Keywords - Density, Proximity And Prominence in Search Engine Optimization

Hi Readers! I hope you got a good knowledge of SEO and Digital Marketing with the help of my blogs. Today, we discuss the keywords density, proximity, and prominence. this is a very important part of keywords research and optimization. To get a better understanding of this article, I request you should read my earlier blog about types of keywords match and should read about keyword optimization in SEO. 

As you know, our first task is - find keywords with good traffic with the help of some tools like Google keyword planner, Google Trends, Ubersuggest, and KWfinder. After that our task is to optimize keywords in content and web pages with good SEO practices. So, this article will guide you to various techniques to follow for optimizing keywords in the content or a full website. 

Let's Start Now with Keyword density.

Keyword Density in SEO

Keyword density is an average of keywords in our content. It is the percentage of times a keyword appears on a web page compared to the total number of words on the page. Keyword density must-be in between 2-3%. If you put your keywords are more than 3 or 4 percent than, In the eyes of Google, you create black hat SEO that is known as over-optimization and keyword stuffing. you can use many tools to check your keyword density on your website. To check keyword density, we can use the Keyword density checker tool. This tool is a part of Small SEO Tools.

I recommend you can use VerifySEO tool to check your keyword density. Because this tool helps you to track your density, page length, page title, header, speed, and robot.txt file. Keyword density will help you to make an attractive and informative large content. In easy language, If your content length is around 800 to 1000 words then, you can easily put 4 to 5 keywords in your content. But now, the main thing is how to put your keyword in your content, because if you put your keyword in the wrong way, then Google will not accept your content and didn't consider be informative and qualitative content. Google will consider, this is keyword stuffing and this work is done by the Black Hat SEO Technique.

For example- " The prime minister Narendra Modi has given 10 % reservation to the poor general people" - this is a single line and now, if I put my keyword "creative digital marketing tips" then it could be not in a good manner in this line. 

Look at an example of keyword stuffing-

" The prime minister Narendra Modi has to give creative digital marketing tips 10% reservation to the poor general caste people". 

So, If you want good readability with quality to rank your content then you have to put your keyword in a good form. Now, Read about keyword proximity.

Keyword Proximity in SEO

Keyword Proximity is a distance between two or three words. It refers to the closeness between two or more keywords. this is of two types: close-proximity and far-proximity. Let's take an example of close and far proximity.

Close Proximity: Digital Keshav provides you the best informative content about Digital Marketing. we provide digital marketing tips that will be helpful to all the beginners.

Far Proximity: Digital Keshav gives you the best tips that will be helpful to learn digital marketing. We provide you the best informative content of digital marketing.

I hope this example will help you to understand about keyword proximity. And this method is very useful to optimize your keyword in content and web pages in a good way. Keywords optimization is not only used in the content. this is used in title, content, heading, meta tags. So, To improve your keyword optimization, you should learn about keyword prominence.

Keyword Prominence in SEO

As you know, Prominent means attractive eye-catching elements and popular things. In SEO, Keyword Prominence refers to your prominent keywords with attractive font style or link anchor. The main thing of Keyword Prominence is to place your important keywords at or near the start of a web page, sentence, title and meta tag. Now, I will give an example of keywords prominence: In this sentence, I will use the keyword - digital marketing tips 2019.

"Digital Keshav gives the best solution to our readers with their best informative content. we provide the updated content of digital marketing tips 2019. If you are a beginner in the digital marketing field, this blog will help to get advance knowledge about digital marketing. Here are many useful blogs to get good knowledge about SEO & digital marketing tips, tricks, and facts. You can learn about many things like how to promote business online, social media marketing, AI technology, etc. "

"Digital Keshav gives the best solution to our readers with their best informative content. we provide the updated content of digital marketing tips 2019. If you are a beginner in the digital marketing field, this blog will help you a lot. Here are many useful blogs to get good knowledge about SEO & digital marketing tips, tricks, and facts. You can learn about many things like how to promote business online, social media marketing, AI technology, etc"

As you see, the first paragraph is not eye-catching and very simple. Instead of the first paragraph, the second paragraph is very attractive and eye-catching with the help of keyword prominence. 

In the next blog, I will share the information about back-links and what type of back-links should use in SEO.