What are the Career Options in Digital Marketing?

With the world becoming digitized, digital marketing is outweighing traditional marketing and is booming around the world. Businesses are adopting digital activities to increase their customer base. Due to its popularity, the job industry is thriving and digital marketing skills are coveted. There are plenty of career options available, for the people, who are considering digital marketing as a career.

Companies are striving for new customers and retaining older ones. To do so, they need the help of digital marketers. Digital marketing encompasses multiple roles and career options. There is sufficient room for job opportunities based on the skillset a person has. As per the 2018 Marketing Hiring Trends, 69% of the companies planned to hire marketers more than ever and 60% of marketing hires were in the digital field. These stats are enough to show the demand for digital marketers in the global market.

What are the different Roles in Digital Marketing?

The digital marketing field is immense where you can find several roles for yourself. It’s a versatile field where you can find plenty of jobs out there. Numerous companies are looking to hire skilled, talented, qualified and energetic digital marketers. Here is a list of some digital marketing areas where you can pursue your career-

1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Email Marketing
5. Mobile Marketing
6. E-commerce Marketing
7. Video Marketing
8. Content Marketing

1. SEO as a Career

SEO is a prominent factor in digital marketing and has emerged as one of the most demanding skills for business. Almost every business is investing in SEO to get top positions. SEO professionals are responsible for generating user traffic and leads and focuses on the effective strategies that can bring traffic on websites. They market the services and products a business is selling through some strategies and techniques.

Why Choose SEO as a Career?

SEO is a discipline where marketers need to ensure that websites rank well on search engines. But why choose SEO as a career option? The reasons are quite genuine.

1. SEO is the need of every business and it is never going to obsolete.
2. SEO professionals are in demand due to the competition in the online marketplace.
3. Brands are paying well to the SEO experts. 
4. It is a flexible job in which you don’t need to join a company or organization. You can work as a freelancer.

According to a recent report, Microsoft listed SEO as the most important hard skill for marketers in 2020. This skill is never going to fade away. Pursuing your career as an SEO is beneficial.

2. SEM as a career

Search Engine Marketing involves the practices to market the product and services on search engines through a business website. Search Engine Marketing is also considered as paid marketing. SEM is the best way to generate traffic, clicks and leads for a business website. If a business is looking for the results from the first day, they can use search engine marketing methods like Google Ads and Pay-Per-Click (PPC).

Search engine marketing involves a deep understanding and analytical skills. The person is responsible for creating and managing campaigns, researching keywords, and testing campaigns to generate results and increase revenue.

Why Choose SEM as a Career?

SEM is the counterpart of SEO and involves paid methods. As an SEM, you need to have strong analytical skills to optimize and manage paid campaigns. Being an SEM, you can have numerous benefits like

1. Search Engine Marketers are paid well by the companies.
2. PPC marketers can work remotely from any location.

Being an SEM, you can gain the ability to understand and analyze data and understand the customer behavior that is beneficial for both you and your organization.

3. SMM as a Career

Social media marketing is one of the best practices that can produce results in digital marketing. It implies the utilization of social networking websites to promote the products and services of a business. Through social media, companies can attract new users and engage the existing audience, can build their brand reputation and enhance user experience. Social media marketing involves two types of marketing, organic or paid.

Organic social media marketing is also termed as social media optimization, which is used by businesses to increase their brand awareness. On the other hand, paid social media marketing (PPC) is utilized to increase their users, leads, and traffic. Both organic and paid marketing is done through social media platforms like Facebook, Instagram, LinkedIn, etc.

Why choose SMM as a Career?

SMM is a technique where you can showcase your creativity and can build good customer relationships. If you want to be a social media marketer, you should have the knowledge of social networking websites and have the ability to engage your users through appealing graphics, creative content, and videos. A social media marketer gets numerous benefits

1. As a social media marketer, you get the chance to work on multiple social platforms.
2. Social media marketing can help you in building a large community.
3. You can learn various tactics that can help in customer engagement.

4. Email Marketing

Emails are also used as the medium for marketing and showcasing business products and services. This sort of marketing is termed as email marketing. To do email marketing, you need to have the knowledge of email marketing tools and strategies to carry out. As per a report, strategic email marketing can be more successful than social media marketing. The report specifies that 91% of users use and open their emails daily which is less than Facebook and other social platforms.

Email marketers have to perform tasks like writing and creating email templates for newsletters, managing emails database, developing strategies for clients, following up with potential clients, filtering out fake emails, data security, etc.

Why Become an Email Marketer?

