiASUHcNsyxIA_yN8bJVuPli_5OC-irVzeyTa2vX5A-Ue6Wfvs4NWPljBtNchKPpEhWMK31iXdXrhf28BIk/s1600/HOW+CORONAVIRUS+HAS+AFFECTED+THE+MARKETING+INDUSTRY.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How Coronavirus has affected the Marketing Industry" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7XlSj1Ooo0UrTRhcWJvZm1byGU3BnWFYIPS_56fYbGjCo6Ul1sQJIT07bsiASUHcNsyxIA_yN8bJVuPli_5OC-irVzeyTa2vX5A-Ue6Wfvs4NWPljBtNchKPpEhWMK31iXdXrhf28BIk/s1600/HOW+CORONAVIRUS+HAS+AFFECTED+THE+MARKETING+INDUSTRY.jpg" title="How Coronavirus has affected the Marketing Industry" /></a></div>
<br />
The most breaking news of 2020 is the development of coronavirus. It is also known as COVID-19, which has impacted more than 80 countries worldwide. <a href="https://www.who.int/" target="_blank">WHO </a>announced the coronavirus is an epidemic. In this article, I'll share how marketing industry has been affected by the epidemic named coronavirus.<br />
<br />
<h3 style="text-align: left;">
The outpouring of e-commerce</h3>
<br />
In South Korea, the supermarket chain, Lotte, is taking full advantage and seeing an increase in their online sales and transactions by consumers. Despite reporting an 11% drop in offline sales during the first week of January, their online sales reported a 51.4% surge between 27th January and 3rd February 2020. Such an increase in online sales gives a clear indication of how the buying behavior of consumers is shifting away from physical stores to e-commerce platforms.<br />
<br />
Major retailers like Starbucks, Uniqlo, Nike, and Apple have temporarily shuttered their stores in some parts of China, while small and medium-sized retailers are being hit particularly hard as foot traffic dwindles. It may happen in the U.S. in areas that have been particularly negatively affected by the coronavirus. The harmful coronavirus is damaging the logistics businesses as its outbreak creates serious supply chain issues. Therefore companies like Apple and Microsoft warning of supply chain problems and limiting the number of goods that can be purchased by online buyers.<br />
<br />
<h4 style="text-align: left;">
…particularly Online Grocery…</h4>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv5hEk4HcVbs3Ovs6wTsoQHt8P9rpfnqvmo5XRxwzrLUrZuHfay3LhOMdLtgtMWTgYpWLZkJe-XxLK5_ivjxWOanNZuaFWSNo7hw38rM2klATQW3JieIyQUxm9JtyXq1wwPUcvYt2n63I/s1600/Citizens_of_Wuhan_lining_up_outside_of_a_drug_store_to_buy_masks_during_the_Wuhan_coronavirus_outbreak.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv5hEk4HcVbs3Ovs6wTsoQHt8P9rpfnqvmo5XRxwzrLUrZuHfay3LhOMdLtgtMWTgYpWLZkJe-XxLK5_ivjxWOanNZuaFWSNo7hw38rM2klATQW3JieIyQUxm9JtyXq1wwPUcvYt2n63I/s320/Citizens_of_Wuhan_lining_up_outside_of_a_drug_store_to_buy_masks_during_the_Wuhan_coronavirus_outbreak.jpg" width="320" /></a><br />
Housebound customers in China are turning to online groceries for their daily food supply. Chinese online retailer JD.com reported that its online grocery sales grew up to 215% year over year to 15,000 tons during a 10-day period between late January and early February. McDonald’s says on its website that they are implemented contactless pickup and delivery of Big Macs, fries and other menu items across China as the outbreak has unfolded. Now, Customers order remotely – on mobile phones or by computers in-store and employees seal the meals in bags and put them in a special spot for pickup without human contact.<br />
<br />
<h3 style="text-align: left;">
Keep an eye out for trends </h3>
<br />
The virus may also accelerate a trend that was happening anyway, coronavirus impacts the trending. Now, Executive meetings and virtual events over hangouts will increase. Understanding and analyzing the current trends of customers' behavior allows for companies to focus on targeted content, increasing the reach to the customers, which in return increases their online sales. With most of the world using Google as the desired search results platform for their query, companies should pay close attention to the specific keywords that are currently “trending” and push the content that utilizes the keywords. The most trending search is all about coronavirus, impacts, causes, treatment, etc. For beginners, outsourcing such practices to <a href="https://digitalkeshav.blogspot.com/2019/07/top-5-question-to-ask-before-hire-any.html" target="_blank">digital marketing agencies</a> will help them gain further insights and help leverage expert knowledge.<br />
<br />
<h3 style="text-align: left;">
Data cultivation of new age</h3>
<br />
With the increase of online shopping, e-commerce companies should make full use of this opportunity of gathering large numbers of customer data, and analyze behavior and preferences, to provide a more personalized experience for online shoppers. All the Companies should leverage upon gathering large data to make better strategic decisions, along with improving the control of operational processes. In return, it would allow e-commerce businesses to provide more personalized customer experience and push out promotional content to customers with better targeting.<br />
<br />
<h4 style="text-align: left;">
Ready to go on digital?</h4>
<br />
In this current epidemic, the companies should serve as a wake-up call that has not yet invested in digital technologies nor have online platforms for consumers to access. It is crucial for companies to start their journey from offline to <a href="https://digitalkeshav.blogspot.com/" target="_blank">online marketing</a> to be better prepared to deal with any scenarios.<br />
<br /></div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com2tag:blogger.com,1999:blog-3870361184533516757.post-20590884928205280472020-02-24T08:27:00.003-08:002020-08-30T06:02:05.462-07:00What are the Career Options in Digital Marketing?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMS7gSwhELrRaEkP23WQCxfEhbz64gBvVgMUtH5jNogLoQ4wZyfcGpQIwt2DZ2Qe0cqi0VZUlGGhpw2Pqzl2UypuGxoHMgqgH4DJwM6TUg0gwD1RSOTzsE_fbJue1x8AHC4PVo4Fnst_M/s1600/What+are+the+Career+Options+in+Digital+Marketing_.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="What are the Career Options in Digital Marketing? - Digital Keshav" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMS7gSwhELrRaEkP23WQCxfEhbz64gBvVgMUtH5jNogLoQ4wZyfcGpQIwt2DZ2Qe0cqi0VZUlGGhpw2Pqzl2UypuGxoHMgqgH4DJwM6TUg0gwD1RSOTzsE_fbJue1x8AHC4PVo4Fnst_M/s1600/What+are+the+Career+Options+in+Digital+Marketing_.jpg" title="What are the Career Options in Digital Marketing? - Digital Keshav" /></a></div>
<br />
<br />
With the world becoming digitized, digital marketing is outweighing traditional marketing and is booming around the world. Businesses are adopting digital activities to increase their customer base. Due to its popularity, the job industry is thriving and digital marketing skills are coveted. There are plenty of career options available, for the people, who are considering digital marketing as a career.<br />
<br />
Companies are striving for new customers and retaining older ones. To do so, they need the help of digital marketers. Digital marketing encompasses multiple roles and career options. There is sufficient room for job opportunities based on the skillset a person has. As per the 2018 Marketing Hiring Trends, 69% of the companies planned to hire marketers more than ever and 60% of marketing hires were in the digital field. These stats are enough to show the demand for <b><a href="https://digitalkeshav.blogspot.com/" target="_blank">digital marketers</a></b> in the global market.<br />
<br />
<h2 style="text-align: left;">
What are the different Roles in Digital Marketing?</h2>
<br />
The <b>digital marketing field</b> is immense where you can find several roles for yourself. It’s a versatile field where you can find plenty of jobs out there. Numerous companies are looking to hire skilled, talented, qualified and energetic digital marketers. Here is a list of some digital marketing areas where you can pursue your career-<br />
<br />
<ol style="text-align: left;">
<li>Search Engine Optimization (SEO)</li>
<li>Search Engine Marketing (SEM)</li>
<li>Social Media Marketing (SMM)</li>
<li>Email Marketing</li>
<li>Mobile Marketing</li>
<li>E-commerce Marketing</li>
<li>Video Marketing</li>
<li>Content Marketing</li>
</ol>
<br />
<h3 style="text-align: left;">
1. SEO as a Career</h3>
<br />
SEO is a prominent factor in digital marketing and has emerged as one of the most demanding skills for business. Almost every business is investing in SEO to get top positions. <b><a href="https://digitalkeshav.blogspot.com/" target="_blank">SEO professionals</a></b> are responsible for generating user traffic and leads and focuses on the effective strategies that can bring traffic on websites. They market the services and products a business is selling through some strategies and techniques.<br />
<br />
<h4 style="text-align: left;">
Why Choose SEO as a Career?</h4>
<br />
SEO is a discipline where marketers need to ensure that websites rank well on search engines. But why choose SEO as a career option? The reasons are quite genuine.<br />
<br />
<ol style="text-align: left;">
<li>SEO is the need of every business and it is never going to obsolete.</li>
<li>SEO professionals are in demand due to the competition in the online marketplace.</li>
<li>Brands are paying well to the SEO experts. </li>
<li>It is a <b>flexible job </b>in which you don’t need to join a company or organization. You can work as a freelancer.</li>
</ol>
<br />
<b><a href="https://www.searchenginejournal.com/microsoft-lists-seo-as-the-most-important-hard-skill-for-marketers/346258/" rel="nofollow" target="_blank">According to a recent report</a></b>, Microsoft listed SEO as the most important hard skill for marketers in 2020. This skill is never going to fade away. Pursuing your career as an SEO is beneficial.<br />
<br />
<h3 style="text-align: left;">
2. SEM as a career</h3>
<br />
Search Engine Marketing involves the practices to market the product and services on search engines through a business website. Search Engine Marketing is also considered as paid marketing. SEM is the best way to generate traffic, clicks and leads for a business website. If a business is looking for the results from the first day, they can use search engine marketing methods like <b>Google Ads</b> and Pay-Per-Click (PPC).<br />
<br />
Search engine marketing involves a deep understanding and analytical skills. The person is responsible for creating and managing campaigns, researching keywords, and testing campaigns to generate results and increase revenue.<br />
<br />
<h4 style="text-align: left;">
Why Choose SEM as a Career?</h4>
<br />
SEM is the counterpart of SEO and involves paid methods. As an SEM, you need to have strong analytical skills to optimize and manage paid campaigns. Being an SEM, you can have numerous benefits like<br />
<br />
<ol style="text-align: left;">
<li>Search Engine Marketers are paid well by the companies.</li>
<li>PPC marketers can work remotely from any location.</li>
</ol>
<br />
Being an SEM, you can gain the ability to understand and analyze data and understand the customer behavior that is beneficial for both you and your organization.<br />
<br />
<h3 style="text-align: left;">
3. SMM as a Career</h3>
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbdWSfeWMONHm97MmuAk0BL0lteq_r_ighZASBgtpff_RSqQA9pp1r14rXxVL8azzKVoErL1oABP8ZNELPpylEMIxkmdWiIQh0P05Q9D0feDwcnWNeINzEIHlJLHasKbe7atllSY_uegE/s1600/digital+marketing+job.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Digital Marketing Job - Digital Keshav" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbdWSfeWMONHm97MmuAk0BL0lteq_r_ighZASBgtpff_RSqQA9pp1r14rXxVL8azzKVoErL1oABP8ZNELPpylEMIxkmdWiIQh0P05Q9D0feDwcnWNeINzEIHlJLHasKbe7atllSY_uegE/s320/digital+marketing+job.jpeg" title="Digital Marketing Job - Digital Keshav" width="320" /></a>Social media marketing is one of the best practices that can produce results in digital marketing. It implies the utilization of social networking websites to promote the products and services of a business. Through <a href="https://digitalkeshav.blogspot.com/p/social-networks.html" target="_blank">social media</a>, companies can attract new users and engage the existing audience, can build their brand reputation and enhance user experience. Social media marketing involves two types of marketing, organic or paid.<br />
<br />
Organic social media marketing is also termed as social media optimization, which is used by businesses to increase their brand awareness. On the other hand, paid social media marketing (PPC) is utilized to increase their users, leads, and traffic. Both organic and paid marketing is done through social media platforms like Facebook, <b><a href="https://digitalkeshav.blogspot.com/2019/12/what-is-instagram-marketing-useful-tips.html" target="_blank">Instagram</a></b>, LinkedIn, etc.<br />
<br />
<h4 style="text-align: left;">
Why choose SMM as a Career?</h4>
<br />
SMM is a technique where you can showcase your creativity and can build good customer relationships. If you want to be a social media marketer, you should have the knowledge of social networking websites and have the ability to engage your users through appealing graphics, creative content, and videos. A social media marketer gets numerous benefits<br />
<br />
<ol style="text-align: left;">
<li>As a social media marketer, you get the chance to work on multiple social platforms.</li>
<li>Social media marketing can help you in building a large community.</li>
<li>You can learn various tactics that can help in customer engagement.</li>
</ol>
<br />
<h3 style="text-align: left;">
4. Email Marketing</h3>
<br />
Emails are also used as the medium for marketing and showcasing business products and services. This sort of marketing is termed as email marketing. To do email marketing, you need to have the knowledge of email marketing tools and strategies to carry out. As per a report, strategic email marketing can be more successful than social media marketing. The report specifies that <b><a href="https://optinmonster.com/email-marketing-vs-social-media-performance-2016-2019-statistics/" rel="nofollow" target="_blank">91% of users</a></b> use and open their emails daily which is less than Facebook and other social platforms.<br />
<br />
Email marketers have to perform tasks like writing and creating email templates for newsletters, managing emails database, developing strategies for clients, following up with potential clients, filtering out fake emails, data security, etc.<br />
<br />
<h4 style="text-align: left;">
Why Become an Email Marketer?</h4>
<br />
Companies are looking for successful email marketers. If you have the skillset, email marketing is excellent for your career growth. Learn the benefits of being an email marketer in below<br />
<br />
<ol style="text-align: left;">
<li>As an email marketer, you can learn how to communicate with clients.</li>
<li>Email marketers generally have high salary packages.</li>
<li>With a deep understanding of email marketing, you can become a marketing consultant for your various clients. </li>
</ol>
<br />
Email marketing has a wide scope. Many companies are looking for professional email marketers to promote their services. If you have the right skill set, you can succeed in this field.<br />
<br />
<h3 style="text-align: left;">
5. Mobile Marketing as a Career</h3>
<br />
Mobile marketing is an emerging marketing technique. It is one of the most effective forms of marketing. As per the industry experts, the mobile phone users india in 2017 was 730 million and this count can go up to 468 million by 2021. Moreover, users spend 10% of their time on their mobile phones or tablets. This is the reason companies are targeting mobile marketing and hiring mobile marketers.<br />
<br />
Mobile marketing involves strategies that can be used for the promotion of a business on mobile devices. It includes Short Message Service (SMS) Campaigns, MMS, Mobile SEO, Mobile SEM, Mobile App Marketing and such techniques that can help you in building a mobile audience for a brand.<br />
<br />
<h4 style="text-align: left;">
Why Choose Mobile Marketing?</h4>
<br />
As mentioned above, there is a big part of the population in India that is using mobile devices. In this scenario, mobile marketing has a lot of career opportunities. It can bring benefits to you.<br />
<br />
<ol style="text-align: left;">
<li>As mobile marketing is in its emerging phase, you can find a better place in the industry.</li>
<li><b><a href="https://digitalkeshav.blogspot.com/2019/02/introduction-to-app-store-optimization.html" target="_blank">Mobile marketing</a></b> is in demand and it is going to rise up. If you have skills, you can get a good position and a high salary.</li>
</ol>
<br />
<h3 style="text-align: left;">
6. e-Commerce Marketing</h3>
<br />
E-commerce marketing, as the name suggests, is the way of using marketing strategies that can help in driving traffic to an online store, or increasing the sales of the products of the e-commerce store. Ecommerce marketing involves techniques for generating website traffic and converting your online store visitors into registered members and customers. To achieve this, e-commerce marketers can use social media platforms, paid advertising, email campaigns and other platforms to generate leads.<br />
