7 Best Resources of Digital Marketing

Marketing your business online can be a challenge at first, but there are some tools and resources to help you. Digital Marketing Resources to help you develop or implement an effective website marketing strategy. We have to discuss the 7 best resources of digital marketing.

 1. Search Engine Optimization

Search Engine Optimization is a procedure to promote any business online along with its services or products. Basically, it refers to giving a nice touch of the website by doing a small test then after that website became SEO  friendly websites. We have many tools to derive website traffic, leads, and sales. We use two types of techniques i.e. On-Page SEO and OFF Page SEO.

On-Page SEO mainly works for a specific keyword to improve the ranking of the website on leading search engines. For Example, our keyword is "creative digital marketing", So On-Page SEO makes your website rank day by day.

Off-Page SEO is the external activities of your website to improve the ranking of the search result page. It mainly works on Backlinks. Off-Page SEO has to do with promotion methods.

2. Social Media Marketing

In Social Media Marketing, we use social media platforms or websites to promote your business. With the use of social sites, we can get instant results. Today, billions of people use social media hence social media has become a large source of traffic and potential buyers for the business. We can use many social sites like Facebook, Instagram, YouTube, Twitter, Google Plus and many others.

In these sites, the important strategies are Facebook ads you can advertise to people by age, interests,  place, and behavior.

3. PPC Marketing

PPC Stands for Pay-Per-Click and also known as cost per click. PPC is one of the instant results. It is paid ads, you can pay for traffic using the PPC advertising provided by Google AdWords. For Example, our keyword is "digital marketing tips", when someone clicks on your ad, you pay the current cost per click from your budget.

4. Content Marketing

Content is at the heart of today’s marketing strategy. Content is king to show our website is unique. Google wants unique content on our website, so content marketing is very important in digital marketing. If our content is unique and we update content after 3-4 days or weekly basis, then Google will give preference of your website and you can get extra traffic and leads from the content, your SEO ranking will be high. 

5. Video Marketing

Video Marketing is a new concept in internet marketing. Today’s 77% of people using youtube and many other channels so you can promote your products or services in video marketing it helps to get leads. Video Marketing is the Future of Digital Marketing.

6. Bulk E-mail Marketing

Bulk e-mail is an email sent to a large no. of people at once. 5 Billion people using Gmail so you have a large audience and you can target most of the people in the world. Bulk email is an advertisement or commercial message that is sent repeatedly. 

7. Affiliate Marketing

Affiliate Marketing is a publicizing model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services.