Companies are looking for successful email marketers. If you have the skillset, email marketing is excellent for your career growth. Learn the benefits of being an email marketer in below

1. As an email marketer, you can learn how to communicate with clients.
2. Email marketers generally have high salary packages.
3. With a deep understanding of email marketing, you can become a marketing consultant for your various clients. 

Email marketing has a wide scope. Many companies are looking for professional email marketers to promote their services. If you have the right skill set, you can succeed in this field.

5. Mobile Marketing as a Career

Mobile marketing is an emerging marketing technique. It is one of the most effective forms of marketing. As per the industry experts, the mobile phone users india in 2017 was 730 million and this count can go up to 468 million by 2021. Moreover, users spend 10% of their time on their mobile phones or tablets. This is the reason companies are targeting mobile marketing and hiring mobile marketers.

Mobile marketing involves strategies that can be used for the promotion of a business on mobile devices. It includes Short Message Service (SMS) Campaigns, MMS, Mobile SEO, Mobile SEM, Mobile App Marketing and such techniques that can help you in building a mobile audience for a brand.

Why Choose Mobile Marketing?

As mentioned above, there is a big part of the population in India that is using mobile devices. In this scenario, mobile marketing has a lot of career opportunities. It can bring benefits to you.

1. As mobile marketing is in its emerging phase, you can find a better place in the industry.
2. Mobile marketing is in demand and it is going to rise up. If you have skills, you can get a good position and a high salary.

6. e-Commerce Marketing

E-commerce marketing, as the name suggests, is the way of using marketing strategies that can help in driving traffic to an online store, or increasing the sales of the products of the e-commerce store. Ecommerce marketing involves techniques for generating website traffic and converting your online store visitors into registered members and customers. To achieve this, e-commerce marketers can use social media platforms, paid advertising, email campaigns and other platforms to generate leads.

E-commerce marketing requires an understanding of the e-commerce sales funnel which involves driving traffic, converting traffic into leads and converting leads into sales. E-commerce marketer is required to use.

Why Choose E-commerce as a Career?

The marketers that are furnished with the knowledge of marketing and business know-how are considered to be the best E-commerce marketers. Moreover, you should have a deep understanding and knowledge of e-commerce metrics. Learn what benefits e-commerce marketing can bring in your career.

1. E-commerce websites are in huge demand and so the digital marketers who can perform e-commerce marketing.
2. E-commerce marketers can explore other verticals of digital marketing such as social media marketing of e-commerce products, SEO, SEM, etc.

7. Video Marketing

Videos have transformed the path of marketing. Businesses are creating exceptional videos to promote their services/ products by keeping the end users in mind. This is the obvious reason that video marketing is popular in digital marketing.

It is one of the most engaging forms of promotion and marketing. Users like videos because it is entertaining, engaging and provides ways to make users understand your services.

According to Hubspot, 97% of marketers believe that videos help consumers understand business services better. Video marketing involves running campaigns and optimizing the videos to market the products and services of a business.

Why Choose Video Marketing as a Career?

Video marketing involves a deep understanding of creating a story for videos, humor, running campaigns, keyword research, video optimization and many other tactics that help in getting users for a business. As a video marketer, you can get numerous benefits

1. Video marketing is a type of marketing in which you can use your humor to promote your products and services.
2. Video marketer is in demand because businesses are targeting videos to market their products and services.

8. Content Marketing

Content marketing involves the strategies and approaches to share relevant, informative, and engaging content to attract new audiences and bring traffic to websites. In this type of marketing, the marketer shares the content related to the business instead of directly promoting the products and services. The content marketer is based on user needs and issues.

Content marketing is a part of SEO but it has a separate role in digital marketing. SEOs need to create and build backlinks and for this, they do content marketing. But content marketing itself is a different field that requires expertise and knowledge.

Why Choose Content Marketing as a Career?

Content marketer is one of the prominent roles in digital marketing. Content is the base of digital marketing. As a content marketer, you should be capable of writing quality, informative, relevant, engaging and valuable content for your users, by keeping the tone of content as an end user, Not just that you should have a deep understanding of the platforms where you can promote it. Being a content marketer can bring below benefits to you.

1. Content marketing is used by big brands to promote themselves.
2. Having skill of writing quality content can be a plus point for you.
3. You don’t need to go for a full-time job. You can earn money through part-time projects.

In a Nutshell

The digital marketing field is full of opportunities and ideas. It doesn’t matter which marketing role you choose, you can gain knowledge, explore new dimensions and get a high salary. All you need is the right skill set and determination to learn and upgrade yourself with the latest trends and techniques. If you want to learn anything about digital marketing, you can read and check the posts of Digital Keshav.