<br />
E-commerce marketing requires an understanding of the e-commerce sales funnel which involves driving traffic, converting traffic into leads and converting leads into sales. E-commerce marketer is required to use.<br />
<br />
<h4 style="text-align: left;">
Why Choose E-commerce as a Career?</h4>
<br />
The marketers that are furnished with the knowledge of marketing and business know-how are considered to be the best E-commerce marketers. Moreover, you should have a deep understanding and knowledge of e-commerce metrics. Learn what benefits e-commerce marketing can bring in your career.<br />
<br />
<ol style="text-align: left;">
<li>E-commerce websites are in huge demand and so the digital marketers who can perform e-commerce marketing.</li>
<li>E-commerce marketers can explore other verticals of digital marketing such as social media marketing of e-commerce products, SEO, SEM, etc.</li>
</ol>
<br />
<h3 style="text-align: left;">
7. Video Marketing</h3>
<br />
Videos have transformed the path of marketing. Businesses are creating exceptional videos to promote their services/ products by keeping the end users in mind. This is the obvious reason that video marketing is popular in digital marketing.<br />
<br />
It is one of the most engaging forms of promotion and marketing. Users like videos because it is entertaining, engaging and provides ways to make users understand your services.<br />
<br />
According to <b><a href="https://www.hubspot.com/" rel="nofollow" target="_blank">Hubspot</a></b>, 97% of marketers believe that videos help consumers understand business services better. Video marketing involves running campaigns and optimizing the videos to market the products and services of a business.<br />
<br />
<h4 style="text-align: left;">
Why Choose Video Marketing as a Career?</h4>
<br />
Video marketing involves a deep understanding of creating a story for videos, humor, running campaigns, keyword research, video optimization and many other tactics that help in getting users for a business. As a video marketer, you can get numerous benefits<br />
<br />
<ol style="text-align: left;">
<li>Video marketing is a type of marketing in which you can use your humor to promote your products and services.</li>
<li>Video marketer is in demand because businesses are targeting videos to market their products and services.</li>
</ol>
<br />
<h3 style="text-align: left;">
8. Content Marketing</h3>
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC0a8FI9pkG9ekB2kvTHj76984o6jQvr-2FJvHnV6oSQcqxTIClKjMtv0H2NNjND4lbB6gO99xKoIYOwyv07O1ziX2S4EZXgTQkfMYJfajVlNbtJ3zkp1m5QeB1xoXQ3Uqm7-YQRp2pD0/s1600/content+marketing+-+digital+keshav.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="content marketing - digital keshav" border="0" height="159" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC0a8FI9pkG9ekB2kvTHj76984o6jQvr-2FJvHnV6oSQcqxTIClKjMtv0H2NNjND4lbB6gO99xKoIYOwyv07O1ziX2S4EZXgTQkfMYJfajVlNbtJ3zkp1m5QeB1xoXQ3Uqm7-YQRp2pD0/s320/content+marketing+-+digital+keshav.jpeg" title="content marketing - digital keshav" width="320" /></a>Content marketing involves the strategies and approaches to share relevant, informative, and engaging content to attract new audiences and bring traffic to websites. In this type of marketing, the marketer shares the content related to the business instead of directly promoting the products and services. The content marketer is based on user needs and issues.<br />
<br />
Content marketing is a part of SEO but it has a separate role in digital marketing. SEOs need to create and build <a href="https://digitalkeshav.blogspot.com/2019/01/5-ways-to-get-hq-backlinks-for-your.html" target="_blank">backlinks </a>and for this, they do content marketing. But content marketing itself is a different field that requires expertise and knowledge.<br />
<br />
<h4 style="text-align: left;">
Why Choose Content Marketing as a Career?</h4>
<br />
Content marketer is one of the prominent roles in digital marketing. Content is the base of digital marketing. As a content marketer, you should be capable of writing quality, informative, relevant, engaging and valuable content for your users, by keeping the tone of content as an end user, Not just that you should have a deep understanding of the platforms where you can promote it. Being a content marketer can bring below benefits to you.<br />
<br />
<ol style="text-align: left;">
<li>Content marketing is used by big brands to promote themselves.</li>
<li>Having skill of writing quality content can be a plus point for you.</li>
<li>You don’t need to go for a full-time job. You can earn money through part-time projects.</li>
</ol>
<br />
<h4 style="text-align: left;">
In a Nutshell</h4>
<br />
The digital marketing field is full of opportunities and ideas. It doesn’t matter which marketing role you choose, you can gain knowledge, explore new dimensions and get a high salary. All you need is the right skill set and determination to learn and upgrade yourself with the latest trends and techniques. If you want to learn anything about digital marketing, you can read and check the posts of <b><a href="http://fb.com/digitalkeshav1" target="_blank"><span id="goog_1082986485"></span>Digital Keshav</a><span id="goog_1082986486"></span></b>.<br />
<div>
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com8tag:blogger.com,1999:blog-3870361184533516757.post-19479706495258598232020-01-15T07:58:00.001-08:002020-08-30T06:02:36.346-07:00HOW TO IMPROVE YOUR SEO AND SOCIAL PRESENCE WITH RICH SNIPPETS<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggB9tdfs-3xUAk3U07-yYTWi5JZTtCn9RZxiid3WTZzGvUw5IKx2UfSseOr34q4BPcr76ITUvEVxrE3viaBALGy4AXFM8q72lUuVI3kQkj6pz50nCMutSnJi5RlSJRYNLTwXq7ngfLqb8/s1600/HOW+TO+IMPROVE+YOUR+SEO+AND+SOCIAL+PRESENCE+WITH+RICH+SNIPPETS+%25281%2529.jpg" imageanchor="1"><img alt="Improve Your SEO And Social Presence With Rich Snippets" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggB9tdfs-3xUAk3U07-yYTWi5JZTtCn9RZxiid3WTZzGvUw5IKx2UfSseOr34q4BPcr76ITUvEVxrE3viaBALGy4AXFM8q72lUuVI3kQkj6pz50nCMutSnJi5RlSJRYNLTwXq7ngfLqb8/s1600/HOW+TO+IMPROVE+YOUR+SEO+AND+SOCIAL+PRESENCE+WITH+RICH+SNIPPETS+%25281%2529.jpg" title="Improve Your SEO And Social Presence With Rich Snippets" /></a></div>
Ever wondered how some websites manage to get really customized, unique data into the snippets on the <b>Google search engine?</b> Rich snippets – such as star ratings, recipes, event details and more – are great for maximum rankings, and brand awareness.<br />
<br />
<h3 style="text-align: left;">
HOW RICH SNIPPETS WORK</h3>
<br />
Rich snippets comply with <a href="https://en.wikipedia.org/wiki/Microdata_(HTML)" rel="nofollow" target="_blank">microdata </a>which is uniform across the popular search engines and social networks. This is made possible by a collaborative called Schema.org, which is sponsored by Google, Microsoft, Yahoo, and Yandex and Open Graph which is more social-focused.<br />
<br />
Without getting into the technical side of how this works, the idea behind it is to make data more relevant and accessible for search engines and searchers by giving webmasters the opportunity to structure their data better.<br />
<br />
Rich snippets need to be respected though, as with any type of SEO overdoing it could result in a penalty from Google. So make sure that you only add them when they should be used – like on posts that actually have reviews on them and exclude pages such as the Home page of your site.<br />
<br />
<h4 style="text-align: left;">
THE SEARCH ENGINES PERSPECTIVE</h4>
<br />
By structuring your data more effectively, the search engines can now determine relevancy with more accuracy when matching up web pages to search queries. Being able to prove how relevant your website is to the search engines is a very important SEO aspect and microdata gives you the chance to communicate with GoogleBot and its friends properly. That being said, you should also apply the <a href="https://seoagencyhq.com/blog/nj-seo-expert-advice/" rel="nofollow" target="_blank">basic SEO strategies</a> beforehand which serve a foundation, and only use micro-data to add more relevance and increase the potential rank.<br />
<br />
<h4 style="text-align: left;">
HIGHER CTR</h4>
<br />
Having rich snippets is a known click-through rate booster, your web page will be more visible in the search results and stand out from the other competing pages if they have not optimized for it.<br />
<br />
Higher CTR is also going to get noticed by Googlebot, and its indeed a ranking factor. So websites with optimal rich snippets are especially rewarded for their efforts.<br />
<br />
<h4 style="text-align: left;">
SOCIAL SEO: MICRO DATA AND SOCIAL NETWORKS</h4>
<br />
Popular social networks are using microdata as well. Google+ uses authorship, Pinterest uses Schema.org and Open Graph tags, and Facebook also uses the Open Graph API.<br />
<br />
If you start optimizing your microdata for social, it will have the same effects as the search engines meaning your posts will be easier to read by the social bots and ranked accordingly within the social networks. This data will also be seen by the search engines, and we know that every bit of spider food helps.<br />
<br />
You can also set featured images to be displayed when your URL is shared so that you have consistent branding across your networks.<br />
<br />
Including structured data can become a complicated process for the non-coders like myself, but luckily there are plugins for WordPress which make this much easier – which we’ll cover shortly.<br />
<br />
<h4 style="text-align: left;">
WORDPRESS PLUGINS</h4>
<br />
If you are looking for the star rating markup to appear in the SERP’s for your site, then WP Social SEO can handle this. It goes beyond that by offering basic Open Graph functionality for your social networks as well.<br />
<br />
Popular SEO plugins such as Yoast SEO and AllInOneSEO have been including basic Open Graph functionality in their feature lists but it's not something that is often talked about.<br />
<br />
I usually use AllInOneSEO, you can find the social settings under the Features tab, then once you have activated, just click on Social Meta and you will be able to add your social media details. It's pretty straight forward to setup.<br />
<br />
If you are looking for even more options and really want to take advantage of this optimization technique, then one of the best solutions is <a href="https://wordpress.org/plugins/wp-social-seo-booster/" rel="nofollow" target="_blank">WP Social SEO PRO</a>. This plugin is packed with features and allows you to easily integrate with Open Graph and supports microdata for reviews, events, videos, business...etc<br />
<br />
That's it!<br />
<br />
Let us know what measures are you going to display your unique rich snippets?<br />
<br />
<div style="font-family: "times new roman"; font-size: medium; font-style: normal; font-weight: 400; letter-spacing: normal; margin: 0px; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
<h4 style="text-align: left;">
<b><span style="color: #f6b26b;">About the Author</span></b></h4>
<div>
<b><span style="color: lime;"><br /></span></b></div>
</div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZgEPN7pTxSnR44ywB9IVGushEA5EWnGcz-m2O1-StVOY91_MmNZRCj08GecLumJvxotnEVkenHEceMEEyvpS2Er_Ibm_JuBg3OTkaCRMZ-Hc0IRJVPRTvI0C1kUVD1etIeGCicU-txSE/s1600/Webp.net-compress-image+%25286%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZgEPN7pTxSnR44ywB9IVGushEA5EWnGcz-m2O1-StVOY91_MmNZRCj08GecLumJvxotnEVkenHEceMEEyvpS2Er_Ibm_JuBg3OTkaCRMZ-Hc0IRJVPRTvI0C1kUVD1etIeGCicU-txSE/s400/Webp.net-compress-image+%25286%2529.jpg" /></a><br />
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN" style="mso-ansi-language: EN; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">Yassine is a digital marketer and co-founder of <a href="https://seoagencyhq.com/" rel="nofollow" target="_blank"><span style="mso-bidi-font-family: Calibri;">SEOAgency HQ.</span></a> The author loves to help small businesses grow their online
presence through education, and of course execution. “SEO may see hard to
tackle, but once done, it unveils the real potential of any business,” says
Yassine. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<br /></div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com27tag:blogger.com,1999:blog-3870361184533516757.post-62090645107396573622019-12-25T04:26:00.001-08:002020-08-30T06:02:56.421-07:00What is Instagram Marketing? - Useful Tips For Organic Results<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbChyphenhypheneJwkw90-tQAeES5y0b9x3Y2MuNLc4WOdsywggrqd_kAW3I0BaHegxCpQLDotqR8fkqd1h1qGSFZd8fl8N6llRe-sp0dbiC-MjK0sBY1o6xFX7DDNj4AHgJ-COuzaH2pxmj1gNEw8/s1600/INSTAGRAM+MARKETING.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="What is Instagram Marketing?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbChyphenhypheneJwkw90-tQAeES5y0b9x3Y2MuNLc4WOdsywggrqd_kAW3I0BaHegxCpQLDotqR8fkqd1h1qGSFZd8fl8N6llRe-sp0dbiC-MjK0sBY1o6xFX7DDNj4AHgJ-COuzaH2pxmj1gNEw8/s1600/INSTAGRAM+MARKETING.jpg" title="What is Instagram Marketing?" /></a></div>
<br />
Instagram was launched in 2010 by Facebook. Instagram has taken the world by rage. It looks like everyone — and their dog — is on the platform.<br />
<br />
You can increase your brand awareness with the help of this platform. Look at some points why Instagram is popular day by day.<br />
<br />
1. Instagram has 1 billion monthly active users and 500 million stories are posted on daily basis.<br />
<br />
2. 60% of adults in the world are using Instagram. Out of it, 35% of adults are from the U.S. who are using Instagram.<br />
<br />
3. However, <b>80% of app users</b> are outside the U.S.<br />
<br />
4. 25 million business profiles are active on Instagram.<br />
<br />
5. 80% of Instagram users follow at least one business and <b>72% of users shown interest</b> to buy the product from this platform.<br />
<br />
In this article, you can learn about the power of Instagram marketing with useful tips for your business profile to get results. Let's start now.<br />
<br />
<h3 style="text-align: left;">
What is Instagram Marketing?</h3>
<br />
As you are familiar with the Instagram platform, you have a great opportunity to do marketing on this platform. Instagram marketing is the way to connect with the target audience to promote your brand and market your offerings. It is similar to Facebook and Twitter in terms that everyone has an account for newsfeed and stories. Users can interact by following other users or to be followed and have an option for private messaging, commenting, liking photos or videos.<br />
<br />
Instagram allows users to upload photos or videos and have the best in-app filters and editing options. Recently, Instagram marketing has gained popularity as an exciting method for brands to showcase their expertise, recruit new representatives, engage consumers, and show products in a new light.<br />
<br />
Currently, meme marketing is getting popularity on the Instagram platform. Many big brands create memes to increase engagement and create a healthy relationship with the user. If you want to know more about meme marketing, then read my previous blog "<b><a href="https://digitalkeshav.blogspot.com/2019/11/how-to-use-memes-in-digital-marketing.html" target="_blank">How To Use Memes in Digital Marketing</a></b>". Read this full article and get more information and tips about memes marketing on social media platforms.<br />
<br />
<h3 style="text-align: left;">
Useful Tips For Organic Results</h3>
<div style="text-align: left;">
Check out some useful tips that can help you to increase organic visitors and connects your brand with users on Instagram.</div>
<br />
<h4 style="text-align: left;">
Use Relevant Hashtags</h4>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6S1FxVztuJ6khi2mJcjBoMEbQpxvHPhh-EPlUStCBjO4ABQCRYGa8yGtL1BFnZugNY_5jRte1GcG6_4H1Hazh44ApKoBf34dWUQR4rdnQTIaGKLFgv4gVIDwm1eeGw5YeuQ9MxwpTGtc/s1600/Untitled+design+%25282%2529.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="What is Instagram Marketing?" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6S1FxVztuJ6khi2mJcjBoMEbQpxvHPhh-EPlUStCBjO4ABQCRYGa8yGtL1BFnZugNY_5jRte1GcG6_4H1Hazh44ApKoBf34dWUQR4rdnQTIaGKLFgv4gVIDwm1eeGw5YeuQ9MxwpTGtc/s200/Untitled+design+%25282%2529.jpg" title="What is Instagram Marketing?" width="200" /></a><br />
The hashtag is a useful way to categorize and organize images and videos to let users find your content more easily. It is a very simple technique to increase the visibility of your post on Instagram. If you want to find the people for your content or vice-versa, you need to use the hashtags properly. Here are some hashtags practices:-<br />
<br />
1. <b>Don't overdo it</b>, many people think if they use multiple hashtags, they can get more interaction from the audience, but they are wrong. 5 - 10 targeted hashtags are far better than unusal and irrelevant hashtags.<br />
