Introduction To APP Store Optimization - Mobile Marketing

App Store Optimization is a process of optimizing mobile apps in app store search results. It is also known as app store marketing and mobile app SEO. The main goal of ASO is nearly always downloading the apps.

Well, you should know that app store users are growing very fast. According to Stastista.com report, 224.8 billion app downloads in 2016. And it increased in 2017, today's the app users are about 270 billion. So, If you are not using ASO to increase your app search ranking, you are missing out on the largest discovery channel. In this article, you will learn about mobile apps marketing and ASO.

ASO works similar to SEO. In SEO, you optimize your website to rank higher and your goal is to build large traffic. Similarly, when you build an app, your main goal is to derive traffic for more downloads. ASO helps to optimize your app's visibility. Tomorrow's every customer is on mobile. That's why many businesses are shifting to the mobile app. Today's a very large number of mobile apps are available like for photo edit, for shopping, for play music, for health tips, for exercise, for the social network, etc.

When you open Google play store, what you see?

At the top, A search bar is available to do search your app. And when you type "game" then many popular games are listed on the first page. With this, this will also show movies, audiobooks, e-books, music, where the game keyword is listed. 

Just like SEO, you have to do keyword research for your app. To get a better understanding, let me take an example,

We build an app for SEO Tutorial, In ASO, our first step is keyword research. we have to choose those types of phrases where more users interact. because our main goal is to download the app. according to me, ASO is difficult for beginners, but if you have good knowledge about SEO, then you can easy to learn about ASO.

Now, we discuss how ASO benefits for us?

• With ASO, you can improve your app visibility with high-ranking.
• It will increase your organic downloads. organic downloads mean free download.
• It helps to increase the conversion rate of your app.
• It will help to build your audience worldwide.
• ASO helps to find genuine users who can download your app.

App store optimization is important for every business, who run their business through apps. ASO plays an important role in digital marketing. But In ASO, keywords are not based on your target location. Keywords are based on your brand, your product, and services. For example - In SEO, we can use keywords with our target location like: "Digital Marketing in Amritsar", "SEO Services in Delhi" etc. In ASO, we can use keywords like: "SEO Training for Beginners", "Cricket games for kids" etc. 

Conclusion

If your app is not ASO optimized, then you will not seem in search results. The main conclusion is, mobile marketing grows day by day. Every person doing all activities is on mobile apps. So, ASO helps to improve your app visibility to get more visitors and more downloads.