What is Instagram Marketing? - Useful Tips For Organic Results

Instagram was launched in 2010 by Facebook. Instagram has taken the world by rage. It looks like everyone — and their dog — is on the platform.

You can increase your brand awareness with the help of this platform. Look at some points why Instagram is popular day by day.

1. Instagram has 1 billion monthly active users and 500 million stories are posted on  daily basis.

2. 60% of adults in the world are using Instagram. Out of it, 35% of adults are from the U.S. who are using Instagram.

3. However, 80% of app users are outside the U.S.

4. 25 million business profiles are active on Instagram.

5. 80% of Instagram users follow at least one business and 72% of users shown interest to buy the product from this platform.

In this article, you can learn about the power of Instagram marketing with useful tips for your business profile to get results. Let's start now.

What is Instagram Marketing?

As you are familiar with the Instagram platform, you have a great opportunity to do marketing on this platform. Instagram marketing is the way to connect with the target audience to promote your brand and market your offerings. It is similar to Facebook and Twitter in terms that  everyone has an account for newsfeed and stories. Users can interact by following other users or to be followed and have an option for private messaging, commenting, liking photos or videos.

Instagram allows users to upload photos or videos and have the best in-app filters and editing options. Recently, Instagram marketing has gained popularity as an exciting method for brands to showcase their expertise, recruit new representatives, engage consumers, and show products in a new light.

Currently, meme marketing is getting popularity on the Instagram platform. Many big brands create memes to increase engagement and create a healthy relationship with the user. If you want to know more about meme marketing, then read my previous blog "How To Use Memes in Digital Marketing". Read this full article and get more information and tips about memes marketing on social media platforms.

Useful Tips For Organic Results

Check out some useful tips that can help you to increase organic visitors and connects your brand with users on Instagram.

Use Relevant Hashtags

The hashtag is a useful way to categorize and organize images and videos to let users find your content more easily. It is a very simple technique to increase the visibility of your post on Instagram. If you want to find the people for your content or vice-versa, you need to use the hashtags properly. Here are some hashtags practices:-

1. Don't overdo it, many people think if they use multiple hashtags, they can get more interaction from the audience, but they are wrong. 5 - 10 targeted hashtags are far better than unusal and irrelevant hashtags.

2. Avoid overused tags, you should avoid the overused hashtags or generic hashtags like #love #instagram #good. These types of hashtags are totally useless for your content.

3. Don't create spam tags, you should use the relevant hashtags for your image, don't create the irrelevant hashtags.

Best Time To Post

A recent survey found that the best time to post on Instagram is between 7pm to 9pm and on weekends. So, start to upload your photos then!

People, generally, use social media platforms like facebook and instagram ager their working hours or in the evening. I am also following this strategy and post my content after the working hours. You can find me on Instagram with the name @digitalkeshav1.  You will find interesting posts related to the digital marketing niche.

Here is the list of the best times to post on Instagram.

• Strive to non-working hours (lunch and evenings)
• Weekends, if you’re a B2C company, probably not good for B2B.
• Wednesdays and Thursdays show to be the best for engagement.
• 3-4 pm is usually the worst time for engagement.

In the end, it'll take a little research on finding out what is the best time for you to work. Just, monitor your competitors' posts timing and then schedule your posts on the same time.

Add Call-To-Action

On the Instagram platform, smart marketers don't miss a chance to create a call to action for their users. Call-To-Action (CTAs) puts the user what you want them to do. Let's took an example to understand this:

On Instagram, users can only be seen in your posts, or download your posts and a messaging option for communication. A good CTA tells them what to do next, this can be slightly tricky to create a good CTA on Instagram. Instagram doesn't allow to insert a link in any post or comment, but it allows one link - the one in your bio. See this image:

Instead of a link, you can create call-to-action in a different way, these are:

• Promo Code: Since you can’t place a link in the image, provide users with all the other information they require. What can they buy, where can they buy it, and why should they shop it (what’s the benefit)?
• Like Vs Comment Strategy: This strategy also runs great on Facebook and Twitter. Conduct a quick poll for your followers and let them vote by using either "Like" or "Comment." It's a simple way to increase the engagement of your profile and it doesn't take much effort. Smart marketers are using this technique to sell their products on Instagram and to generate interest of the followers towards their brands. 

Instagram Stories

Instagram stories are a gift for marketers. They can show several things to their customers with the help of Instagram stories. The story feature has various options to put on like NORMAL, BOOMERANG, HANDS-FREE, MUSIC, TYPE, and one of the best engagement options "LIVE."

Stories can help to show your brand personality, or apply a narrative to their products. If your Instagram account is verified, then you have an option to add a link in your story. This moves for big CTAs, where the user simply has to swipe up to go to your site. You should take advantage of the story to connect with your audiences by the providing different styles of content. Compare your prepared timeline images with more off-the-cuff Story content. This strategy keeps your users paying attention for longer, and hopefully sharing with their friends.

Conclusion

Instagram Marketing has a different way to market your products or services. These are paid or sponsored ads. You just create a facebook ad that is automatically shown on the Instagram business account if both are connected. But, In SEO secrets, the organic ranking is far better than paid marketing. So, above mentioned tips are useful for organic traffic of your Instagram content. Keep creating and sharing your creative posts on Instagram.

Happy marketing!