<br />
2. <b>Avoid overused tags</b>, you should avoid the overused hashtags or generic hashtags like #love #instagram #good. These types of hashtags are totally useless for your content.<br />
<br />
3. <b>Don't create spam tags</b>, you should use the relevant hashtags for your image, don't create the irrelevant hashtags.<br />
<br />
<h4 style="text-align: left;">
Best Time To Post</h4>
<br />
A recent survey found that the best time to post on Instagram is between 7pm to 9pm and on weekends. So, start to upload your photos then!<br />
<br />
People, generally, use social media platforms like facebook and instagram ager their working hours or in the evening. I am also following this strategy and post my content after the working hours. You can find me on Instagram with the name <b><a href="https://www.instagram.com/digitalkeshav1/" target="_blank">@digitalkeshav1</a>. </b> You will find interesting posts related to the <b><a href="https://digitalkeshav.blogspot.com/" target="_blank">digital marketing </a></b>niche.<br />
<br />
Here is the list of the best times to post on Instagram.<br />
<br />
<ul style="text-align: left;">
<li>Strive to non-working hours (lunch and evenings)</li>
<li>Weekends, if you’re a B2C company, probably not good for B2B.</li>
<li>Wednesdays and Thursdays show to be the best for engagement.</li>
<li>3-4 pm is usually the worst time for engagement.</li>
</ul>
<br />
In the end, it'll take a little research on finding out what is the best time for you to work. Just, monitor your competitors' posts timing and then schedule your posts on the same time.<br />
<br />
<h4 style="text-align: left;">
Add Call-To-Action</h4>
<br />
On the Instagram platform, smart marketers don't miss a chance to create a call to action for their users. Call-To-Action (CTAs) puts the user what you want them to do. Let's took an example to understand this:<br />
<br />
On Instagram, users can only be seen in your posts, or download your posts and a messaging option for communication. A good CTA tells them what to do next, this can be slightly tricky to create a good CTA on Instagram. Instagram doesn't allow to insert a link in any post or comment, but it allows one link - the <b>one in your bio</b>. See this image:<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9GWwjX6C1RLH2-O7OH_D1lJ740rgjAtoTjfjA5biyYPyldXIOPHG2F0gYifClWyWOkCWNn3NRSKvJtmv8enChXkRmUDYZIYed3D9UsEdZv9x3dJzJSabIYc3Dfn0xOAtDGoPpN2B7PRU/s1600/digital+keshav+profile+instagram.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="317" data-original-width="826" height="152" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9GWwjX6C1RLH2-O7OH_D1lJ740rgjAtoTjfjA5biyYPyldXIOPHG2F0gYifClWyWOkCWNn3NRSKvJtmv8enChXkRmUDYZIYed3D9UsEdZv9x3dJzJSabIYc3Dfn0xOAtDGoPpN2B7PRU/s400/digital+keshav+profile+instagram.png" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<b>Instead of a link</b>, you can create call-to-action in a different way, these are:<br />
<br />
<ul style="text-align: left;">
<li><b>Promo Code:</b> Since you can’t place a link in the image, provide users with all the other information they require. What can they buy, where can they buy it, and why should they shop it (what’s the benefit)?</li>
<li><b>Like Vs Comment Strategy:</b> This strategy also runs great on Facebook and Twitter. Conduct a quick poll for your followers and let them vote by using either "Like" or "Comment." It's a simple way to increase the engagement of your profile and it doesn't take much effort. Smart marketers are using this technique to sell their products on Instagram and to generate interest of the followers towards their brands. </li>
</ul>
<br />
<br />
<h4 style="text-align: left;">
Instagram Stories</h4>
<br />
Instagram stories are a gift for marketers. They can show several things to their customers with the help of Instagram stories. The story feature has various options to put on like <b>NORMAL, BOOMERANG, HANDS-FREE, MUSIC, TYPE</b>, and one of the best engagement options "<b>LIVE</b>."<br />
<br />
Stories can help to show your brand personality, or apply a narrative to their products. If your Instagram account is verified, then you have an option to add a link in your story. This moves for big CTAs, where the user simply has to swipe up to go to your site. You should take advantage of the story to connect with your audiences by the providing different styles of content. Compare your prepared timeline images with more off-the-cuff Story content. This strategy keeps your users paying attention for longer, and hopefully sharing with their friends.<br />
<br />
<h3 style="text-align: left;">
Conclusion</h3>
<br />
Instagram Marketing has a different way to market your products or services. These are paid or sponsored ads. You just create a facebook ad that is automatically shown on the Instagram business account if both are connected. But, <b><a href="https://digitalkeshav.blogspot.com/2019/04/what-are-best-secrets-of-seo-you-know.html" target="_blank">In SEO secrets</a></b>, the organic ranking is far better than paid marketing. So, above mentioned tips are useful for organic traffic of your Instagram content. Keep creating and sharing your creative posts on Instagram.<br />
<br />
Happy marketing!</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com23tag:blogger.com,1999:blog-3870361184533516757.post-51202357337767108022019-12-04T06:37:00.000-08:002020-05-04T04:14:24.532-07:00What is White Label Reselling and What are its Benefits?<div dir="ltr" style="text-align: left;" trbidi="on">
You must have heard of the term 'white label reselling' in recent times. But ever wondered, what it actually demonstrates? Let's dive into it and know how it can be beneficial for your business.<br />
<br />
I will demonstrate the <b><i>white label reselling</i></b> by splitting the terms. The term white label reselling consists of three terms, white, label and reselling. Label in business, basically, relates to a brand or a tag or a logo and a reseller is someone, who is selling a thing, which he bought from someone else. Now comes the part of white. White in this context indicates colorless or blank. So when you conclude the terms, it indicates a person who bought something and is reselling it to someone else with a blank tag or label. Nowadays, it has become one of the most popular techniques of generating <b><i><a href="https://blog.hubspot.com/sales/business-opportunities" target="_blank">business opportunities</a></i></b> and it is an excellent way to get profitable for companies. This technique is not industry-specific. Many companies have invested in the white label reseller program.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglwawr56nSHW7Idf1KvELfyDDsJqyvlo58Qv9ysM1OWDWcrW5HOHqLic5QPQwVeMhYZrS4PzQObywykLDx2TEEnYgLfVrTjApFNpWXydNclelg224QL0qN-ScNxazg6TpuD-gQEv6u4JM/s1600/White.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="White Label Reselling - What are its Benefits?" border="0" data-original-height="315" data-original-width="560" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglwawr56nSHW7Idf1KvELfyDDsJqyvlo58Qv9ysM1OWDWcrW5HOHqLic5QPQwVeMhYZrS4PzQObywykLDx2TEEnYgLfVrTjApFNpWXydNclelg224QL0qN-ScNxazg6TpuD-gQEv6u4JM/s1600/White.jpg" title="White Label Reselling - What are its Benefits?" /></a></div>
<span id="goog_144135841"></span><span id="goog_144135842"></span><br />
<br />
<h2 style="text-align: left;">
How White Label Reselling Works?</h2>
<div>
<br /></div>
The white label reselling program is a B2B model that includes manufacturers and resellers. It involves the products and services that one business may need and the other one is reselling. Under white label reselling, a manufacturer sells an unlabeled or unbranded product or service to a reseller, who is selling it to their clients. It decreases the overhead of a business in terms of infrastructural cost, technical and operational cost.<br />
<br />
<h3 style="text-align: left;">
What are the White label opportunities available in the market?</h3>
<div>
<br /></div>
White label reselling opportunities can be looked at by working as a white label in-sourcing company or the counterpart. I would like to mention some verticals in the marketing industry where you can choose and get help from white label business agencies. Let's take a glance.<br />
<br />
<h4 style="text-align: left;">
1. Online Brand Reputation (ORM) Agency</h4>
<div>
<br /></div>
The online reputation of a business defines how trustworthy the business is. Companies are dependent on ratings and reviews if they need new customers because as per the post from Pew Research, 91% of adults prefer to use search engines to get information about a business and 74% of consumers say that positive reviews are helpful for them to trust a business. The rating and reviews are important factors for a local business. Therefore, by becoming a white label online reputation agency, you can help your reseller's client to meet the requirements with his brand name.<br />
<br />
To fulfill the clients' requirements, you can either go for a reputation management tool or you can monitor and keep track of your clients' <b><i><a href="https://digitalkeshav.blogspot.com/p/social-networks.html" target="_blank">social media platforms</a></i></b>, their reviews, rating, listings and keep promoting their services on social media platforms and all other platforms where their local audience is present. Also, ensure to capture feedback from the consumers of the reseller's client.<br />
<br />
<h4 style="text-align: left;">
2. SEO Agency</h4>
<div>
<br /></div>
White label SEO reselling is very much popular. Companies are collaborating with white label service providers to help their clients to rank on the search engine. Not every company has the resources, time or knowledge of the professional SEO and that is the time when they opt to partner with a white label SEO reseller. As a white label agency, you can perform various activities. For instance, you can provide SEO auditing services, on-page, and off-page services, listings and many more. SEO auditing involves analyzing the client website and collecting all the data and insights that need to be improved to get ranking. In <b><i><a href="https://digitalkeshav.blogspot.com/2018/09/5-on-page-ways-to-boost-website-traffic.html" target="_blank">On-page SEO activities</a></i></b>, under the branding of other business, you can handle all their website issues and optimize it as per the SEO guidelines. Companies can save their time and effort by collaborating with other companies for their work.<br />
<br />
<h4 style="text-align: left;">
3. Web Design and Hosting Agency</h4>
<br />
If you are a web design agency and doesn't provide web hosting services, then you can become a web hosting reseller by leveraging white label services. Web hosting is the foundation of a website and it helps you build a long-term relationship with your clients. Along with that, you can leverage a white label agency if your client wants to develop a customized website. It will save your time and efforts and your client will get quality services.<br />
<br />
<h4 style="text-align: left;">
4. Content Creation Agency</h4>
<br />
High-quality content is a requirement for every business today. From social media posts and web content to blogs and guest posting, content quality is a big factor. By becoming a content creation white label agency, you can help your clients to build their blog or website content. Having a white label content writing partner, a reseller can deliver web content, blog content and all other types of content that his client needs and the client can share their expertise on blog and website without losing business focus.<br />
<br />
<h4 style="text-align: left;">
5. Other Services</h4>
<br />
Every business needs to meet its goals. You can help your client in many other services by becoming a white label reseller. Some of the services are<br />
<br />
<b>i. Graphic Designing</b> – For a business, brand identity is very important. Logos, letterheads, business cards, etc are some of the things that seem to be very small but these are necessary for brand building. By hiring a white label agency, you can provide professional logos, business cards, etc to your client.<br />
<br />
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<b>ii. Ads and Campaigns</b> – You can hire a white label agency to offer your campaigns and ad management services to your clients. White label agency can handle social media campaigns and Google ad campaigns that can help you in streamlining the lead generation process of your client.<br />
<br />
<b>iii. Other Digital Marketing Activities</b> – When you use a white label digital marketing service, you can help your clients in the digital marketing of their products and services. Also, you can ask for the recommendations and <b><i><a href="https://digitalkeshav.blogspot.com/" target="_blank">digital marketing ideas</a></i></b> from the white label agency and suggest your client build good relations.<br />
<br />
<b>iv. Products and Tools</b> – If you have a client who needs a software tool to manage and track daily activities, you can hire a white label agency that can help you to meet your client requirements.<br />
These are some of the verticals where you can choose a white label agency. But as a reseller, what will be the benefits that you will be having by this collaboration. Let me help you with that.<br />
<br />
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- Display ads -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="auto" data-ad-slot="4825013784" data-full-width-responsive="true" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h3 style="text-align: left;">
Why companies are opting for white label reselling?</h3>
<br />
<b>1. You can focus on your business activities </b><br />
<br />
Sometimes, while working with you, your client needs something that falls outside of your domain and you cannot risk losing your client. You can use white label services at that time. It will not only save your client but also you can focus on your business activities and need not worry much about the client's work.<br />
<br />
<b>2. You can get more clients for your business</b><br />
<br />
You can increase your client count by becoming a reseller. If you are providing services through a manufacturer (white label provider), you are not restricting your business in a particular domain and thus you can get more business clients for you.<br />
<br />
<b>3. No requirement of deep knowledge and skills</b><br />
<br />
When you are a reseller, all you need to do is to provide your client requirements to the manufacturers, that is, you do not need to have the complete knowledge or skill set of the domain where your client is asking you to work on.<br />
<br />
<b>4. Profit and Growth</b><br />
<br />
Collaborating with white label agencies is an excellent way of generating profit for your business. You get the requirements from your client and pass it to the <b><i><a href="https://digitalmarketingservicesinamritsar.business.site/" target="_blank">white label agency</a> </i></b>and in return, you get the revenue for your business.<br />
<br />
<h4 style="text-align: left;">
Conclusion</h4>
<br />
In a nutshell, White label reselling is a win-win situation for both the manufacturer and the reseller. It results in growth and success for all sides. If you are a reseller, it will not only save your time and efforts but also generate revenue and delivering quality that your client needs. On the contrary, a manufacturer can also get business, revenue, and growth.<br />
<br /></div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com17tag:blogger.com,1999:blog-3870361184533516757.post-13710633910664380512019-11-18T06:28:00.001-08:002020-04-07T03:40:16.447-07:00How To Use Memes in Digital Marketing?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
Social media has become a platform that is used by people and where you can reach your potential customers easily. To increase your customer reach on social media, you need to not only engage your existing users but to attract new ones.<br />
<br />
But I have seen people struggling to engage the existing users and this is the reason, they are not able to attract the new users. Do you want to engage people on social media? Do you want to now how to engage the existing users and find new ones? The answer lies in the social media trends.<br />
<br />
Currently, creative and attractive funny posts (memes) that are relevant to a brand are on the top. Do you know about memes and the memes' marketing strategy?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In this article, You'll get your answers on what memes are and how businesses can use memes marketing strategy to engage and connect with people.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiDiFfIUr9YdEzDQOmgkdDLEh0jVyvaL5j7p_AZgftmJl4nfyia2v9xC1W3xkaBGHY51Sz5UpaGrLa-TgPR8_7CqeySBEDKQHiZGneSwL1HXQQ6MlDF0LerHFN3mxxB9BxJxT20dz043M/s1600/How+To+Use+Memes.png" style="margin-left: 1em; margin-right: 1em;"><img alt="How To Use Memes in Digital Marketing?" border="0" data-original-height="315" data-original-width="560" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiDiFfIUr9YdEzDQOmgkdDLEh0jVyvaL5j7p_AZgftmJl4nfyia2v9xC1W3xkaBGHY51Sz5UpaGrLa-TgPR8_7CqeySBEDKQHiZGneSwL1HXQQ6MlDF0LerHFN3mxxB9BxJxT20dz043M/s1600/How+To+Use+Memes.png" title="How To Use Memes in Digital Marketing?" /></a></div>
