8 Proven Strategies to Increase Blog Traffic

If you are a blogger like me, then you may have been facing the difficulty in getting traffic on your blog. Despite publishing the quality and relevant content, you may lack traffic. The reasons can be many but the most important question arises here is how to gain blog traffic. 

You can find a content pool of diverse strategies that may help you in gaining traffic. But before implementing any of these strategies, just ask yourself, “Are these strategies reliable and good enough to be implemented?”

If it is yes, then you can go for some. Experimenting is a good thing, but if you are provided with the tried and tested tactics, then implementing them won’t do any harm. Therefore, in this post, I am going to share some proven tactics and methods to increase your blog traffic.

1. Go for the content that people are looking for

Before creating any blog post, analyze and understand what people are looking for. I have seen many bloggers that only talk about their own achievements in their blogs. This may excite them, but not the readers. Recognize what people want to read. You can choose the trending topics by using tools such as BuzzSumo, Ahrefs or platforms like Quora, AnswerThePublic, etc.

Be picky in terms of the topic that you are going to present in front of your readers. 

Tip - Avoid posting latest news or random rants as much as you can, if you are an authentic blog. 

Such content pieces can give huge traffic in the beginning but once the interest of the readers fades away, your content is no use.

Instead, go for the informative posts that can provide consistent traffic and can rank easily on search engines.

Go for the topics such as How-tos, tips with count (7 tips), guides, etc. This type of content can provide you with passive organic traffic.

2. Write by keeping user’s search intent in mind

Whenever a user types a query in the search engine, he/she must have an intent behind it. Consider yourself as the end-user and find out the search intent. Now the question is how to understand the user’s search intent. 

Well, simply go to Google and search for something. Google will provide you with all the best content pieces it has. For example, if a user types “digital marketing tips”, he/she is basically looking for information related to digital marketing or advertising. 

Now analyze the content of these top-ranking blogs and understand what they are providing that is fulfilling the user’s search intent. 

Tip - Choose and write on topics by keeping search intent in mind. This makes your content more relevant and you can rank easily on search engines.

Remember, Google always prefers to rank and show the content that is relevant to the user’s search intent and that people want to see. 

3. Write in-depth content 

After you are done with the research part, focus on writing the in-depth content. 

Tip - Creating a topic with detailed information and a good length can gain ranking and therefore can increase blog traffic.

Target long-tail keywords in your blog post and make it as natural as you can. You may have noticed a blog ranking for multiple related terms. The reason is quite simple. Google understands the variations that users use while looking for something. For instance, different users may type different queries having the same search intent.

User 1 - How to treat dengue patients?

User 2 - Tips to treat dengue patients

User 3 - Treating patients of dengue

Now, these are distinct queries having common search intent. The users are looking for ways to treat dengue patients. 

In this scenario, you may see the same result in the SERP because Google identifies the variations and frequently ranks the same pages for multiple related terms.

So, my suggestion to you is to provide, as much as possible, detailed information to the readers. It will increase your chances of getting ranked in the SERP and you may gain blog traffic.

4. Include Links in the posts

If you notice my previous blogs, I have done the internal and external linking of my blog posts. Internal links are links associated within a website in which you provide links to the other page of the same website. Whereas external links refer to providing the links to other authority websites. 

If your website has some pages that are ranking in good positions, you can link them in other pages that need a boost. This refers to the internal linking. It will help in improving the performance of the pages in search engines.

Tip - Check the positions of the pages on Google Search Console. GSC provides all the pages of your website that are ranking on high positions.

When you write a blog, you may pick some resources from other websites such as stats, reports, survey results, tools, etc. While doing so, you can add the link of the reference sources in your post to increase the visibility of your post.

5. Focus on the Link Building

Being a digital marketer, I have often heard that link building is dead. But this is just a myth. Quality backlinks always provide a share in generating organic traffic. You can use numerous link building strategies such as content reposting, broken link building, outreaching, etc. But my suggestion is to go for guest blogging. 

There are a lot of websites that allow users to write and post on their websites and give links in return. The thing that matters are the relevancy and the quality of the content. You can either link your website’s blog or the website itself, depending upon the guidelines of the guest blogging website.

All you have to do is to find the websites that allow guest submission and create content according to their guidelines.

Tip - If you are struggling with the guest blogging sites, you can find them using advanced search methods.

Advanced search allows you to find the guest posting websites in your niche. Some of the operators to do an advanced search are

• [your_topic] “write for us”
• [your_topic] “guest post”
• [your_topic] “guest article”
• [your_topic] “become an author”
• [your_topic] inurl:contribute

These are some of the operators. You can find more on Google. With this advanced search, Google will display websites that allow guest submissions.

6. Promote content on Social Media

You can share the links of your published work on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

As you know, graphics and videos are the best methods to increase your reach.

Post-eye-catchy and informative graphics or videos related to the posts that you want to promote. Engage with your users and communicate with them. 

Tip - Videos can increase your landing page conversions by 86%. Use videos in your blogs and on social media platforms as well.

Promote your content on the different communities such as

• Facebook Groups
• Slack Communities
• Forums
• LinkedIn groups

Each community or forum has its own set of rules and guidelines. Read their rules and post only, if they allow you to do so. Don’t spam rather become an active member by engaging with other members such as leaving comments, liking their posts, etc. Build relationships with them and you will get the chance to share your content.

7. Target Question-Answer Websites

Question-Answer websites or discussion websites can bring a lot of traffic on your blog. You can target Quora, Disqus, Reddit and other websites like these, to increase traffic. As per my opinion, 

Quora is one of the best platforms to generate traffic and to showcase the expertise that you have. You can answer the questions in your niche. I have been active on Quora and it has an audience of 300 million people. 

Have you ever noticed that Quora appears on the first page of SERP? If not, then make a search on Google. Most of the time, while you make a search, you will find Quora on the first page of the SERPs.

Tip - Quora ranks for millions of keywords in Google. Answer the questions that are new and in the trend of your niche. You will get views easily.

Just like Quora, Reddit is a popular platform with 330 million members. But the difference lies in the guidelines of the websites. Reddit is one of the high traffic generating platforms but it is not an easy nut to crack.

Reddit doesn’t allow self-promotion at all. If you want to work on Reddit, you need to understand the culture of Redditors. If you don’t do so and directly do posting on any subreddit, your post will be marked as spam and the further attempts will result in a ban.

Tip - Choose subreddit of your niche and then look out, if they allow links or not. Go through the top posts on Reddit and analyze their methods of posting.

You need to be a pro when it comes to Reddit. 

8. Paid Promotion

When I speak about paid promotions, many businesses may not like this. But it is the rapid method to generate traffic. You can do social media marketing or search engine marketing depending upon your business niche.

Tip - In most cases, social media marketing generates traffic at lesser prices as compared to Google Ads. Rest depends upon the business type, location and target audience.

No one can neglect the fact that paid marketing starts to give results from day one. Yes, it costs you but you can optimize your campaigns to save your money.

Summing Up

All the above-mentioned tactics are important and work. Although you can use it individually, yet combining them all will definitely do wonders for your website or blog.

When you rank on good positions, you get higher traffic on your website or blog. If you want to succeed and grow your traffic, use these tactics.

Try these methods and let me know, if I missed something, in the comment section!