<br />
<br /></div>
<div style="text-align: justify;">
Before starting this, let me tell you about the memes and their types.</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<h2 style="text-align: justify;">
What is Meme?</h2>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
A meme is an image, gif or other visual activity that shows the behavior, style, idea that spread from person to person within a culture. The main goal of making a meme is to represent the aim of conveying a particular phenomenon. Most big brands are using memes to market their products or services. </div>
<div style="text-align: justify;">
<br /></div>
<h4 style="text-align: justify;">
<b>Types of Memes</b></h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Memes have different types to represent the emotions or behaviors that are helpful to connect and engage your audience on social media.</div>
<div style="text-align: center;">
<div style="text-align: justify;">
<br />
<ul>
<li><b>The Classics</b></li>
<li><b><b>The Trenders</b></b></li>
<li><b><b>The one-hit wonder</b></b></li>
<li><b><b>The social media</b></b></li>
<li><b><b>The Series</b></b></li>
<li><b><b>The Niche</b></b></li>
<li><b><b>The Obscurity</b></b></li>
<li><b>The Slapstick Humour</b></li>
<li><b>The Comics</b></li>
<li><b>The Nonsensical</b></li>
<li><b>The Fanbase</b></li>
<li><b>The Wholesome</b></li>
<li><b>The Puntastic</b></li>
<li><b>The Education</b></li>
<li><b>The Locality</b></li>
</ul>
</div>
</div>
<div style="text-align: center;">
<div style="text-align: justify;">
<br /></div>
</div>
<div style="text-align: justify;">
If you want to get more information about types of memes, you can read the article on "<a href="https://www.thedailystar.net/shout/humour/types-memes-1534762" target="_blank">Types of Memes</a>" written by Rashid khan on <a href="https://www.thedailystar.net/" target="_blank">The Daily Star</a> website.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
Marketing with Memes - How To Gain Attraction with them?</h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As we discussed, memes are native on all social media platforms. These memes are funny, entertaining, and easy to share on the internet. Nowadays, marketing with memes is a happening trend that's quickly becoming popular on the internet.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This practice has led to the birth of a new term i.e. "Meme-Jacking". It means when online marketers hijack popular memes to market their products or service, it's called meme-jacking.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Meme-jacking is becoming more popular because it's an excellent way to share the refreshing content that has the potential to go viral. Think about it, who doesn't like a good meme?</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
</h3>
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- Display ads -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="auto" data-ad-slot="4825013784" data-full-width-responsive="true" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h3>
Tips For Using Memes in Digital Marketing To Increase Engagement</h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There is no set of rules to be followed in <b><a href="https://digitalkeshav.blogspot.com/2019/11/how-to-use-memes-in-digital-marketing.html" target="_blank">memes marketing</a></b>, it's not a rocket science. But you need to keep few things in your mind when you are creating memes for marketing. Here are some tips that can help you to get started.<br />
<br /></div>
<h4 style="text-align: left;">
</h4>
<h4 style="text-align: justify;">
1. Make Sure Memes Are Relevant With your Brand Voice</h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While creating memes for your brand, the brand voice is the first step. It can be a complex task to make a meme with your brand voice. It totally depends on your experiments and creative skills in marketing. Memes usually leverage social commentary, Satire, high-quality funny and insightful graphics with text. But it can also be rude or offensive. Being a creative digital marketer, you can experiment in the situation of the memes that help to promote your brand on social media platforms.</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div>
<div style="text-align: justify;">
Let's see an example to clear out how you can experiment on the memes with your brand voice:</div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinK6YOBptwrlgTZwOHpI3Yej5UVsFWC_QLxjxKI8_8epSbTZwC4UqdGTAtlHC_eRQ021sm_JyEDZAfs3JToGOqSF20BnID7Z72FS3uDPLaia7kxqzAMbcrG7adc4JaC6u1xJBohQjd4Js/s1600/digital+keshav+meme.PNG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="514" data-original-width="374" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinK6YOBptwrlgTZwOHpI3Yej5UVsFWC_QLxjxKI8_8epSbTZwC4UqdGTAtlHC_eRQ021sm_JyEDZAfs3JToGOqSF20BnID7Z72FS3uDPLaia7kxqzAMbcrG7adc4JaC6u1xJBohQjd4Js/s1600/digital+keshav+meme.PNG" /></a></div>
<div class="separator" style="clear: both; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
In this picture, you can see that Digital Keshav has used the funny image of a cartoon to represent the information of keywords that looks creative and attractive. Digital Keshav has written the post and shared the link that is relevant to the meme. This is a perfect example of how you can use memes marketing with your brand voice.</div>
<div class="separator" style="clear: both; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
Memes are loved by people of every age, especially the younger ones, and with the proper usage, you can expand your reach significantly.</div>
<div class="separator" style="clear: both; text-align: justify;">
<br /></div>
<div>
<h4 style="line-height: normal; margin-bottom: 0.0001pt; text-align: left;">
</h4>
<h4 style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
2. Know Your Audience First: </h4>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Every company has a different marketing strategy to sell their products on social media platforms. Every industry has its audiences on different social media platforms. In <b>memes marketing</b>, you have to understand your audience and create the memes accordingly.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-fb+5w+4e-db+86" data-ad-slot="6946165032" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
Well, memes are popular in the younger audience as they tend to spend more time on social media platforms and the internet than other types of audiences. If your brand targets the older audience, it may be difficult to represent the memes. But fret not, using text and images that are more familiar to the older audience such as classical movies, movie dialogues, etc. can help you in reaching the older ones and it may find your success.<br />
<br /></div>
<h4 style="text-align: left;">
</h4>
<h4 style="text-align: justify;">
3. Make Original Memes</h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This is a difficult task to create the original one. It can be more challenging to make original memes for your branding. Everyone is already sharing memes on the internet. So, if you want to create awareness of your brand, you need to create an original meme instead of just re-posting the latest memes.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Let us take an example to look out how you make an original meme to connect people with your brand:</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHkEyfh-3KRX770JLsREaCUwsDYgWMFOiURS3GErdt2p8_AI3VlIYtSE4y52xvFf_z830ZTwZzsWMtfS0ya4fjRrvFEyJubfiGIr1HVOQhMNeziIAU3KdTwd-5VG2D_82etVR-MWAorJ4/s1600/digital+keshav+meme1.PNG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="555" data-original-width="469" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHkEyfh-3KRX770JLsREaCUwsDYgWMFOiURS3GErdt2p8_AI3VlIYtSE4y52xvFf_z830ZTwZzsWMtfS0ya4fjRrvFEyJubfiGIr1HVOQhMNeziIAU3KdTwd-5VG2D_82etVR-MWAorJ4/s1600/digital+keshav+meme1.PNG" /></a></div>
<div class="separator" style="clear: both; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: justify;">
In this picture, you can see the <a href="https://music.ua.edu/" target="_blank"><b>UA School of Music</b></a> congratulate Jen Wilson for winning in a competition with a creative meme that represents the situation and relevant to their school activity.</div>
<div class="separator" style="clear: both; text-align: justify;">
<br /></div>
<h4 style="text-align: left;">
</h4>
<h4 style="text-align: justify;">
4. Keep An Eye On Trends</h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This tip is not only effective in memes marketing but its impacts on all the marketing activities. Having knowledge of trending memes must be the first priority in your marketing techniques. You should be knowledgeable regarding the updations, viral news, and other trends of all the big companies. It's not just a one-time process; it's an ongoing process to keep an eye on <b><a href="https://digitalkeshav.blogspot.com/2019/03/booming-process-of-internet-digital.html" target="_blank">what's the new trend viral on the internet</a></b>?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
If you can create a meme based on the popular trend at the right time, your meme is more likely to go viral. It is my personal opinion because I have made this experiment personally and got excellent results within a very short span. Let us take an example:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyRxfu6VPjXqrUOjt8tkOj_0ZJyDWOWL3zDVboP7gfGb5TRTU4m1mEr64iJT1rJULUFJ-aRpBnQqNfOTjnyTb8g4SeJ1GGnHkdulBkPnVa3yzcd9_HbD459tZqhOKpFiT1NLKRX_Sdq-g/s1600/digital+keshav+meme2.PNG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="518" data-original-width="950" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyRxfu6VPjXqrUOjt8tkOj_0ZJyDWOWL3zDVboP7gfGb5TRTU4m1mEr64iJT1rJULUFJ-aRpBnQqNfOTjnyTb8g4SeJ1GGnHkdulBkPnVa3yzcd9_HbD459tZqhOKpFiT1NLKRX_Sdq-g/s640/digital+keshav+meme2.PNG" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
As you can see in this picture, Digital Keshav is posting the content on the trending topic and merge into their niche. If you want to learn more about this, you can see all the facebook posts of <a href="https://www.facebook.com/pg/digitalkeshav1" target="_blank"><b>Digital Keshav</b></a>.</div>
<br /></div>
<h4 style="text-align: left;">
</h4>
<h4 style="text-align: justify;">
Conclusion</h4>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Memes are increasingly growing and getting popularity on the internet. Marketing with memes can be a great way for your brands' awareness without coming across as too salesy.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Memes related content is becoming more popular than other posts. People enjoy the funny memes and share easily on their feeds, with their friends that provide the engagement on your memes posts. This is an effective way to connect with your customers easily and increase your brand visibility.<br />
<br /></div>
<div style="text-align: justify;">
Thinking out of the box is the best way to creating memes. Be creative with memes!</div>
<div style="text-align: justify;">
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com21tag:blogger.com,1999:blog-3870361184533516757.post-67931696865293592272019-11-03T00:52:00.001-07:002019-11-24T04:12:46.573-08:00Google BERT Update – New Search System Introduced by Google<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsKOMeN30CNJue2vSHjgHapdux7H6Ic9X1vU_J-G4YvWvFQubu3TqId8DUtnhiLRkA3rJ1e2sZdkIPoP1KE2VHIVwpmeXPZFk60YhmRpylAkVWzb3R9V4C5VZYvLWTbc6756DneO4um0I/s1600/GOOGLE+BERT+UPDATE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google BERT Update – New Search System Introduced by Google" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsKOMeN30CNJue2vSHjgHapdux7H6Ic9X1vU_J-G4YvWvFQubu3TqId8DUtnhiLRkA3rJ1e2sZdkIPoP1KE2VHIVwpmeXPZFk60YhmRpylAkVWzb3R9V4C5VZYvLWTbc6756DneO4um0I/s1600/GOOGLE+BERT+UPDATE.jpg" title="Google BERT Update – New Search System Introduced by Google" /></a></div>
<br />
<br />
Google has rolled out a new search algorithm named BERT. This is the biggest change in Google’s search system since its last RankBrain update that was introduced almost five years ago. The internet is flooded with lots of rumors since the company confirmed the new search algorithm. The SEO community has different assumptions regarding this update however the changes in the search system will be seen shortly. BERT rolled out this week and soon the communities will see the impact of it on the search queries. Before discussing its influence on websites, let’s figure out what this update is.</div>
<div style="text-align: justify;">
<br /></div>
<h2 style="text-align: justify;">
<b>What is Google BERT?</b></h2>
<div>
<b><br /></b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn0dX7KEoVDOQ8BdDkBdN0yIbWgqm0KAelIZGUraYGlNToDW_6IFw_879xVLUCeKt4g1Aap5geo5iI9qapoZUl_54nH40w2gR17fXXOkG13-3BngXQMCvDvjPK77zO9-exDLCl4pF32Ig/s1600/Google+BERT+update.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="418" data-original-width="800" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn0dX7KEoVDOQ8BdDkBdN0yIbWgqm0KAelIZGUraYGlNToDW_6IFw_879xVLUCeKt4g1Aap5geo5iI9qapoZUl_54nH40w2gR17fXXOkG13-3BngXQMCvDvjPK77zO9-exDLCl4pF32Ig/s320/Google+BERT+update.jpg" width="320" /></a>BERT, that stands for Bidirectional Encoder Representations from Transformers, is the latest update rolled out by Google. It is an open-source neural network-based bidirectional and pre-trained deep learning algorithm that relates to <a href="https://en.wikipedia.org/wiki/Natural_language_processing">Natural Language Processing</a> (NLP). The algorithm is presently targeting English queries only and will be updated for other languages with time. The concept of BERT can be considered as a language model that was prefaced by Google in 2018 in a paper that was published by the researchers at the Google Artificial Intelligence Language. It is not targeting the search queries but also the featured snippets.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
As per Google, BERT provides state-of-the-art results by understanding the distinctions and context of the words in searches. BERT understands the intent behind the search queries and delivers the results accordingly. It helps Google to understand queries that are conversational and more human-like. Let’s understand this concept with an example:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Suppose you searched for a query, “I need to travel to USA for FIFA cup”. In this particular query, the word ‘to’ and ‘for’ and their relation with other words are also important. In the previous approach, Google used to ignore such words and delivered results related to ‘FIFA world cup’ or’ USA’s performance in FIFA’. As you can see in the below image,</div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs4gmN9x6n0HySq9FS2fvywpBhcXuJm_faw0GMWSc1g1W9PnXOUOvOlJ9iNXgHtuoA_bli3fGDXEuV_9z-wEPFdgcbVOCo4mqVSzdaiubL9SfpaPzHzbECjYqyoHIDh28KO6qo0aCmD2o/s1600/Capture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="530" data-original-width="896" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs4gmN9x6n0HySq9FS2fvywpBhcXuJm_faw0GMWSc1g1W9PnXOUOvOlJ9iNXgHtuoA_bli3fGDXEuV_9z-wEPFdgcbVOCo4mqVSzdaiubL9SfpaPzHzbECjYqyoHIDh28KO6qo0aCmD2o/s400/Capture.PNG" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="text-align: justify;">
After the update of BERT, Google understands the full context of words and provides more accurate and related results. It is good for longer and conversational queries, where the prepositions are significant in the search. It will enhance the user experience by letting people search in natural way and delivering relevant results.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>What will be the impact of BERT?</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
BERT will impact on <a href="https://www.blog.google/products/search/search-language-understanding-bert/">10% of the search queries</a>. This simply refers to one in ten search queries. BERT is designed to focus on the user’s intent of the search and thus Google is going to look for the content that is relevant to the user’s search query.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>Can SEOs optimize for BERT?</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
SEOs are looking for ways to optimize their sites according to the BERT algorithm. According to Google, BERT is a lot like RankBrain in terms of the machine learning algorithm. However, it is not the replacement or updation of RankBrain; it will be used in conjunction with all other algorithms. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
SEOs can’t really optimize their websites for BERT. There is some misinformation that websites can rank better by targeting long-tail keywords in their content. But this is not the complete reality. All they have to do is to write content for their users. The algorithm is for Google to get a better understanding of the search queries and delivering relevant results.</div>
<div style="text-align: justify;">
<br /></div>
<h3 style="text-align: justify;">
<b>In a nutshell</b></h3>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Google is taking many steps that can help the user to use the search engine in the easiest way. But it may bring more competition in terms of ranking. To avoid the negative impact of any Google algorithm, the websites should focus on writing the content from users’ perspective. It cannot be said that BERT will not affect ranking but there is no specific way to optimize sites for BERT except that you should have your user in mind.</div>
<div style="text-align: justify;">
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/11612740421850416043noreply@blogger.com21tag:blogger.com,1999:blog-3870361184533516757.post-4452266175323991212019-10-15T10:10:00.000-07:002019-11-24T04:11:57.368-08:00WhatsApp New Features For Android & iOS - Boomerang, Dark Mode & Other Updates<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhTJoLG5Ii4ktDqZdTyOzAQo2_HoeWjv-fNDnjbL187Z5COO5Ifz03j1BUuLASaipyp-eT-FpLEcu0FC4hCouK591Rx0Emc5LeJSKbEnH0VJnHbwm3gtQ82BqmX8kXhZXMp69418aW1cM/s1600/WHATSAPP+NEW+FEATURES.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="WhatsApp New Features For Android & iOS" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhTJoLG5Ii4ktDqZdTyOzAQo2_HoeWjv-fNDnjbL187Z5COO5Ifz03j1BUuLASaipyp-eT-FpLEcu0FC4hCouK591Rx0Emc5LeJSKbEnH0VJnHbwm3gtQ82BqmX8kXhZXMp69418aW1cM/s1600/WHATSAPP+NEW+FEATURES.jpg" title="WhatsApp New Features For Android & iOS" /></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">2019 has been a very significant year for WhatsApp. WhatsApp has rolled out many new features in their app and is still not stopping the updates for their global users. Recently, WhatsApp released new features like voice messages with continuity and fingerprint authentication for its billions of users. Now Whatsapp is coming with some other cool features for its <b>Android and iOS</b> users. These updates will not just enhance the user experience, but also increase privacy and security.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqTl9Nlu9zqruCef5_ihLEBNa-gXvE50mLbgIlgn7iyS3TPXnAhAoDRD9tvz1FJXunzD7mCMhnv4-V7gFoLIQov5Qfl5cLhLK_SFdMhefiQkBYBd8V-T7Z0R8flNgfdzvLQxnSITjF3Bc/s1600/whatsapp-1789194_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"></span></a></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<h3 style="text-align: justify;">
<span style="font-size: large;">
WhatsApp New Features</span></h3>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">WhatsApp is going to provide some essential features in its upcoming versions. Below are some of the <b>upcoming Whatsapp new features</b> for both platforms.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<h4 style="text-align: justify;">
<b><span style="font-size: large;">Boomerang For Whatsapp</span></b></h4>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqTl9Nlu9zqruCef5_ihLEBNa-gXvE50mLbgIlgn7iyS3TPXnAhAoDRD9tvz1FJXunzD7mCMhnv4-V7gFoLIQov5Qfl5cLhLK_SFdMhefiQkBYBd8V-T7Z0R8flNgfdzvLQxnSITjF3Bc/s1600/whatsapp-1789194_1280.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="WhatsApp New Features For Android & iOS" border="0" data-original-height="853" data-original-width="1280" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqTl9Nlu9zqruCef5_ihLEBNa-gXvE50mLbgIlgn7iyS3TPXnAhAoDRD9tvz1FJXunzD7mCMhnv4-V7gFoLIQov5Qfl5cLhLK_SFdMhefiQkBYBd8V-T7Z0R8flNgfdzvLQxnSITjF3Bc/s320/whatsapp-1789194_1280.jpg" title="WhatsApp New Features For Android & iOS" width="320" /></a><span style="font-size: large;">You must have heard the Boomerang feature on Instagram. This feature lets you create and play looping videos. Now Whatsapp is all set to launch the Boomerang feature in the app and you can share Instagram’s Boomerang like looping videos on WhatsApp. According to <a href="https://wabetainfo.com/whatsapp-is-developing-a-boomerang-feature/">WABetaInfo</a> (a website that follows and provides all WhatsApp updates), WhatsApp will allow users to create a looping video of fewer than seven seconds. This feature will be available in the Video Type Panel. </span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">The panel will allow users to choose the format among videos or GIFs. Now the app will have another option indicating the Boomerang as the new format in the left of the panel. Users can create and share the Boomerang- like videos directly with their friends or can add as their Whatsapp status. The boomerang feature is assumed to appear in iOS firstly and then in Android.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<h4 style="text-align: justify;">
<b><span style="font-size: large;">Dark Mode In WhatsApp</span></b></h4>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">‘Dark Mode’ feature is the most awaited feature in WhatsApp. WhatsApp has been talking to introduce the dark mode feature since 2018 and now, there is a big delay in the development of the feature. However, reports suggest that there will be no more delays and users will see the dark mode soon on this chat app. The dark mode is available on many messaging platforms including the Facebook-owned Messenger. Soon WhatsApp will launch the dark mode that will provide easiness to the users while using the chat app in the night.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<h4 style="text-align: justify;">
<span style="font-size: large;">
Memoji For WhatsApp</span></h4>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">Just like Apple, WhatsApp is going to add a new feature in the app for its iOS users. In the year 2017, apple introduced animated emojis known as Animojis that can mimic your facial expressions. Last year, Apple introduced the expansion of Animojis called Memoji, a form of personalized Animated emoji. Memoji lets you create and customize an avatar that looks like you and that tracks your facial movements. WhatsApp is introducing Memoji Stickers for its iPhone users. WhatsApp’s latest beta version 2.19.90.23 offers this feature for iOS users and soon the feature will be available on the stable versions of the app.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<h4 style="text-align: justify;">
<span style="font-size: large;">
Payment Service For WhatsApp Users</span></h4>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">WhatsApp has announced that it will be rolling out a new service named WhatsApp Pay in its upcoming updates. This feature will be similar to Google Pay and PayTm and will be launched only in India. The transactions will be done via the UPI platform. Till now, WhatsApp is testing this feature in India by offering this service to the selected number of users. Soon, WhatsApp Pay will be available to all the Indian users to ease their payment transactions.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<h4 style="text-align: justify;">
<span style="font-size: large;">
Multi-platform support For WhatsApp Users</span></h4>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">WhatsApp new features included the multi-platform support feature in which a user can access their account on multiple devices at the same time. Currently, the user access is limited to two devices via <a href="https://web.whatsapp.com/" target="_blank">WhatsApp Web</a>. With this feature, the users will be able to access their accounts on the iOS and Android platforms simultaneously.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<h4 style="text-align: justify;">
<b><span style="font-size: large;">Preview of Voice Messages in Notifications Bar</span></b></h4>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">Till now, WhatsApp is allowing the preview of images and videos in the notifications, but now the chat app is planning to add a new feature that allows the preview of the voice messages in the notifications to enhance the user experience.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">Whatsapp is aiming to adopt user-friendliness and trying to enhance the user experience. <a href="https://digitalkeshav.blogspot.com/2019/10/whatsapp-new-features-for-android-ios.html#comment-form" target="_blank">Whatsapp new features</a> will definitely help this app to get more users along with the improved user experience.</span></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/11612740421850416043noreply@blogger.com22tag:blogger.com,1999:blog-3870361184533516757.post-84005114880111872212019-09-22T02:25:00.000-07:002019-11-24T04:11:26.430-08:00Digital Marketing Trends 2020 – Things You Should Not Ignore<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-size: large;">Digital marketing is booming and you cannot ignore it. The impact of digital marketing was steady in the 90s, but it has become a necessity now, just after a few decades. There was a time when content posting on the social media platform, was enough for the business awareness and promotion but now, customer behavior is the most important factor. If you are not interacting and communicating with your audience properly, you are not going to stand for long.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq9aN3bzD_l0ULX_weX-LYOazAVTcHCU8vJDoPZvZVsNCTz50kFRyX1v40XoXwTM1jVFk55YnchFpLpQP2e7mpbcJ1dlvw8YX2trzCg9UB1L3SgwBp8WtJoxAWNVLWZ_GZGcgh0mQISEA/s1600/Digital+Marketing+Trends+2020+%25E2%2580%2593+Things+You+Should+Not+Ignore.png" imageanchor="1"><img alt="Digital Marketing Trends 2020 - Things You Should Not Ignore" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq9aN3bzD_l0ULX_weX-LYOazAVTcHCU8vJDoPZvZVsNCTz50kFRyX1v40XoXwTM1jVFk55YnchFpLpQP2e7mpbcJ1dlvw8YX2trzCg9UB1L3SgwBp8WtJoxAWNVLWZ_GZGcgh0mQISEA/s1600/Digital+Marketing+Trends+2020+%25E2%2580%2593+Things+You+Should+Not+Ignore.png" title="Digital Marketing Trends 2020 - Things You Should Not Ignore" /></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Digital marketing is vast and has a lot of techniques and methods. If you execute it properly, it can increase the business profits by boosting the demand for the services or products a business offers. If you want to succeed in your business, just be active and follow your audience.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Many businesses are adopting the latest <a href="https://digitalkeshav.blogspot.com/" target="_blank">digital marketing tips</a> and techniques, while others are still using the old things that were hot in previous years. However, one should not forget that the new technologies are changing the game. Therefore, if you want to flourish your business to success, you must move faster and take marketing strategies of your company to the next level.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">When you are performing the marketing of a business, it is important to adopt the latest trends to make your business ahead. So below are the latest trends in digital marketing that you should use for your business.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h3>
<span style="font-size: large;"><b>Voice Search</b></span></h3>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Voice Search is becoming popular and increasing day by day. Thanks to Siri, Alexa, Google Assistant, and other smart searching interfaces. In 2016, 20% of the voice searches were done only on Android devices and the count is increasing. As per a report from Gartner, by 2020, <a href="https://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/" target="_blank">30% of the browsing on the web will be performed with voice search</a>. The reasons are very much genuine: </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">It is very much easier for a user to give a voice command rather than typing a whole sentence.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">It is a fast method of searching as it is saving the time of the user. The user just provides voice command and gets the search results. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">This technology of voice search has its own challenges. When a user is doing a text search, the browser shows the list of results on a single page. However, in the case of voice search, the device responds verbally and provides you fewer results or choices. So, the approach of voice search is different than that of the normal search. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">It has been seen that the majority of people use voice searches only when they are looking to buy something from a local business. If you want to optimize your website for local voice searches, then you should optimize your content for long term phrases or keywords. Voice searches are generally longer and are done conversationally. Therefore, you should make your website content in a way that sounds conversational.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h3>
<span style="font-size: large;"><b>Artificial Intelligence</b></span></h3>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Artificial Intelligence is influencing digital marketing as it helps in understanding customer preferences, requirements, and behavior. With AI, you can create more innovative and effective strategies and can increase productivity by automating many tasks. It results in saving both time and cost. Many businesses are using AI technologies to understand their customers’ behavior like their product liking, buying habits, things that customers prefer, etc. By analyzing customer insights, you can have more detailed ideas about which products your customer likes and how you are going to promote that in front of your customers.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">By implementing AI in digital marketing, you can enhance your customer experience and can do better promotion of your products and services. As per a study from Blueshift and TechValidate for AI-powered marketing, 26% of the marketers are using AI for optimizing campaigns and <a href="https://downloads.blueshift.com/report-customer-data-for-ai/" target="_blank">28% are using it for product recommendations</a>. Not just that, 57% of the businesses are using AI to improve customer service, as given by Forrester.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">If you are neglecting the collaboration of the AI in digital marketing, then you are losing a big shot in the game.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h3>
<span style="font-size: large;"><b>Chatbots</b></span></h3>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Chatbots are simply machine algorithms that are designed to serve many purposes but most common is communicating with the customer and serving the solutions according to the customer queries or problems. You will find chatbots from social media to mobile apps and business websites.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">With the advancement in AI sector, chatbots can interact with customers and answer their queries just like a human customer support staff. Although chatbot is not a new concept in technology, still businesses are finding difficulties in adapting it. Chatbots are designed to improve customer service. They are programmed in a way to collect data and monitor consumer behavior.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">According to the research from Forrester, 5% of the worldwide companies were using chatbots regularly in 2016; 20% were installing them and 32% were planning to use or test them in 2017. Not just that, as per Chatbots Life’s prediction - 85% of consumer interactions will be handled without any human intervention by 2020. Utilizing the chatbots for your business isn’t going to be bad for your business and customers. </span><br />
<span style="font-size: large;"><br /></span>
<br />
<h3>
<span style="font-size: large;"><b>Omnichannel Marketing</b></span></h3>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Omnichannel marketing is more beneficial for a B2C business. Omnichannel marketing consists of all the channels where you can find your customers or where your customers can find you. For instance, you may post something on social media and start interacting with your customer there and then the customer finds you in SEO rankings and then you may contact him/her in the mail to get a prospect and get on the phone to generate a qualified lead. In this whole process, you are interacting with the same customer on all the channels where your customer is present.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">The primary purpose of omnichannel marketing is to make the online presence of your business and interact with the prospects on every platform so that your customer finds it easy to interact with you through different channels. It does not just help you in getting new customers, but also it’s a technique to develop a positive customer experience that leads to higher customer retention rates. <a href="https://loyalty360.org/content-gallery/daily-news/survey-businesses-that-use-omni-channel-strategies-have-far-better-customer" target="_blank">According to a survey by Aspect Software</a>, businesses that implement omnichannel marketing strategies achieved 91% higher yearly customer retention rates compared to businesses that do not.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h3>
<span style="font-size: large;"><b>Video Marketing</b></span></h3>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Video marketing is in trend due to the popularity of platforms like YouTube, Netflix, Amazon, Facebook Live, etc. <a href="https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html#~complete-forecast" target="_blank">As per Cisco</a>, the video will provide 82% of internet traffic by 2021. Consumers are spending more time on their smartphones nowadays by watching videos. Therefore, businesses can target video marketing to promote their business services, products and can increase awareness. There are many other ways a business can use video marketing to increase traffic and customer base in 2019. </span><br />
<span style="font-size: large;"><br /></span>
<br />
<ul>
<li><span style="font-size: large;">Business event videos</span></li>
<li><span style="font-size: large;">Customer testimonial videos</span></li>
<li><span style="font-size: large;">Product walkthroughs</span></li>
<li><span style="font-size: large;">Brand Stories</span></li>
<li><span style="font-size: large;">Webinars</span></li>
<li><span style="font-size: large;">How-to videos and many more.</span></li>
</ul>
<br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Not just that, businesses go live when they have any product launch or when they are interviewing any influencer. It will provide them huge traffic and an opportunity to reach the maximum audience. It can establish a brand’s image. Video marketing is not limited to likes, shares, and comments. With the right strategy, it can do wonders for your business and generate leads for it.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-slot="6833658047" style="display: inline-block; height: 75px; width: 720px;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h4>
<span style="font-size: large;"><b>In a Nutshell-</b></span></h4>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">With the above-specified trends, you can acquire new customers and enhance their customer experience. However, the marketing strategies, in 2020, require to be implemented accurately to stay ahead in the marketing curve. Whether you are implementing these strategies or not, one thing is for sure that as the technological advancements will go up, so will the <a href="https://digitalkeshav.blogspot.com/2019/09/digital-marketing-tips-how-to-boost.html" target="_blank">digital marketing ideas</a>, tactics, and methods.</span></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com39tag:blogger.com,1999:blog-3870361184533516757.post-47896808050840254292019-09-07T22:21:00.001-07:002019-11-24T04:10:34.156-08:00Digital Marketing Tips - How to Boost Your Sales With Them?<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: large;">To a few, digital marketing is just another fancy word. To other people, it is the backbone of their whole business. Many people think marketing through online way must be a costly attempt that takes a huge number of dollars and several hours to perceive any success. However, this is not the case. There are various free <a href="https://digitalkeshav.blogspot.com/" target="_blank">digital marketing tips</a> and tools that most business visionaries are missing. </span><br />
<span style="font-size: large;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_B4LuvxfA4FpdRqOU1HFoez4liK27AGzOZMCHQt6zymizy-DwneFk8SZG062NRV7Q4gU7HK3XJscnAAsFRCuiNGhKPjNPxN37tNevL8HFNzahAztZ-U1RRmIst0qQJgf9k5lodqv2330/s1600/digital+marketing+tips+-+how+to+boost+sales.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"></span></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQXD4bcMMBVAjpDVfrGxbJyXv7XfjO0TH4r1s-h4nCWrqohAn2pXgFPaLyQ5rekd6vlAcBa5_H9K7NLx8vI5ajhbiKGFCKdQ_MszBMkwHZWMhLK56et8O6_Zia0UdvD7bZx7NGDM0r7Xk/s1600/DIGITAL+MARKETING+TIPS+-+BOOST+YOUR+SALES.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Digital Marketing Tips - How to Boost Your Sales With Them?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQXD4bcMMBVAjpDVfrGxbJyXv7XfjO0TH4r1s-h4nCWrqohAn2pXgFPaLyQ5rekd6vlAcBa5_H9K7NLx8vI5ajhbiKGFCKdQ_MszBMkwHZWMhLK56et8O6_Zia0UdvD7bZx7NGDM0r7Xk/s1600/DIGITAL+MARKETING+TIPS+-+BOOST+YOUR+SALES.jpg" title="Digital Marketing Tips - How to Boost Your Sales With Them?" /></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><br /></span>
<b><span style="font-size: large;">Here are some tips on digital marketing:- </span></b><br />
<span style="font-size: large;"><br /></span>
<br />
<h3>
<span style="font-size: large;">Using blog commenting to build links </span></h3>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Blog commenting has turned into a training synonymous with spammers and shabby online advertisers. That’s why most business visionaries don't take benefit of this mind-blowing opportunity. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">If ignore this negative implication, blog comments are an incredible method to advance your business and construct an influential connection profile. So, how might you utilize the intensity of blog commenting to showcase your substance in a valid, common, and non-malicious way? </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">The first and most significant thing is finding the correct blogs and articles to comment on. The most ideal approach to do this is essential to utilize websites you normally read or sites that appear in your online networking feed. This training guarantees that you are presenting on destinations pertinent to your specialty. This <a href="https://digitalkeshav.blogspot.com/2018/09/kehav.html" target="_blank">digital marketing trick</a> additionally builds the validness of your remarks or comments since you are a real user and most likely have increased genuine traffic from the stuff you are commenting on. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Now, when you comment on your preferred web blogs all the time and are hoping to extend your range, there are different approaches to different articles or blogs. For example:-</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Suppose you are running an online fashion store for ladies. You could enter any of the accompanying reaction into Google: </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Ladies' athletic wear "remarks" </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Ladies' athletic style "leave an answer" </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Ladies' athletic garments "leave a comment" </span><br />
<span style="font-size: large;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_B4LuvxfA4FpdRqOU1HFoez4liK27AGzOZMCHQt6zymizy-DwneFk8SZG062NRV7Q4gU7HK3XJscnAAsFRCuiNGhKPjNPxN37tNevL8HFNzahAztZ-U1RRmIst0qQJgf9k5lodqv2330/s1600/digital+marketing+tips+-+how+to+boost+sales.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Digital Marketing Tips - How to Boost Your Sales with them?" border="0" data-original-height="540" data-original-width="960" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_B4LuvxfA4FpdRqOU1HFoez4liK27AGzOZMCHQt6zymizy-DwneFk8SZG062NRV7Q4gU7HK3XJscnAAsFRCuiNGhKPjNPxN37tNevL8HFNzahAztZ-U1RRmIst0qQJgf9k5lodqv2330/s400/digital+marketing+tips+-+how+to+boost+sales.jpg" title="Digital Marketing Tips - How to Boost Your Sales with them?" width="400" /></a></div>
<h3 style="text-align: left;">
<span style="font-size: large;">Try not to overlook press releases </span></h3>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">A press release can create a heap of perspectives and offers for your business. When you have a number of individuals, particularly journalists, checking on your stuff, there are more chances, your work will be picked by good publications. This can be a significant segment of getting your business to circulate around the web. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Press releases can also help your link building campaigns in a major manner, yet you must be purposeful about the content. If a blogger or journalist sees your press release and chooses to cover your content or try to include it as a piece of a noteworthy story, the keyword you'd use would be vital. But make sure your content is loaded up with keywords you need to rank for. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">In this way, if a journalist or blogger takes a quote from your work, you'll have the option to develop connects to help support your rankings. The most significant thing to remember when running a press release is your message. If you have any incongruence in your messaging, any incorrect information, or errors in your press release, it can be more negative for your business and you. </span><br />
<span style="font-size: large;"><br /></span>
<br />
<h3 style="text-align: left;">
<span style="font-size: large;">Google Hangouts </span></h3>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Google Hangouts is by a long shot one of the preferred <a href="https://digitalkeshav.blogspot.com/2018/11/5-tools-that-helps-in-seo.html" target="_blank">digital marketing tools</a>. In the event that you have any level of power inside your specialty, running standard Google home bases is perhaps the quickest approach to draw in your group of audiences and improve your sales. At the point when people get the chance to associate with you in a crude and unedited form, they tend to connect with you on a deeper level. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">This will fabricate commitment with your audience, changing them from casual readers to raving fans. Utilizing a Google Hangout to host a webinar is also an extraordinary method to boost sales, particularly when you are releasing a product. </span><br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-slot="6833658047" style="display: inline-block; height: 75px; width: 720px;"></ins>
<span style="font-size: large;">But, be cautious. If you are utilizing hangouts only for hosting webinars exclusively to promote products, clients will leave, and you will damage your online reputation. You have to offer enormous worthwhile hosting webinars before you mention a new product. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Hopefully, the above-mentioned digital marketing tips would be helpful to boost your business sales. These tactics are simple to implement for beginners and for small to large business holders who are not from the technology background.</span><br />
<div>
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com128tag:blogger.com,1999:blog-3870361184533516757.post-30403259133542234162019-08-10T20:39:00.002-07:002019-11-24T04:09:17.179-08:00Artificial Intelligence - Benefits and Risks <div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: large;">Humans have progressed a lot. They have developed intelligent machines that can take decisions on their own without any intervention of humans. These machines can accomplish troublesome and complex tasks very efficiently, by itself.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">For instance, digital assistants like Apple Siri, <a href="https://digitalkeshav.blogspot.com/2018/11/latest-update-of-google-in-2019-voice.html" rel="nofollow" target="_blank">Google Assistant</a> and Amazon Alexa available on different devices to make the work easier for humans. Not just that, self-driving cars are another example. These cars can drive you wherever you want by taking care of factors like traffic, pollution, etc. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">But how is all this working? The answer is <b>Artificial Intelligence </b>(AI). In this article, I will be sharing the benefits and risks of Artificial Intelligence that are be impacting <a href="https://digitalkeshav.blogspot.com/" rel="nofollow" target="_blank">digital marketing</a>.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkUNQnKQQBMgeNrhhvm1YRLON6xRnAjkcbqrBkAI4649j2g4onvifWX_z9N6B7ZHQxsKSM7_FHsrPWVbAfvf0viv71SB4UqGINKWMvBmvPHnF5iONY1fXmz1IguvrB5YKtvIJNpIctfMU/s1600/AI+-+BENIFITS+and+RISKS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="AI - Benefits and Risks " border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkUNQnKQQBMgeNrhhvm1YRLON6xRnAjkcbqrBkAI4649j2g4onvifWX_z9N6B7ZHQxsKSM7_FHsrPWVbAfvf0viv71SB4UqGINKWMvBmvPHnF5iONY1fXmz1IguvrB5YKtvIJNpIctfMU/s400/AI+-+BENIFITS+and+RISKS.jpg" title="AI - Benefits and Risks " width="400" /></a></div>
<span style="font-size: large;"><br /></span>
<br />
<h2 style="text-align: left;">
<span style="font-size: large;">What is AI? </span></h2>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">As the name suggests, AI involves the creation of machines that are intelligent and behave and work like humans such as speech recognition or <a href="https://digitalkeshav.blogspot.com/2018/12/4-tips-to-optimize-website-for-google.html" rel="nofollow" target="_blank">voice search</a>. AI, nowadays, is considered as ‘narrow AI’ or ‘weak AI’ as it mainly focuses on handling narrow tasks like playing chess. However, the researchers are majorly targeting ‘general AI’ that can perform intellectual and emotional tasks just like humans.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Though AI is beneficial and making our work and life easier, yet there is a continual discourse going on since the initiation of AI. Experts have different views on AI that whether humans are creating a helpful environment by creating such machines or they are leading the human civilization to destruction.</span><br />
<span style="font-size: large;"><br /></span>
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout="in-article" data-ad-slot="5415453997" style="display: block; text-align: center;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<b><i><span style="font-size: large;">Let’s consider what are the benefits and risks that are suggested by experts and are creating divided opinions.</span></i></b><br />
<b><i><span style="font-size: large;"><br /></span></i></b>
<br />
<h3 style="text-align: left;">
<span style="font-size: large;">Benefits Associated with AI:</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">The idea of AI begun with the intention of creating machines similar to that of humans. The primary goal of AI is to demonstrate and offering users the best suggestions in order to make their living easier. AI uses complex programming that helps machines to replicate human cognitive abilities.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">1. Accuracy</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">AI machines are developed to solve complex problems with higher accuracy and zero-error. Scientists have adopted methods that can help AI machines to perform accurately on critical conditions and to provide the user the accurate solutions for complex equations. AI offers a higher precision and accuracy level that leaves no room for error.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">2. Automation</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">AI can perform any sort of human labor tasks without any requirement of human intervention. This has extensively automated various tasks in different sectors and industries. AI technologies are incorporated by many industries to reduce the human workload. This not only saves their operational costs, but also the human sustainability costs. Humans don’t need to perform tedious and backbreaking tasks with the adoption of AI technologies.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">3. Improved Efficiency of Work</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">When it comes to the work efficiency, you can rely on the AI-powered machines. The intelligent machines can perform repetitive tasks efficiently without any error. Furthermore, these machines can work 24*7, so it reduces the cost of hiring two sets of employees and one can use the machines according to their needs.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">4. Reduced Operational and Training Costs</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">AI is based on <a href="https://en.wikipedia.org/wiki/Machine_learning" rel="nofollow" target="_blank">machine learning algorithms</a> such as Deep Learning to gain an understanding of new things. In this way, there is no requirement of writing new code if we want them to learn something. Researchers are trying to develop machines that can optimize their machine learning abilities in order to learn different processes faster. In this way, the training cost of robots would be lesser than that of humans. </span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">5. No Break Requirement</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">AI-powered intelligent machines are increasing the work efficiency and accuracy in many ways like machines don’t need to take breaks and can perform the same tasks repetitively without any downtime.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-g0-11-1z-75+v3" data-ad-slot="6275387326" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h3 style="text-align: left;">
<span style="font-size: large;">Risks Associated with AI:</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">Although the AI has bright sides and is considered as the boon, yet some experts fear that humans are cultivating risks for themselves by creating such machines. The biggest risks associated with AI are:</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">1. Environmental Risk</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">AI machines are designed with multiple processors to increase their computing powers. These processors have Lithium batteries which are a rare element on earth. The higher mining of this element damages the environment. Not just that, they need a gigantic amount of power to function properly and therefore need more power plants that are directly damaging the environment.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">2. Unemployment</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">If we will consider robots or AI in every field or industry, then the result will be unemployment. Undoubtedly, machines can perform faster and can do repetitive work better than humans, but it can be a bane for humans too. Businesses will choose robots for better productivity and profits. Hence, there will be no jobs for humans.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">3. Higher Cost</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">The cost of creating or adopting AI technologies is very much high as it involves complex programming. If any breakdown occurs in the machines, the recovering and reinstalling require a huge amount of money. These machines require frequent checks to ensure their functionality. You may have to spend a lot to maintain and repair these machines.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<h4 style="text-align: left;">
<span style="font-size: large;">4. Creation of human replica</span></h4>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">It is true that AI allows the machines to act and behave like humans but a fact cannot be denied that machines can't have moral values and intelligence that is given by nature. Machines only understand the codes and programs and react accordingly without having knowledge of the pros and cons. This may lead to some critical results. Machines lack in originality that humans have.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- Display ads -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="auto" data-ad-slot="4825013784" data-full-width-responsive="true" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h3 style="text-align: left;">
<span style="font-size: large;">In a Nutshell</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">AI and robotics have undoubtedly eased human lives in many aspects. But the rise of technology gave birth to many risks as well. <a href="https://en.wikipedia.org/wiki/Artificial_intelligence" rel="nofollow" target="_blank">AI technologies</a> should be adopted by creating ethical codes and policies to ensure the safety from the devastation that may occur due to the use of it. </span></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com18tag:blogger.com,1999:blog-3870361184533516757.post-87905708788635166472019-07-08T20:18:00.000-07:002020-04-17T04:59:24.875-07:00Top 5 Questions To Ask Before Hiring Any Digital Marketing Agency<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikh9Tja-yPf6YxLquFZWxRDlFp2JGnQL0GOXXHzKO0GUl0URQDU8p83Lgt2qxE90OmAVJ0LjkZwrFxir1pM7KXyFG_evzTgNiyxteNPEwQUlCYdiby3x0Z8l4Q_SzCvxJgbwTgMfjESO0/s1600/TOP+5+QUESTIONS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Top 5 Questions To Ask Before Hiring Any Digital Marketing Agency" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikh9Tja-yPf6YxLquFZWxRDlFp2JGnQL0GOXXHzKO0GUl0URQDU8p83Lgt2qxE90OmAVJ0LjkZwrFxir1pM7KXyFG_evzTgNiyxteNPEwQUlCYdiby3x0Z8l4Q_SzCvxJgbwTgMfjESO0/s1600/TOP+5+QUESTIONS.jpg" title="Top 5 Questions To Ask Before Hiring Any Digital Marketing Agency" /></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Digital marketing services are an essential step for any business to grow and rise. Many companies have set up in-house digital marketing teams to handle their online activities. But hiring in-house digital marketing teams can have their own pros and cons for every organization. The major one lies in terms of cost. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Hiring an in-house team can increase your operational cost, infrastructural and technical cost. You may have to hire multiple people for different roles such as content writers, SEOs, PPC experts and so on. Managing an in-house team can increase burden sometimes and businesses may lose their focus towards their goals.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">To avoid such a scenario, many businesses are outsourcing their work to the experienced and professional digital marketing agencies who can bring benefits to their business in terms of revenue. Outsourcing your work to a <a href="https://g.page/digitalkeshav1?gm" rel="" target="_blank"><b>digital marketing agency</b></a> ensures that you will get excellent results and high ROI for your company. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">There are many digital marketing companies, that are providing the same quality of work with different packages. But you should go for the one that matches your business requirements and goals.</span></div>
<br />
<div style="text-align: justify;">
<span style="font-size: large;"><b>In this article, you will learn what things you should ask before hiring any digital marketing agency and find the one that fits your needs.</b></span></div>
<span style="font-size: large;">
</span>
<br />
<div style="text-align: justify;">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb2_Z_sKDbq3xFM0NYzldWAJiyOhe8l20B_CVbJVc_kwz099wSQDIhhyEIiYgjq8CG9ZSa05QLaGGaZqdxiI4dMSw40wAA6xDr3mIMn3HIxcARBqN__CSnMpuQeMFIdgkC0rEWxaw2qQE/s1600/Untitled+design+%25289%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb2_Z_sKDbq3xFM0NYzldWAJiyOhe8l20B_CVbJVc_kwz099wSQDIhhyEIiYgjq8CG9ZSa05QLaGGaZqdxiI4dMSw40wAA6xDr3mIMn3HIxcARBqN__CSnMpuQeMFIdgkC0rEWxaw2qQE/s1600/Untitled+design+%25289%2529.jpg" /></a></div>
<br />
<br /></div>
<span style="font-size: large;">
</span>
<br />
<div style="text-align: justify;">
<span style="font-size: large;">Below are some of the questions with which you can observe whether a digital marketing company is a good fit for you or not.</span><br />
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
<span style="font-size: large;">1. How the agency understands the client's requirements?</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">This is a basic yet dominant question that the client should ask himself. As a client, you should be observant enough to analyze whether the digital marketing agency is understanding your requirements or not. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">It includes the observation of the details like how they approach and work with their clients and their digital marketing techniques and solutions they are offering to you for your problems. At this point, you will get the idea of their working experience with clients and how they organize their work.</span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">By observing these details, you will get to know the information about their process and tactics in digital marketing and their way of operation. If you are satisfied with their answer, you should go to the next question. </span></div>
<div style="text-align: justify;">
</div>
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-g0-11-1z-75+v3" data-ad-slot="4390035917" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h3 style="text-align: justify;">
<span style="font-size: large;">2. What are their packages and what will be the right fit for you?</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">You can't decide the right choice for you without knowing the package of the agency. This is an important question to ask any <a href="https://g.page/digitalkeshav1?gm" target="_blank">digital marketing company</a>. Make sure the agency matches your expectations and budget. You should ask each agency to provide the packages and additional costs and also ensure that there is no hidden cost.</span></div>
<span style="font-size: large;">
</span>
<br />
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-size: large;">Mainly, companies provide different packages based on the client's requirements. Many of the companies offer two types of pricing models - monthly or project wise packages. That is completely your decision and you can choose the suitable package for you. You can select 5 to 10 service providers and then compare the agencies on the basis of the factors that include - services, costs, knowledge, reputation, experience, and your requirements.</span><br />
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
<span style="font-size: large;">3. Can they show you the portfolio of their work?</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">Make sure the company has some successful examples and is able to provide the evidence of their good relationship in the form of testimonials, portfolios and case studies.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">You can check online reviews, the profile of their clients, what services they offer to their previous clients, and how much time they completed clients' requirements. If possible, interact with their previous clients to understand their work ethics and skills.</span></div>
<span style="font-size: large;">
</span>
<br />
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-size: large;">Digital marketing agency normally leaves out the evidence of their work. So, you shouldn't forget this question before hiring any <a href="https://digitalkeshav.blogspot.com/2019/03/booming-process-of-internet-digital.html" rel="nofollow" target="_blank"><b>digital marketing</b></a> agency.</span></div>
<span style="font-size: large;">
</span>
<br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
</div>
<h3 style="text-align: justify;">
<span style="font-size: large;">4. Who are the team members that will be working for you?</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">This is another important question to ask the digital marketing company. You should get in touch with the team of digital marketing who is going to handle your campaigns, website marketing, social media, and other services. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Make sure the team has experienced members in the respective field. For example, if your main goal is to improve the ranking of your website, then you would be keen to know someone with solid experience in the <a href="https://g.page/digitalkeshav1?gm" target="_blank">SEO </a>field to work on your website.</span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">Another thing you should notice is how much-experienced team the agency has, how the work will be assigned and how they will divide the work among the employees? If possible, try to test the knowledge of some expert team members by interacting with them and asking solutions for some exemplary problems.</span></div>
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-g0-11-1z-75+v3" data-ad-slot="4390035917" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h3 style="text-align: justify;">
<span style="font-size: large;">5. Why a particular agency is the right fit for you?</span></h3>
<div>
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">You should ask this question and give them a chance to describe why they are a good fit for your work. </span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Digital marketing is a long term and fruitful process. If you are outsourcing it to a digital marketing firm, it's better to find an agency that can operate on a long term basis and build a good relationship. Take your time and then decide -<b>Is it the right fit for you or not?</b></span></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com55tag:blogger.com,1999:blog-3870361184533516757.post-2414831400321581852019-06-13T08:40:00.001-07:002019-11-24T04:05:10.745-08:00Major Updates of Google Algorithms - Every SEO Need To Know<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-size: large;">Google Algorithms are the segments of SEO ranking factors. If you are not fulfilling the Google guidelines, then your website may lack in the SEO ranking factors. Every time Google launches any new update, it makes it more difficult to rank in terms of SEO. In this article, you can read and learn the major updates of Google that you should follow and make your website Google and SEO friendly.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSbIpBmDU7Hf9Du5anWoO4iVF9LwZo6pmlsZwosGEOmwpGkcJ9acGVU7q820s5q_KwoiMqyUsFWD87x3XlFBxZy2uR30Y2bK_vfzj63tQ6d_hfq1xo0Up6MDHlsZP0FmRKh7GjgV_2m-Y/s1600/google+algo+updates.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Major Updates of Google Algorithms" border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSbIpBmDU7Hf9Du5anWoO4iVF9LwZo6pmlsZwosGEOmwpGkcJ9acGVU7q820s5q_KwoiMqyUsFWD87x3XlFBxZy2uR30Y2bK_vfzj63tQ6d_hfq1xo0Up6MDHlsZP0FmRKh7GjgV_2m-Y/s400/google+algo+updates.jpg" title="Major Updates of Google Algorithms" width="400" /></span></a></div>
<br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">
</span>
<br />
<h4 style="text-align: justify;">
<span style="font-size: large;">Google Panda Update</span></h4>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">The Google Panda update was introduced in Feb 2011. It evaluates the quality of content on the website. It mainly focuses on your websites' On-page optimization. This algorithm checks your low-quality content. It inspects grammar errors, duplicate content, poorly formatted text, and article spinning.</span></div>
<span style="font-size: large;">
</span><br />
<br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">If you are stuffing keywords in your website content, the panda update will penalize your site immediately. Keyword stuffing means forcefully inserting your keywords many times without any sense. for eg., your keyword is "<a href="https://digitalkeshav.blogspot.com/" rel="nofollow" target="_blank">digital marketing in Delhi</a>". If it has been utilized more than the required keyword density such as more than 8-10 times in 400 words article then panda update will de-rank your site on Google. This is a very important update rolled out by Google in terms of SEO. Till now, Google has done many modifications in its Panda update.</span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
</div>
<h4 style="text-align: justify;">
<span style="font-size: large;">Google Penguin Update</span></h4>
<br />
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">The Google Penguin update rolled out in April 2012. The main purpose of this update was to measure the spamming sites and link bombing sites in search engines. Link Bombing means if your website is getting a lot of backlinks every day, then Google AI will detect it as suspicious activity and it may penalize your website. So, according to the penguin update, Google will penalize your site for link bombing.</span></div>
<span style="font-size: large;">
</span><br />
<br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">The second reason can be the link exchange with another site. Many SEO experts are using this strategy to create <a href="https://digitalkeshav.blogspot.com/2019/01/5-ways-to-get-hq-backlinks-for-your.html" rel="nofollow" target="_blank">high-quality back-links</a>. But, if you create more and more links through link exchange then again it can be harmful to your website and Google may de-rank your site.</span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
</div>
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-g0-11-1z-75+v3" data-ad-slot="4390035917" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h4 style="text-align: justify;">
<span style="font-size: large;">Google Payday Loan Update</span></h4>
<br />
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">Payday Loan update mainly focuses on search queries. This update was launched in 2013 and targeted spam queries like pornographic, casino and loan of high interest. Google removed the spammy keywords from the content with this update. This is a very straightforward and simple update by Google. Naturally, many sites are using high-risk SEO methods but still those sites are not targeted to pornographic content, interest loan and so on.</span></div>
<span style="font-size: large;">
</span><br />
<div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<h4 style="text-align: justify;">
<span style="font-size: large;">Google Rank-Brain Update</span></h4>
<br />
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><span style="font-size: large;">As the name suggests, Rank-Brain is a machine-learning artificial intelligence system. Google confirmed the usage of the Rank Brain algorithm on </span><span style="font-size: large;">26th October 2015.</span><span style="font-size: large;"> It is a part of a search algorithm that helps to understand users' search queries. </span></span></div>
<span style="font-size: large;">
</span><br />
<br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">Let's understand with an example:</span></div>
<span style="font-size: large;">
</span><br />
<br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">A user is searching "shoe" on Google, it will show the suggestions like "running shoes", "casual shoes", "formal shoes" etc. This update even knows very well the difference between "<a href="https://www.apple.com/in/" rel="nofollow" target="_blank">Apple</a>" smartphone or "Apple" fruit. That's why this is called the Google AI update.</span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
</div>
<h4 style="text-align: justify;">
<span style="font-size: large;">Google Broad Core Update</span></h4>
<br />
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">This is one of the latest updates which is given by Google. On Sunday 2nd June 2019, Google announced the rollout of a broad core algorithm to start on Monday 3rd June 2019. The core update targeted the specific queries that the user wants to search. It focuses on the relevancy of the website as per the users' search queries. It impacts the ranking of the search engine result page. </span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
</div>
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-g0-11-1z-75+v3" data-ad-slot="4390035917" style="display: block;"></ins><div style="text-align: justify;">
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<span style="font-size: large;">If you want to fix your site from the broad core algorithm, then focus on user intent, Google guidelines, content quality, and clear architecture.</span></div>
<div style="text-align: justify;">
<br /></div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com48tag:blogger.com,1999:blog-3870361184533516757.post-25349559562451024282019-05-05T07:53:00.002-07:002019-11-24T04:00:58.927-08:00Difference Between SEO and SMM - Which is Better?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-size: large;">When you are into digital marketing, you can adopt multiple marketing techniques like search engine optimization (SEO), pay per click (PPC), social media marketing (SMM) and so on. However, most of the businesses are investing in SEO and SMM. Both are playing a major role in the digital marketing of a business. But when it comes to choosing the one, people are confused about which is better - SEO & SMM?</span></div>
<br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">Undoubtedly, both techniques are useful if want to increase your business branding and web traffic but both work on different strategies. In this article, you will get the knowledge about the SEO and SMM along with their working criteria and then you can decide which one is good for you - SEO or SMM. Let's start now.</span></div>
<span style="font-size: large;">
</span><br />
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeVurXZHo8xZPMSb_BvNaXPrHsj5mxExd-M3zaQQTUMdYscdeJpYfH9a83RcwYvcq5hxlFxTJDtiQQO2idgZH4cPS2OvaeB9eN41iy3QEARGFQkzHTUFHTt28fyGJOqep5mIZIW8cQUXM/s1600/SEO-vs-SEM-vs-SMO-vs-SMM-Which-one-is-Best-for-you-Facebook.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Difference Between SEO and SMM - Which is Better?" border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeVurXZHo8xZPMSb_BvNaXPrHsj5mxExd-M3zaQQTUMdYscdeJpYfH9a83RcwYvcq5hxlFxTJDtiQQO2idgZH4cPS2OvaeB9eN41iy3QEARGFQkzHTUFHTt28fyGJOqep5mIZIW8cQUXM/s400/SEO-vs-SEM-vs-SMO-vs-SMM-Which-one-is-Best-for-you-Facebook.png" title="Difference Between SEO and SMM - Which is Better?" width="400" /></span></a></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
</div>
<h3 style="text-align: justify;">
<span style="font-size: large;">
SEO (Search Engine Optimization)</span></h3>
<div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div style="text-align: justify;">
<span style="font-size: large;">SEO is an organic technique that totally relates to your site. The primary purpose of this technique is to get organic traffic on a website by ranking the website on top for some search terms that users search and are related to your business. It is divided into two categories - on-page and off-page. When you are structuring and managing your website according to the search engine guidelines to rank in SERP, you are performing the on-page optimization. Some of the activities in on-page SEO are</span></div>
<br />
<ul style="text-align: left;">
<li style="text-align: justify;"><span style="font-size: large;">Content management and optimization</span></li>
<li style="text-align: justify;"><span style="font-size: large;">URL structuring</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Heading Tags</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Meta Tags</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Keyword Density</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Interlinking</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Image optimization</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Technical SEO likes robots.txt maintenance, sitemaps, schemas, breadcrumbs, Google Analytics integration, and so on.</span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: large;">When you are performing activities on other websites to raise your website ranking, it is the off-page optimization that you are doing. The primary goal of off-page SEO is to build links and traffic for your website from other sources. Some of the off-page activities are</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div>
<ul style="text-align: left;">
<li style="text-align: justify;"><span style="font-size: large;">Forum Links</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Profile Creation</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Guest Posting</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Outreaching</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Social Networks</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Discussions</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Business Listing</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Broken Link Building and so on.</span></li>
</ul>
</div>
<span style="font-size: large;"></span><br />
<div style="text-align: justify;">
<span style="font-size: large;">SEO plays an important role in Internet marketing. With SEO, you can get organic traffic by doing brand promotion and awareness. Many small and big companies are doing SEO for their websites. This is the reason that competition is very high and everyday organic ranking is ups and downs. In this digital world, Without SEO you can't imagine that you can get online customers.</span></div>
<span style="font-size: large;">
</span><br />
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-g0-11-1z-75+v3" data-ad-slot="4390035917" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h4 style="text-align: justify;">
<span style="font-size: large;">
How Its Works</span></h4>
<div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div style="text-align: justify;">
<span style="font-size: large;">Well, SEO takes time. You can't expect instant results when it comes to SEO. SEO depends upon a lot of factors like but majorly it depends upon the content quality and the relevancy. </span><span style="font-size: large;">Below are some points to show how SEO works:</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span>
</div>
<ul style="text-align: left;">
<li style="text-align: justify;"><span style="font-size: large;">SEO Ranking factors depend upon search engine algorithms.</span></li>
<li style="text-align: justify;"><span style="font-size: large;">SEO works on your content optimization and website quality. </span></li>
<li style="text-align: justify;"><span style="font-size: large;">If you want to rank your website easily then you should firstly focus on the on-page optimization techniques. </span></li>
<li style="text-align: justify;"><span style="font-size: large;">After doing On-Page, you should start link building, which is off-page SEO, to create quality links.</span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: large;">As specified above, SEO is an ongoing activity so it takes time to rank your website for keywords. For example, if I am targeting a keyword </span><span style="font-size: large;">"</span><a href="https://digitalkeshav.blogspot.com/" rel="nofollow" style="font-size: x-large;" target="_blank">SEO in Amritsar</a><span style="font-size: large;">", it may or may not take much time for my website to get ranked.</span></div>
<h3 style="text-align: justify;">
<span style="font-size: large;">
SMM (Social Media Marketing)</span></h3>
<div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div>
<div style="text-align: justify;">
<span style="font-size: large;">SMM is a paid marketing. It is a process of generating traffic, leads and business by advertising on <a href="https://digitalkeshav.blogspot.com/p/social-networks.html" rel="nofollow" target="_blank">social media platforms</a> like Facebook, Instagram, Linkedin, etc. The main goal of SMM is to generate ROI (Return of Investment). Paid marketing provides instant results and in this era, when people are active on social platforms, SMM is proving to be beneficial for many businesses. Before starting SMM, you should be clear about your business goal and set up the campaigns accordingly. </span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-size: large;">You should be clear about your budget and daily spent. The type of ads you want to create and the audience you want to target. Only then you can expect good results from SMM.</span></div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<h4 style="text-align: justify;">
<span style="font-size: large;">
How Its Works</span></h4>
<div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div>
<div style="text-align: justify;">
<span style="font-size: large;">These are key points that show how you can implement social media marketing:</span></div>
</div>
<div>
<ul style="text-align: left;">
<li style="text-align: justify;"><span style="font-size: large;">If you are new on social media then you should create brand awareness ads and get likes and followers.</span></li>
<li style="text-align: justify;"><span style="font-size: large;">If you will create unique and attractive ads and target the specific audience for your business, then SMM will give you better results.</span></li>
<li style="text-align: justify;"><span style="font-size: large;">Facebook ads are more popular in SMM, so be clear about your business goal and make the campaigns accordingly.</span></li>
</ul>
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-g0-11-1z-75+v3" data-ad-slot="4390035917" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<br />
<h3 style="text-align: justify;">
<span style="font-size: large;">
Conclusion:</span></h3>
</div>
<div>
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div>
<div style="text-align: justify;">
<span style="font-size: large;">Well, in my opinion, choosing one depends on your business type and requirement. For instance, if you have an e-commerce site then SMM will be a very good option for you. If you want to generate instant results, then you can go for SMM and if you need long term results, then you can go for the SEO. It doesn't matter which technique you will consider, remember both techniques will help you in revenue generation if implemented correctly.</span></div>
</div>
<div>
<div style="text-align: justify;">
<br /></div>
</div>
</div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com67tag:blogger.com,1999:blog-3870361184533516757.post-49762523154805012922019-04-07T04:48:00.000-07:002019-11-24T03:57:34.754-08:00What Are The Best Secrets of SEO - You Know ?<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: large;">In this competitive world of SEO, some secrets or hacks of SEO can help to rank your site easily. In this article, you will learn about some SEO secrets that will be beneficial for your website. Google launches new algorithms and makes the SEO would be complex. I was very shocked that people have no idea about the newly launched Google algorithms. So, Read the <a href="https://digitalkeshav.blogspot.com/" target="_blank">digital keshav</a> article that would be helped to learn about the best SEO secrets to rank the website on Google.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyTvQ24Z94g8tylZ5yoIqAdKJM-y-a0_opaNcPBUh6WOgy5UWhtCmp6d4xKvx2DyZr-3gp2CzzM26UpzUbvdAQVfjFh_GinirY9zbYkyb5W2Ou-jiLxHr2eTMzfWBKnvypiu20OdWoe5s/s1600/seo+secrets.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1170" data-original-width="1600" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyTvQ24Z94g8tylZ5yoIqAdKJM-y-a0_opaNcPBUh6WOgy5UWhtCmp6d4xKvx2DyZr-3gp2CzzM26UpzUbvdAQVfjFh_GinirY9zbYkyb5W2Ou-jiLxHr2eTMzfWBKnvypiu20OdWoe5s/s400/seo+secrets.jpeg" width="400" /></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Let's Start it...</span><br />
<div>
<span style="font-size: large;"><br /></span></div>
<span style="font-size: large;">1. <b>Content</b>: At this time, Google wants quality and informative content. Content is the heart of your website. If your content quality is not good according to the guidance of Google, then you can't rank your site on Google. Your content must be unique and long with genuine deep information. As you know, content is the king. So, you should create informative quality content and <b><a href="https://digitalkeshav.blogspot.com/2018/10/4-tips-to-improve-content-marketing.html" target="_blank">optimize your content</a></b> to gain more traffic on your site. when you start content optimization, you should remember these 3 things:</span><br />
<div>
<ul style="text-align: left;">
<li><span style="font-size: large;">Target your keywords for your goal</span></li>
<li><span style="font-size: large;">Improve the readability for your audience</span></li>
<li><span style="font-size: large;">Using internal and external links</span></li>
</ul>
</div>
<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-6765762847796874" data-ad-format="fluid" data-ad-layout-key="-g0-11-1z-75+v3" data-ad-slot="4390035917" style="display: block;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">2. <b>Avoid Spammy Links</b>: When you create backlinks for your site, you need to check whether the website has spam or not. Spammy links are dangerous for your website. According to the Google Penguin update, Google avoids the spammy websites and links. So, you should avoid spam backlinks for your website. you should also avoid spam keywords in your content of the website. To check spammy links, many tools are available on Google like Moz.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">3. <b>Social Media</b>: Social Media plays an important role to promote your brand, product or service. You have to build multiple social accounts and share posts or content to increase website traffic. This is one of the best secrets of SEO to make your website visibility and get more customers for your products or services. Most of high social media platforms are <a href="https://fb.com/" target="_blank">Facebook</a>, <a href="https://www.linkedin.com/" target="_blank">Linkedin</a>, <a href="https://twitter.com/" target="_blank">Twitter</a>, <a href="https://www.tumblr.com/" target="_blank">Tumblr</a>, <a href="https://www.quora.com/" target="_blank">Quora</a>, <a href="https://www.instagram.com/" target="_blank">Instagram</a>, <a href="https://www.youtube.com/" target="_blank">Youtube</a>, etc.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">You need to create a good reputation on social media for your website. You can get two benefits to make an account of social media. the first one is, you will get free backlinks for your website. The second benefit is, you will get followers and gain traffic for your website.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">4. <b>Competitor Analysis</b>: When you doing <a href="https://digitalkeshav.blogspot.com/2018/09/5-on-page-ways-to-boost-website-traffic.html" target="_blank">On-Page SEO</a>, you need to see your competitor what they are doing? You can check your competitor's website design, content, links and brand image on the internet. this is the best SEO secret to help your website ranking on Google. You need to be updated about the competitor website or backlinks. Competitor analysis is an important part of SEO.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><b>Conclusion</b>: These are the <b>best secrets of SEO</b> that will be helped to increase your website ranking or traffic. The main goal of SEO is to increase the visibility of the website on Google. you need to follow these rules and you should update about Google algorithms. </span></div>
Digital Keshavhttp://www.blogger.com/profile/02264416913173608134noreply@blogger.com31